Business Manager- Mobile Arbitrage (GLOBAL)

Admitad GmbH; India; On-site; INR 450,000 - 750,000; Full time

Job summary

Admitad GmbH in India seeks an experienced media buyer to drive performance across affiliates and networks. You will manage campaigns, optimize ROI, and test new traffic sources to maximize earnings while maintaining strict fraud controls.

The role requires 4–6 years in media buying, strong Excel/Sheets skills, and hands-on use of trackers/MMPs. Remote work is not offered; on-site in India with growth opportunities in APAC/global markets.

Qualifications

• 4-6 years of hands-on media buying or performance marketing experience.
• Proven track record managing high daily ad spend with positive ROI.
• Strong mastery of EPC, CPC, CPI/CPA, CVR, ROI and margins.

Responsibilities

• Research and identify high-paying offers and monetisation channels.
• Plan, launch and manage campaigns across multiple platforms.
• Configure geo, device, and placement targeting to optimise traffic.
• Run tests to reduce CPC and improve CVR with high-volume variations.
• Maintain a weekly testing calendar and ensure test velocity.
• Coordinate landing pages and tracking to maximise revenue per visitor.
• Monitor performance, detect fraud signals, and ensure policy compliance.
• Review daily spend, revenue, ROI, and margins; adjust spend accordingly.
• Build relationships with platforms and networks for better rates and support.
• Share weekly/monthly reports and document winning plays for repeatability.

Skills

Media buying

Performance marketing

Data-driven decisions

ROI optimization

Excel/Sheets

Tools

MMPs

Trackers

Postbacks

Job description

1. Research and Spread Identification

• Identify high-paying offers and monetisation channels such as search feeds, native ad widgets, lead-generation and mobile offers.
• Calculate EPC, payout, and margin per geo to set maximum buy-side CPC / CPI caps.
• Track Global market opportunities primarily India, SEA, LATAM and emerging Geos.

2. Campaign Launch and Traffic Buying

• Plan, launch, and manage campaigns on multiple platforms (partnered).
• Configure targeting (geo, demographics, device, OS, placements) to find underpriced traffic.
• Run structured creative and angle tests with high-volume variations to lower CPC and lift CVR.
• Maintain a weekly testing calendar and deliver agreed test velocity.

3. Routing and Monetisation

• Coordinate landing pages, bridge pages, and feed setups to maximise revenue per visitor.
• Work with partners on tracking, post backs, and attribution accuracy.
• Monitor traffic quality, fraud signals, and compliance with platform policies.

4. Optimisation and Scaling

• Review performance daily (spend, revenue, ROI, EPC, CPC, CVR).
• Cut losers fast using predefined stop-loss rules.
• Scale winners by raising budgets before audience fatigue or rising costs erode margin.
• Own campaign-level P&L and deliver against ROI and margin targets.

5. Platform and Partner Management

• Build relationships with platform reps, networks, and publishers to secure better rates, early access, and support.
• Escalate policy, account, and tracking issues quickly.

6. Reporting and Collaboration

• Share weekly and monthly performance reports, learnings, and scale plans.
• Document winning plays (geos, angles, creatives, sources) to build a repeatable playbook.

What we expect:

• 4-6 years of hands-on media buying or performance marketing experience; mobile arbitrage, affiliate, or Ad network background strongly preferred.
• Proven record of managing significant daily ad spend at positive ROI.
• Strong command of EPC, CPC, CPI / CPA, CVR, ROI, and margin calculations.
• Hands-on experience with OEM platforms and in-app/OEM DSPs.
• Working knowledge of tracking tools (trackers, postbacks, MMPs).
• Comfortable making fast, data-backed decisions under uncertainty.
• Strong Excel / Google Sheets and dashboard fluency.
• Good to Have
• Experience in APAC/Global markets.
• Exposure to search feed, lead-gen, or app install arbitrage.
• Understanding of ad fraud detection and traffic quality controls.
• Experience working with an in-house analyst on testing frameworks.
• Remote option available: No