Campaign Operations Analyst

Epsilon; Bengaluru; On-site; INR 600,000 - 1,000,000; Full time

Job summary

Epsilon, a global data, technology and services company, seeks a Campaign Analyst in Bengaluru to build digital campaigns aligned with client strategy. You will configure campaign settings, assets and audience targeting to ensure campaigns function and deliver on activation.

You will collaborate with internal teams throughout the launch cycle to define implementation strategy, communicate build status, resolve errors and help streamline guidelines through automation and testing new UI features.

Qualifications

• 3 years of experience with digital media or ad operations/trafficking.
• Experience collaborating with cross-functional teams.
• Ability to multitask in a fast-paced ticketing environment.
• Knowledge of JavaScript, SQL or HTML5 is a plus.

Responsibilities

• Monitor campaign tickets and prioritize daily implementation.
• Implement digital media campaigns, including settings and trafficking.
• Test 3rd party creatives, tracking tags and VAST tags for correctness.
• Support other teams to streamline campaign implementation strategies.
• Conduct light QA and create test users/pages for validation.
• Troubleshoot campaign setup and audience targeting to resolve issues.
• Collaborate with Product Managers and Engineers on platform improvements.

Skills

3 years digital media experience

Customer service experience

Multitasking in fast-paced environment

Time management

Education

Graduate / Postgraduate in any field

Tools

JavaScript

SQL

HTML5

DV360

Sizmek

Video campaigns

Job description

About Business Unit:

The Campaign team is the end-to-end expert in orchestrating and activating personalized customer and prospect connection journeys, anytime and anywhere. We pride ourselves on our expertise in campaign management across the entire lifecycle – from planning and implementation to activation and performance tracking, across any channel, whether owned or paid, offsite or onsite. Our team comprises experts skilled in a variety of platforms, including PeopleCloud Media, PeopleCloud Messaging, Adobe, Unica, Salesforce, and more.

Overview

The Campaign team is the end-to-end expert in orchestrating and activating personalized customer and prospect connection journeys, anytime and anywhere. We pride ourselves on our expertise in campaign management across the entire lifecycle – from planning and implementation to activation and performance tracking, across any channel, whether owned or paid, offsite or onsite. Our team comprises experts skilled in a variety of platforms, including PeopleCloud Media, PeopleCloud Messaging, Adobe, Unica, Salesforce, and more.

Why Are We Looking For You

As a Campaign Analyst you will be responsible for building digital campaigns in accordance with the client strategy outlined in each ticket request. You will configure campaign settings, creative assets and audience targeting to ensure that campaigns will function and deliver successfully once activated. Campaign Analysts collaborate with internal teams throughout the campaign launch cycle to define the optimal implementation strategy, communicate campaign build status, resolve errors, and troubleshoot issues. As you grow in this role, you’ll contribute to streamlining implementation guidelines by identifying process improvements, platform automation opportunities and testing new user interface functions in our tools and applications. You’ll be the final and essential step in the Client Lifecycle for activating new digital media campaigns.

What You Will Enjoy In This Role

• Collaborating with team members to ensure that we are implementing the best campaign strategy for our clients
• Using your time and process management skills to efficiently complete the workload
• Harnessing your analytical skills to conduct rigorous problem solving
• Making a positive impact on process and automation by suggesting areas of improvement

Responsibilities

• Monitor assigned campaign ticketing queue and prioritize tickets for daily implementation
• Implement strategies for digital media campaigns, including campaign settings, creative trafficking, and troubleshooting
• Test client 3rd party creative, impression tracking, click tracking and VAST tags to validate the tags are formatted correctly and function in our ad serving platform
• Assist Account Management, Media Delivery and other teams with streamlining the campaign implementation strategy by using platform features to reduce the number of campaigns needed to successfully complete the client’s strategy
• Conduct a light-QA of the campaign to ensure that all details are set up per the ticket request by creating test users and pages for client or internal team validation
• Troubleshoot various aspects of campaign setup including creative setup and audience targeting to determine the cause of the issue and a resolution path
• Collaborate with Product Managers and Engineers to provide platform enhancement recommendations that improve workflow and user’s campaign implementation experience

Qualifications

• A graduate/postgraduate in any field
• 3 years of experience with digital media or experience in ad operations/ad trafficking role
• Previous customer service experience required, working with cross-functional teams
• Should be able to multitask in a fast-paced ticketing system environment
• Knowledge of JavaScript, SQL, or HTML5, a plus
• Previous experience with 3rd Party Ad Servers (DV360, Sizmek, etc.), a plus
• Previous experience with video formats or implementing video campaigns, a plus
• Strong team player with accountability and able to work in a highly collaborative environment
• Ability to think “outside the box” and quickly come up with solutions under pressure
• Able to relay technical information to non-technical partners
• Should possess strong time management, attention to detail, organizational soft-skills

Additional Information

Epsilon is a global data, technology and services company that powers the marketing and advertising ecosystem. For decades, we’ve provided marketers from the world’s leading brands the data, technology and services they need to engage consumers with 1 View, 1 Vision and 1 Voice. 1 View of their universe of potential buyers. 1 Vision for engaging each individual. And 1 Voice to harmonize engagement across paid, owned and earned channels.

Epsilon’s comprehensive portfolio of capabilities across our suite of digital media, messaging and loyalty solutions bridge the divide between marketing and advertising technology. We process 400+ billion consumer actions each day using advanced AI and hold many patents of proprietary technology, including real-time modeling languages and consumer privacy advancements. Thanks to the work of every employee, Epsilon has been consistently recognized as industry-leading by Forrester, Adweek and the MRC. Epsilon is a global company with more than 9,000 employees around the world.

Our pillars aren't just words. They're how we show up every day.

• People centricity: We focus on employee well-being in an environment where colleagues truly care about each other.
• Collaboration: We work together, support one another, and collectively achieve goals.
• Growth: There are endless opportunities for growth through learning, development and career advancement.
• Innovation: We drive progress through cutting-edge solutions and forward-thinking approaches.
• Flexibility: We’ve created a balance between work and personal life, and we encourage adaptability to solve problems creatively.

Our values guide us to create value for our clients, our people and consumers.

• Act with integrity
• Work together to win together
• Innovate with purpose
• Respect all voices
• Empower with accountability

These pillars and values are our foundation—shaping our culture, guiding our decisions, and uniting us in common purpose.

Epsilon is an Equal Opportunity Employer.

Epsilon is committed to promoting diversity, inclusion, and equal employment opportunities by using reasonable efforts to attract, recruit, engage and retain qualified individuals of all ethnicities and backgrounds, including, but not limited to, women, people of color, LGBTQ individuals, people with disabilities and any other underrepresented groups, traits or characteristics.