Campaign Manager

NS Ventures; Mumbai; On-site; INR 800,000 - 1,400,000; Full time

Job summary

NS Ventures is seeking a results-driven Campaign Manager to plan, execute, monitor, and optimize digital marketing campaigns across multiple advertising platforms. The role requires hands-on experience in paid advertising, audience targeting, budget management, campaign analytics, and performance optimization.

Candidates with relevant certifications and strong knowledge of Meta Ads, Google Ads, and LinkedIn Ads will be preferred. Mumbai-based team supports across India.

Qualifications

• Hands-on experience in digital marketing and paid campaign management.
• Proficiency with Meta Ads, Google Ads and LinkedIn Ads.
• Strong understanding of audience targeting, budget allocation and optimization.

Responsibilities

• Plan, execute, and manage digital advertising campaigns across relevant platforms.
• Develop strategies focused on brand awareness, engagement, leads and conversions.
• Research audiences, segment, target, and retarget to improve performance.
• Monitor budgets, spending, and optimize costs to meet objectives.
• Track metrics like impressions, CTR, CPC, CPL, conversions and ROAS.
• Perform A/B testing of creatives, copy, audiences, placements, and bids.
• Coordinate with creative and content teams to build effective assets.
• Prepare reports and provide actionable optimization recommendations.
• Evaluate lead quality and campaign effectiveness for improvements.

Skills

Paid advertising

Meta Ads

Google Ads

LinkedIn Ads

Campaign analytics

Budget management

Audience targeting

A/B testing

Performance optimization

Data interpretation

Tools

Meta Ads Manager

Google Ads

LinkedIn Campaign Manager

Job description

NS Ventures is India’s Largest Real Estate Content Development Company, with extensive experience working with the country’s top real estate developers, construction companies, and property listing portals. Our portfolio is the most comprehensive in the industry, featuring a wide range of real estate content, including Videos, 360 Virtual Tours, 3D content, websites, mobile applications, and other PropTech services.

Our end-to-end services manage projects from concept to final product across every city in India, backed by the nation's largest fleet of Photographers, Videographers, and Drone Pilots. Our state-of-the-art Creative Development Centre is located in Mohali, India, staffed by a team of skilled video designers, 3D artists, content writers, project managers, and technology developers.

Job Overview

We are looking for a results-driven Campaign Manager to plan, execute, monitor, and optimize digital marketing campaigns across multiple advertising platforms. The ideal candidate should have hands-on experience in paid advertising, audience targeting, budget management, campaign analytics, and performance optimization.

Candidates with relevant industry certifications and a strong understanding of digital advertising platforms will be preferred.

Key Responsibilities

• Plan, execute, and manage digital advertising campaigns across relevant platforms.
• Manage paid advertising campaigns using Meta Ads Manager, Google Ads, LinkedIn Campaign Manager, and other relevant platforms.
• Develop campaign strategies focused on brand awareness, audience engagement, lead generation, and conversions.
• Conduct audience research, segmentation, targeting, and retargeting to improve campaign performance.
• Manage campaign budgets, monitor spending, and optimize advertising costs to achieve campaign objectives.
• Track and analyze campaign performance metrics, including impressions, reach, click-through rate (CTR), cost per click (CPC), cost per lead (CPL), conversions, and return on advertising spend (ROAS).
• Conduct A/B testing of ad creatives, copy, audiences, placements, and bidding strategies.
• Coordinate with creative, content, and design teams to develop effective campaign assets.
• Prepare campaign performance reports and provide actionable recommendations for improvement.
• Monitor lead quality, conversion performance, and campaign effectiveness to identify optimization opportunities.
• Stay updated on digital advertising trends, platform updates, and campaign optimization techniques.

Required Skills and Qualifications

• Practical experience in digital marketing and paid campaign management.
• Knowledge of Meta Ads, Google Ads, LinkedIn Ads, and digital campaign analytics.
• Understanding of audience targeting, budget allocation, conversion tracking, and campaign optimization.
• Strong analytical skills and the ability to interpret campaign data.
• Good communication, coordination, and organizational skills.
• Ability to manage multiple campaigns and meet deadlines.

Preferred Certifications

Candidates with relevant certifications or training from the following platforms will be preferred:

• Meta Blueprint - Official Meta advertising courses and certifications.
• Google Skillshop - Google Ads certifications and digital advertising training.
• LinkedIn Marketing Academy - LinkedIn advertising and marketing training.
• TikTok Academy - Advertising education and campaign management training.
• HubSpot Academy - Digital marketing, inbound marketing, and related certifications.