Senior Campaign Developer

Publicis Groupe Holdings B.V; Bengaluru; On-site; INR 2,500,000 - 4,200,000; Full time

Job summary

Epsilon is seeking a Senior Campaign Developer (AJO, ACC, AEP) in Bengaluru to lead design, development, and optimization of personalized marketing campaigns. You will implement multi-channel campaigns, configure dynamic content, and mentor junior developers while collaborating with partners to deliver measurable ROI.

The role focuses on campaign estimation, requirements gathering, solution design, platform setup, and performance reporting, with ongoing adoption of new technologies and durable

Qualifications

• 4-year college degree in a technical field or equivalent.
• Adobe campaign related certification is must.

Responsibilities

• Lead the design and development of marketing automation campaigns.
• Implement tracking and analytics solutions to measure campaign effectiveness.
• Collaborate with partners to translate requirements into technical solutions.
• Design and implement complex campaigns across digital channels; review code and ensure standards.
• Configure dynamic content personalization, data manipulation, and integration with external systems.
• Develop reporting and dashboards within analytics platforms.
• Stay current with industry trends and share knowledge through training and documentation.
• Identify opportunities for process improvements to boost efficiency and campaign impact.
• Mentor junior developers on tool development guidelines and methodologies.
• Troubleshoot and resolve technical issues related to tool configuration and data integration.

Skills

AJO integration

ACC integration

AEP integration

SQL development

JavaScript

Cross-channel marketing

Campaign delivery

Data manipulation

Content personalization

Technology consulting

Education

4-year technical degree

Tools

Adobe Campaign

Job description

Overview

About Business Unit:

The Campaign team is the end-to-end expert in orchestrating and activating personalized customer and prospect connection journeys, anytime and anywhere. We pride ourselves on our expertise in campaign management across the entire lifecycle – from planning and implementation to activation and performance tracking, across any channel, whether owned or paid, offsite or onsite. Our team comprises experts skilled in a variety of platforms, including PeopleCloud Media, PeopleCloud Messaging, Adobe, Unica, Salesforce, and more.

A Senior Professional Campaign Developer is responsible for development, implementation, and execution of personalized marketing campaigns. Ability to work on campaign optimizations, analysis, workflow, journeys and act as consultant for the tool technologies and marketing automation solutions.

Why we are looking for you:

Senior Campaign Developer with a proven track record in designing, developing, QA, and configuring Marketing Technology (AJO). Skilled in using advanced technical skills to construct sophisticated ETL processes, enhance product functionality, and implement large-scale, real-time delivery of dynamic content communications.

Senior developer demonstrates a comprehensive knowledge of multi-channel marketing strategies, empowering them to lead insightful business discussions and engage directly with partners on functional matter

What you will enjoy in this role:

The Senior, Campaign Developer (AJO, ACC, AEP) role within the Marketing Platform team is pivotal in driving client value through the implementation of marketing platforms for executing campaigns. This position focuses on streamlining campaign launches, optimizing audience selection, and enhancing performance to deliver high-quality, targeted campaigns that meet client objectives and drive ROI. Key responsibilities include campaign estimation, requirement gathering, solution design, platform setup with foundational schemas, performance monitoring, result analysis, and reporting. The role also involves thinking creatively to design and deliver complex solutions, enhancing implementation and migration activities, and offering technology consulting. Staying ahead of with new technologies, ensuring precise documentation and mentoring team members are essential for achieving client success and desired outcomes, with a focus on durability and longevity.

Click here to view how Epsilon transforms marketing with 1 View, 1 Vision and 1 Voice.

Responsibilities

• Successfully lead, implement the design and development of marketing automation campaigns.
• Implement tracking and analytics solutions to measure the effectiveness of marketing campaigns and customer engagement.
• Collaborate with marketing partners to gather requirements and translate business needs into technical solutions.
• Design and implement complex marketing campaigns via various digital channels. Conduct code reviews and ensure alignment to procedures and coding standards. Configure and optimize dynamic content personalization, data manipulation, and integration with external systems.
• Implement audience segmentation strategies based on customer demographics, behaviors, and engagement metrics to improve marketing effectiveness.
• Develop custom reporting and dashboards within tool and integrated analytics platforms.
• Stay informed about industry trends, best practices, and emerging technologies in marketing automation and digital marketing, and share knowledge with the team through training sessions, workshops, and documentation.
• Proactively find opportunities for process improvements and driving initiatives to increase operational efficiency and campaign effectiveness.
• Mentor junior developers and provide guidance on tool development guidelines and methodologies
• Troubleshoot and resolve technical issues related to tool configuration, data integration, and campaign execution

Qualifications

• 4-year college degree in a technical field or equivalent
• Adobe campaign related certification is must.

Required Technical Skills

• Experience in technology integrations with Marketing technologies (AJO, ACC, AEP)
• 1 years minimum of experience with AJO platform and more than 4 years working on Campaign implementations or manage project.
• Hands on experience on the Adobe Campaign tool is an added advantage
• 3+ years of SQL development experience including.
• 3+ years of scripting/programming experience (JavaScript preferred)
• 1+ years of experience in cross channel marketing campaign delivery, like Push Notifications, In-App deliveries
• Eager to learn new applications of traditional technologies.
• Able to articulate and convey technical concepts to a mixed audience.
• Familiarity with enterprise software and project implementation life cycles is a plus.
• Knowledge of CRM and/or marketing applications and processes is a plus.
• Knowledge of basic marketing concepts such as Campaign RoI metrics and KRAs

Additional Information

Epsilon is a global data, technology and services company that powers the marketing and advertising ecosystem. For decades, we have provided marketers from the world’s leading brands the data, technology and services they need to engage consumers with 1 View, 1 Vision and 1 Voice. 1 View of their universe of potential buyers. 1 Vision for engaging each individual. And 1 Voice to harmonize engagement across paid, owned and earned channels.

Epsilon's comprehensive portfolio of capabilities across our suite of digital media, messaging and loyalty solutions bridge the divide between marketing and advertising technology. We process 400+ billion consumer actions each day using advanced AI and hold many patents of proprietary technology, including real-time modeling languages and consumer privacy advancements. Thanks to the work of every employee, Epsilon has been consistently recognized as industry-leading by Forrester, Adweek and the MRC. Epsilon is a global company with more than 9,000 employees around the world.

Our pillars aren't just words. They're how we show up every day.

• People centricity: We focus on employee well-being in an environment where colleagues truly care about each other.
• Collaboration: We work together, support one another, and collectively achieve goals.
• Growth: There are endless opportunities for growth through learning, development and career advancement.
• Innovation: We drive progress through cutting-edge solutions and forward-thinking approaches.
• Flexibility: We have created a balance between work and personal life, and we encourage adaptability to solve problems creatively.

Our values guide us to create value for our clients, our people and consumers.

• Act with integrity
• Work together to win together
• Innovate with purpose
• Respect all voices
• Empower with accountability

These pillars and values are our foundation- shaping our culture, guiding our decisions, and uniting us in common purpose.

Epsilon is an Equal Opportunity Employer. Epsilon is committed to promoting diversity, inclusion, and equal employment opportunities by using reasonable efforts to attract, recruit, engage and retain qualified individuals of all ethnicities and backgrounds, including, but not limited to, women, people of color, LGBTQ individuals, people with disabilities and any other underrepresented groups, traits or characteristics.