Campaign Analyst

Publicis Groupe; Bengaluru; On-site; INR 600,000 - 900,000; Full time

Job summary

Epsilon is seeking a Campaign Analyst in Bengaluru to plan digital display campaigns aligned with client strategies, configure settings, review creatives, and build line items for accurate deployment.

You will collaborate with global Sales teams and internal partners across the campaign lifecycle, identify optimization opportunities, and drive improvements to media planning efficiency and ROI.

Qualifications

• Experience in media planning, reporting, or ad operations.
• Exposure to digital/retail media and display advertising campaigns.
• Strong communication and cross-team collaboration.
• Ability to multitask in a fast-paced ticketing environment.
• Great teammate with accountability and a collaborative approach.
• Excellent time management, attention to detail, and organizational skills.
• Proficiency in Excel, Word, and PowerPoint.

Responsibilities

• Onboard new accounts to the platform with cross-functional teams.
• Lead campaign launches and coordinate with teams to ensure success.
• Capture and document campaign requirements (budgets, targeting, creatives, KPIs, timelines) in the ticketing system.
• Create, update, and track campaign tickets in the workflow tool.
• Coordinate with teams by assigning, monitoring, and closing tickets for seamless handoffs.
• Manage end-to-end campaign lifecycle including setup, trafficking, QA, optimization, pacing, and troubleshooting.
• Monitor campaign performance against KPIs (reach, impressions, CTR, conversions, ROI).
• Optimize campaigns with bid adjustments, creative testing, audience targeting, and budget reallocations.
• Maintain campaign documentation including media plans, insertion orders, creative specs, and trafficking sheets.
• Collaborate with client-facing teams to ensure seamless execution and reporting.
• Troubleshoot campaigns to enhance ROI for clients.
• Peer QA of media plan settings for accuracy and compliance.
• Recommend platform enhancements to improve workflow and campaign execution.

Skills

Media planning

Campaign operations

Digital marketing

Data analysis

Cross-functional collaboration

Education

Graduate/Postgraduate

Tools

Workflow tools

In-house platforms

Job description

Overview

Why are we looking for you:

We are seeking a results driven Campaign Analyst with 3-6 years of experience with a passion for client success, digital marketing, media planning, and campaign operations. In this role, you will be responsible for planning digital display campaigns aligned with client strategies, processing inputs from sales, and accomplishing media planning activities using various workflow tools and in-house digital platforms. You will configure campaign settings, review creative assets, and build line items to ensure accurate campaign setup and successful delivery.

As a Campaign Analyst, you will collaborate with global Sales teams and internal partners throughout the campaign lifecycle. You'll play a key role in optimizing implementation strategies, resolving issues, and identifying process improvements to enhance media planning efficiency.

What you will enjoy in this role:

• You will be part of a global team and will collaborate with a cross-functional team to provide campaign services to clients to help implement programs that increase return on investment for our clients.
• Through your focus on flawless campaign delivery, insights, and performance monitoring, you will provide clients with valuable insights that drive decision-making and program optimization.
• You will apply analytical skills to solve complex problems.
• You will be driving process improvements and automation initiatives. Your efforts in optimizing internal processes and ensuring operational efficiency will result in streamlined campaign execution and increased scalability.
• Ultimately, your contributions will not only drive client satisfaction and retention but also reinforce Epsilon's reputation as a leader in personalized media solutions

Click here to view how Epsilon transforms marketing with 1 View, 1 Vision and 1 Voice.

Responsibilities

• Partner with cross-functional teams to onboard new accounts to the platform.
• Lead campaign launches and coordinate with cross-functional teams to ensure success.
• Capture and document campaign requirements (budgets, targeting, creatives, Key Performance Indicator, timelines) accurately in the ticketing system for execution.
• Create, update, and track campaign tickets in the workflow tool, ensuring all campaign details are complete, accurate, and timely.
• Coordinate with cross-functional teams by assigning, monitoring, and closing tickets to ensure seamless handoffs and campaign delivery.
• Manage end-to-end campaign lifecycle, including setup, trafficking, QA, optimization, pacing, and troubleshooting.
• Monitor campaign performance regularly, ensuring delivery against Key Performance Indicator such as reach, impressions, CTR, conversions, and Return on Investment.
• Optimize campaigns continuously through bid adjustments, creative testing, audience targeting, and budget reallocations.
• Maintain accurate campaign documentation, including media plans, insertion orders, creative specs, and trafficking sheets.
• Collaborate with client-facing teams to ensure seamless execution and reporting.
• Troubleshoot campaigns and optimize as necessary to enhance Return on Investment for clients.
• Conduct peer QA of media plan settings for accuracy and compliance
• Recommend platform enhancements to improve workflow and campaign execution

Qualifications

• Graduate/Postgraduate in any field
• demonstrated ability in media planning, reporting, or ad operations
• Exposure to digital/retail media and display advertising campaigns
• Strong communication skills and a track record of working across teams and departments to achieve goals.
• Ability to multitask in a fast-paced ticketing environment
• Great teammate with accountability and a collaborative approach
• Creative problem-solver with the ability to think creatively
• Excellent time management, attention to detail, and organizational skills
• Strong proficiency in Excel, Word, and PowerPoint.

Additional Information

Epsilon is a global data, technology and services company that powers the marketing and advertising ecosystem. For decades, we've provided marketers from the world's leading brands the data, technology and services they need to engage consumers with 1 View, 1 Vision and 1 Voice. 1 View of their universe of potential buyers. 1 Vision for engaging each individual. And 1 Voice to harmonize engagement across paid, owned and earned channels.

Epsilon's comprehensive portfolio of capabilities across our suite of digital media, messaging and loyalty solutions bridge the divide between marketing and advertising technology. We process 400+ billion consumer actions each day using advanced AI and hold many patents of proprietary technology, including real-time modeling languages and consumer privacy advancements. Thanks to the work of every employee, Epsilon has been consistently recognized as industry-leading by Forrester, Adweek and the MRC. Epsilon is a global company with more than 9,000 employees around the world.

Our pillars aren't just words. They're how we show up every day.

• People centricity: We focus on employee well-being in an environment where colleagues truly care about each other.
• Collaboration: We work together, support one another, and collectively achieve goals.
• Growth: There are endless opportunities for growth through learning, development and career advancement.
• Innovation: We drive progress through cutting-edge solutions and forward-thinking approaches.
• Flexibility: We've created a balance between work and personal life, and we encourage adaptability to solve problems creatively.

Our values guide us to create value for our clients, our people and consumers.

• Act with integrity
• Work together to win together
• Innovate with purpose
• Respect all voices
• Empower with accountability

These pillars and values are our foundation - shaping our culture, guiding our decisions, and uniting us in common purpose.

Epsilon is an Equal Opportunity Employer.

Epsilon is committed to promoting diversity, inclusion, and equal employment opportunities by using reasonable efforts to attract, recruit, engage and retain qualified individuals of all ethnicities and backgrounds, including, but not limited to, women, people of color, LGBTQ individuals, people with disabilities and any other underrepresented groups, traits or characteristics.