Custom Software Engineering Analyst

Accenture in India; Mumbai; Sur place; INR 900 000 - 1 300 000; Plein temps

Résumé du poste

Accenture in India is seeking a Custom Software Engineering Analyst focused on Marketing Operations and Campaign Management. The role requires 3 to 5 years of experience and a Graduation from any discipline.

You will drive campaigns using Marketo and SQL, design responsive email templates, and manage end-to-end marketing activities across channels. You will work with a team, balancing resources, analyzing performance, and implementing improvements through data-driven insights.

Qualifications

• Graduation degree is required from any discipline.

Responsabilités

• Balance marketing complexity with available resources and drive performance.
• Utilize Marketo and SQL to design, execute, and track campaigns.
• Create and optimize responsive HTML email templates for consistent rendering.
• Plan, execute, track, and analyze direct marketing campaigns from inception to evaluation.
• Collaborate with peers, with limited client exposure, and follow task instructions.

Connaissances

Marketing operations

Campaign management

Email marketing

Data analysis

Problem solving

Formation

Graduation

Outils

Marketo

SQL

HTML email templates

Description du poste

Skill required

Marketing Operations - Campaign Management

Designation

Custom Software Engineering Analyst

Qualifications

Any Graduation

Years of Experience

3 to 5 years

About Accenture

Accenture is a global professional services company with leading capabilities in digital, cloud and security.Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Technology and Operations services, and Accenture Song— all powered by the world’s largest network of Advanced Technology and Intelligent Operations centers. Our 784,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. We embrace the power of change to create value and shared success for our clients, people, shareholders, partners and communities.Visit us at www.accenture.com

What would you do?

• Help balance increased marketing complexity and diminishing marketing resources.
• Drive marketing performance with deep functional and technical expertise, while accelerating time-to-market and operating efficiencies at scale through Data and Technology, Next Generation Content Services, Digital Marketing Services & Customer Engagement and Media Growth Services.
• Role requires Digital Marketing Ads Promotion creation design
• The planning, executing, tracking and analysis of direct marketing campaigns.
• These tasks span the entire lifecycle of a marketing campaign, from inception to launch to evaluation of result. What are we looking for?
• In depth knowledge of Marketo and SQL functionalities
• Proficiency in configuring and customizing Marketo and SQL components, including dynamic content, snippets, tokens, and program templates.
• Strong understanding of email marketing best practices, including deliverability, segmentation, personalization, and AB testing.
• Strong problem- skills and the ability to troubleshoot and resolve technical issues related to SQL and campaign execution.
• Strong knowledge and hands-on experience in coding responsive HTML email templates that render consistently across various email. Roles and Responsibilities:
• In this role you are required to do analysis and solving of lower-complexity problems.
• Your day to day interaction is with peers within Accenture before updating supervisors.
• In this role you may have limited exposure with clients and or Accenture management.
• You will be given moderate level instruction on daily work tasks and detailed instructions on new assignments.
• The decisions you make impact your own work and may impact the work of others.
• You will be an individual contributor as a part of a team, with a focused scope of work.
• Please note that this role may require you to work in rotational shifts