Senior CRM Executive

Jobtailor; Bengaluru; On-site; INR 700,000 - 1,200,000; Full time

Job summary

Jobtailor is seeking a CRM and lifecycle marketing specialist to manage day-to-day campaign setup and deployment across client projects. You will execute campaigns across email, push, SMS, WhatsApp, and in-app messaging, and build audiences based on briefs and segmentation rules.

You will conduct QA, maintain trackers, and ensure timely delivery while supporting marketing automation journeys with updated content and logic.

Qualifications

• 3–5 years of experience in CRM, lifecycle marketing, campaign operations, or marketing automation.

Responsibilities

• Manage day-to-day CRM campaign setup and deployment across client projects.

Skills

CRM Campaign Management

Lifecycle Marketing

Campaign Operations

Segmentation

Customer Journeys

Campaign QA

Performance Reporting

Campaign Tracking

Content Management

Audience Building

Attention to Detail

Written Communication

Tools

Bloomreach

Braze

MoEngage

CleverTap

Salesforce Marketing Cloud

Adobe Campaign

Emarsys

Job description

• Manage day-to-day CRM campaign setup and deployment across client projects
• Execute campaigns across email, push notifications, SMS, WhatsApp, and in-app messaging
• Build and prepare audiences based on approved campaign briefs and segmentation rules
• Conduct campaign QA, including links, audience logic, suppression rules, language versions, scheduling, and tracking parameters
• Maintain campaign trackers and ensure delivery timelines are met
• Support new and existing marketing automation journeys by updating content, assets, and campaign logic based on approved inputs
• Monitor live automations and flag delivery issues, performance drops, or required updates
• Prepare basic post-campaign performance reports and summaries
• Coordinate with internal strategy, client servicing, creative, and analytics teams to ensure smooth campaign delivery
• Follow CRM best practices around frequency capping, suppression, consent, personalization, and customer experience

Requirements

• 3–5 years of experience in CRM, lifecycle marketing, campaign operations, or marketing automation
• Hands‑on experience with CRM or marketing automation platforms such as Bloomreach, Braze, MoEngage, CleverTap, Salesforce Marketing Cloud, Adobe Campaign, Emarsys, or similar
• Experience executing multi‑channel CRM campaigns
• Strong understanding of segmentation, customer journeys, A/B testing, and campaign QA
• Comfortable working with campaign calendars, trackers, briefs, and reporting templates
• Strong attention to detail and ability to manage multiple campaigns at the same time
• Good written communication skills in English
• Experience in retail, ecommerce, fashion, lifestyle, or marketplace clients is preferred
• Arabic campaign experience is a plus, but not mandatory

Core Competencies

Demonstrates expertise in managing CRM campaigns, including setup, execution, and performance analysis across multiple channels. Proficient in utilizing marketing automation platforms and adhering to best practices for customer engagement and campaign delivery.

Highest-signal resume keywords

• CRM Campaign Management
• Marketing Automation Platforms
• Multi-Channel Campaign Execution
• Segmentation and Customer Journeys
• Campaign Quality Assurance

ATS Optimization Keywords

Hard Skills

• CRM
• Lifecycle Marketing
• Campaign Operations
• Segmentation
• Campaign QA
• Performance Reporting
• Campaign Tracking
• Content Management
• Audience Building

Soft Skills

• Attention to Detail
• Written Communication

Industry Keywords

• Retail
• Ecommerce
• Fashion
• Lifestyle
• Marketplace

Tools & Technologies

• Bloomreach
• Braze
• MoEngage
• CleverTap
• Salesforce Marketing Cloud
• Adobe Campaign
• Emarsys