Business Manager - Fixed Income

Aditya Birla Group; Thane; On-site; INR 800,000 - 1,200,000; Full time

Job summary

PeopleStrong in India is seeking a role to drive growth, engagement and product excellence for Mutual Funds and Investments on the ABCD App. You will manage end-to-end journey from discovery to transaction to portfolio tracking for 1M+ users.

Lead MF KPIs, curate collections and launches, work with Product & Tech on investment journeys; liaise with AMC/RTA, ensure SEBI compliance, and create investment education content; drive campaigns and analyze cohorts to optimize conversions.

Qualifications

• Experience in managing mutual funds or financial products.
• Strong analytical and data-driven mindset.
• Ability to drive end-to-end product growth.
• Knowledge of SEBI MF regulations is a plus.
• Experience with partnerships and operations.

Responsibilities

• Own MF KPIs: AUM, SIPs, transactions, repeat users.
• Drive MF discovery and conversion - curated collections, goal-based investing, NFO launches.
• Work with Product & Tech to enhance investment journeys - Lumpsum, SIP, Switch, STP/SWP, eligible portfolio import.
• Liaise with AMC partners, RTA (CAMS/KFintech), BSE Star MF for listings and support.
• Ensure SEBI MF compliance, risk disclosures, KYD/KYC norms.
• Coordinate with Operations for order processing, reconciliation, and customer queries.
• Create investment education content - market insights, fund explainers, goal planning with marketing.
• Drive campaigns for SIP Day, ELSS season, NFOs, and market corrections.
• Analyze customer cohorts - why users drop? why they don't transact? drive interventions.

Skills

Product management

Growth strategy

Data-driven decision making

Stakeholder collaboration

Education

Post Graduate

Tools

Clevertap

Amplitude

Mixpanel

Job description

DEPARTMENT-1 Strategic Partner & Digital Ec

Country India

State Maharashtra

Worksite G-Corp Tech Park, Thane

Skills

• Post Graduate

Job Description

To drive growth, engagement and product excellence for Mutual Funds and Investments on the ABCD App. You will be responsible for the end-to-end journey - from product discovery to transaction to portfolio tracking - ensuring a simple, trusted and rewarding investment experience for 1M+ users.

1. Product & Business Growth

• Own Mutual Funds business KPIs - AUM, SIP registrations, Transactions, Repeat users
• Drive MF discovery and conversion - Curated collections, Goal-based investing, NFO launches
• Work with Product & Tech to enhance investment journeys - Lumpsum, SIP, Switch, STP/SWP, Eligible portfolio import

2. Partnerships & Operations

• Liaise with AMC partners, RTA (CAMS/KFintech), BSE Star MF for scheme listing, offers and issue resolution
• Ensure compliance with SEBI MF regulations, Risk disclosures, KYD/KYC norms
• Coordinate with Operations for order processing, reconciliation, and customer queries
• Create investment education content - Market insights, Fund explainers, Goal planning with Marketing
• Drive campaigns for SIP Day, ELSS season, NFOs, and Market corrections
• Analyze customer cohorts - Why users drop? Why they don't transact? Drive interventions

4. Data & Insights

• Track funnel - Discovery > Product Page > Cart > Payment > Allotment
• Use Clevertap / Amplitude / Mixpanel for user behavior analysis