Lead Campaign Developer

Publicis Groupe Holdings B.V; Bengaluru; On-site; INR 1,500,000 - 3,200,000; Full time

Job summary

Epsilon is seeking a Campaign Lead Developer to design, build, QA, and configure Marketing Technology campaigns across multiple channels. You will lead requirement gathering, mapping requirements to tools, and deploying campaigns with a focus on efficient launches and ROI.

Experience with AJO, ACC, AEP and Adobe Campaign is essential. You will collaborate with cross-functional teams, mentor peers, and ensure durability of solutions while maintaining thorough documentation and adherence to

Qualifications

• 4-year college degree in a technical field or MBA.
• Adobe Campaign certification is mandatory.

Responsibilities

• Gather requirements, estimate projects, and design campaigns.
• Develop workflows for audience selection and channel deployment.
• Perform QC to ensure data, functional, and content accuracy.
• Coordinate with external teams to meet deadlines.
• Provide post-deployment data analysis, monitoring, and reporting.
• Document all tasks across the campaign lifecycle.

Skills

AJO platform experience

Campaign implementation management

Adobe Campaign

SQL development

JavaScript

Cross-channel marketing

Learning mindset

Communication

Enterprise software

CRM knowledge

Campaign ROI metrics

Education

4-year technical degree or MBA

Adobe Campaign Certification

Tools

Adobe Campaign Tool

Job description

Overview

About Business Unit:

The Campaign team is the end-to-end expert in orchestrating and activating personalized customer and prospect connection journeys, anytime and anywhere. We pride ourselves on our expertise in campaign management across the entire lifecycle - from planning and implementation to activation and performance tracking, across any channel, whether owned or paid, offsite or onsite. Our team comprises experts skilled in a variety of platforms, including PeopleCloud Media, PeopleCloud Messaging, Adobe, Unica, Salesforce, and more.

The role of the Campaign BSA/Developer spans across all the phases of the Client Campaign Lifecycle. This will include Estimation, Design, Campaign Build and QC, Deployment and Reporting activities for campaigns that may deploy in one or more channels. The Campaign BSA plays a collaborative role, working closely with diverse teams to bring campaigns successfully to market.

Why we are looking for you

Campaign Lead Developer with a proven track record in designing, developing, QA, and configuring Marketing Technology (AJO, ACC, AEP). Skilled in utilizing advanced technical skills to construct sophisticated ETL processes, enhance product functionality, and implement large-scale, real-time delivery of dynamic content communications.

What you will enjoy in this role

The Lead, Technology Developer (AJO, ACC, AEP) role within the Marketing Platform team is pivotal in driving client value through the requirement gathering, mapping the requirement to the tool, developing, QA, and deploying the campaigns. This position focuses on streamlining campaign launches, optimizing audience selection, and enhancing performance to deliver high-quality, targeted campaigns that meet client objectives and drive ROI. Key responsibilities include campaign estimation, requirement gathering, solution design, platform setup with foundational schemas, performance monitoring, result analysis, and reporting. The role also involves thinking creatively to design and deliver complex solutions, enhancing implementation and migration activities, and offering technology consulting. Staying current with new technologies, ensuring precise documentation and mentoring team members are essential for achieving client success and desired outcomes, with a focus on durability and longevity.

Responsibilities

• Be able to perform requirement gathering, project estimation and design of the campaigns.
• Develop campaign workflows for audience selection and segmentation, and deployment of campaigns across channels.
• Perform QC on the campaigns to ensure data, functional and content accuracy.
• Work closely with external teams and stakeholders to ensure the completion of the tasks on time.
• Provide post-deployment support, engaging in activities such as data analysis, monitoring, and comprehensive reporting.
• Produce comprehensive documentation for all tasks completed throughout the campaign lifecycle

Qualifications

• 4-year college degree in a technical field or equivalent or an MBA
• Adobe campaign related certification is must.

Required Technical Skills:

• Experience in technology integrations with Marketing technologies (AJO, ACC, AEP)
• 1 years minimum of experience with AJO platform and more than 6 years working on Campaign implementations or manage project.
• Hands on experience on the Adobe Campaign tool is an added advantage
• 5+ years of SQL development experience including.
• 5+ years of scripting/programming experience (JavaScript preferred)
• 1+ years of experience in cross channel marketing campaign delivery, like Push Notifications, In-App deliveries
• Eager to learn new applications of traditional technologies.
• Able to articulate and convey technical concepts to a mixed audience.
• Familiarity with enterprise software and project implementation life cycles is a plus.
• Knowledge of CRM and/or marketing applications and processes is a plus.
• Knowledge of basic marketing concepts such as Campaign RoI metrics and KRAs

Additional Information

Epsilon is a global data, technology and services company that powers the marketing and advertising ecosystem. For decades, we have provided marketers from the world’s leading brands the data, technology and services they need to engage consumers with 1 View, 1 Vision and 1 Voice. 1 View of their universe of potential buyers. 1 Vision for engaging each individual. And 1 Voice to harmonize engagement across paid, owned and earned channels.

Epsilon's comprehensive portfolio of capabilities across our suite of digital media, messaging and loyalty solutions bridge the divide between marketing and advertising technology. We process 400+ billion consumer actions each day using advanced AI and hold many patents of proprietary technology, including real-time modeling languages and consumer privacy advancements. Thanks to the work of every employee, Epsilon has been consistently recognized as industry-leading by Forrester, Adweek and the MRC. Epsilon is a global company with more than 9,000 employees around the world.

Our pillars aren't just words. They're how we show up every day.

• People centricity: We focus on employee well-being in an environment where colleagues truly care about each other.
• Collaboration: We work together, support one another, and collectively achieve goals.
• Growth: There are endless opportunities for growth through learning, development and career advancement.
• Innovation: We drive progress through cutting-edge solutions and forward-thinking approaches.
• Flexibility: We've created a balance between work and personal life, and we encourage adaptability to solve problems creatively.

Our values guide us to create value for our clients, our people and consumers.

• Act with integrity
• Work together to win together
• Innovate with purpose
• Respect all voices
• Empower with accountability

These pillars and values are our foundation- shaping our culture, guiding our decisions, and uniting us in common purpose.

Epsilon is an Equal Opportunity Employer. Epsilon is committed to promoting diversity, inclusion, and equal employment opportunities by using reasonable efforts to attract, recruit, engage and retain qualified individuals of all ethnicities and backgrounds, including, but not limited to, women, people of color, LGBTQ individuals, people with disabilities and any other underrepresented groups, traits or characteristics.