Business Manager - Fixed Income

Aditya Birla Insulators; Thane; On-site; INR 1,500,000 - 2,100,000; Full time

Job summary

Aditya Birla Insulators is seeking a growth-focused role to drive Mutual Funds and Investments on the ABCD App. You will own end-to-end journeys from discovery to transaction to portfolio tracking for 1M+ users, coordinating with product, tech, and operations to ensure a simple, trusted investment experience.

Responsibilities include managing KPIs like AUM and SIP registrations, driving discovery and conversion, ensuring SEBI MF compliance, and creating educational content with market insights.

Qualifications

• Role focuses on growth across mutual funds and investments within the ABCD App.
• Experience driving end-to-end customer journeys from discovery to transaction.
• Ability to analyze funnels and collaborate across product, tech, and marketing.

Responsibilities

• Own Mutual Funds business KPIs such as AUM, SIP registrations, Transactions, and Repeat users.
• Drive MF discovery and conversion through curated collections, goal-based investing, and NFO launches.
• Collaborate with Product & Tech to enhance investment journeys (Lumpsum, SIP, Switch, STP/SWP).
• Liaise with AMC partners, RTA (CAMS/KFintech), and BSE Star MF for scheme listing and issue resolution.
• Ensure compliance with SEBI MF regulations, risk disclosures, KYD/KYC norms.
• Coordinate with Operations for order processing, reconciliation, and customer queries.
• Create investment education content and market insights; drive campaigns for SIP Day, ELSS season, NFOs.
• Track funnel via Clevertap / Amplitude / Mixpanel and analyze user behavior.

Job description

To drive growth, engagement and product excellence for Mutual Funds and Investments on the ABCD App. You will be responsible for the endtoend journey from product discovery to transaction to portfolio tracking ensuring a simple, trusted and rewarding investment experience for 1M+ users.

Product & Business Growth

• Own Mutual Funds business KPIs AUM, SIP registrations, Transactions, Repeat users
• Drive MF discovery and conversion Curated collections, Goalbased investing, NFO launches
• Work with Product & Tech to enhance investment journeys Lumpsum, SIP, Switch, STP/SWP, Eligible portfolio import

Partnerships & Operations

• Liaise with AMC partners, RTA (CAMS/KFintech), BSE Star MF for scheme listing, offers and issue resolution
• Ensure compliance with SEBI MF regulations, Risk disclosures, KYD/KYC norms
• Coordinate with Operations for order processing, reconciliation, and customer queries

Customer Engagement & Education

• Create investment education content Market insights, Fund explainers, Goal planning with Marketing
• Drive campaigns for SIP Day, ELSS season, NFOs, and Market corrections
• Analyze customer cohorts Why users drop Why they dont transact Drive interventions

Data & Insights

• Track funnel Discovery > Product Page > Cart > Payment > Allotment
• Use Clevertap / Amplitude / Mixpanel for user behavior analysis
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Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.