Business Manager - Fixed Income

ABCD Aditya Birla Capital Digital; Maharashtra; On-site; INR 1,800,000 - 3,200,000; Full time

Job summary

ABCD Aditya Birla Capital Digital seeks a Product & Growth leader for Mutual Funds on the ABCD App to drive end-to-end investment journeys for 1M+ users.

You will own MF KPIs, drive discovery/conversion, partner with Product/Tech/Operations, ensure SEBI compliance and KYD/KYC norms, and create investor education content using analytics tools.

Qualifications

• Experience shaping product strategy and growth in fintech or mutual funds domain.
• Ability to drive KPIs such as AUM, SIP registrations, transactions and user retention.

Responsibilities

• Own Mutual Funds business KPIs - AUM, SIP registrations, Transactions, Repeat users.
• Drive MF discovery and conversion - Curated collections, Goal-based investing, NFO launches.
• Work with Product & Tech to enhance investment journeys - Lumpsum, SIP, Switch, STP/SWP, Eligible portfolio import.
• Liaise with AMC partners, RTA (CAMS/KFintech), BSE Star MF for listings, offers and issue resolution.
• Ensure compliance with SEBI MF regulations, Risk disclosures, KYD/KYC norms.
• Coordinate with Operations for order processing, reconciliation, and customer queries.
• Create investment education content - Market insights, Fund explainers, Goal planning with Marketing.
• Drive campaigns for SIP Day, ELSS season, NFOs, and Market corrections.
• Analyze customer cohorts - Why users drop? Why they don't transact? Drive interventions.
• Track funnel - Discovery > Product Page > Cart > Payment > Allotment; use Clevertap/Amplitude/Mixpanel for analysis.

Skills

Product management

Growth strategy

Data analysis

Customer education

Tools

Clevertap

Amplitude

Mixpanel

Job description

To drive growth, engagement and product excellence for Mutual Funds and Investments on the ABCD App. You will be responsible for the end-to-end journey - from product discovery to transaction to portfolio tracking - ensuring a simple, trusted and rewarding investment experience for 1M+ users.

1. Product & Business Growth

• Own Mutual Funds business KPIs - AUM, SIP registrations, Transactions, Repeat users
• Drive MF discovery and conversion - Curated collections, Goal-based investing, NFO launches
• Work with Product & Tech to enhance investment journeys - Lumpsum, SIP, Switch, STP/SWP, Eligible portfolio import

2. Partnerships & Operations

• Liaise with AMC partners, RTA (CAMS/KFintech), BSE Star MF for scheme listing, offers and issue resolution
• Ensure compliance with SEBI MF regulations, Risk disclosures, KYD/KYC norms
• Coordinate with Operations for order processing, reconciliation, and customer queries

3. Customer Engagement & Education

• Create investment education content - Market insights, Fund explainers, Goal planning with Marketing
• Drive campaigns for SIP Day, ELSS season, NFOs, and Market corrections
• Analyze customer cohorts - Why users drop? Why they don't transact? Drive interventions

4. Data & Insights

• Track funnel - Discovery > Product Page > Cart > Payment > Allotment
• Use Clevertap / Amplitude / Mixpanel for user behavior analysis