Business Growth Specialist - Talent Management

22nd Avenue Talent Management Pvt. Ltd.; Mumbai; On-site; INR 800,000 - 1,200,000; Full time

Job summary

22nd Avenue Talent Management Pvt. Ltd.

is seeking a dynamic Business Growth Specialist to identify and develop new business opportunities, building strong relationships with brands, agencies, corporates and event organisers to create revenue for the artists they represent. The ideal candidate should understand the entertainment ecosystem, with excellent networking, pitching and negotiation skills, and 3–7 years of related experience in business development, sales or artist management.

Qualifications

• Graduate degree in Business Management, Marketing, Mass Communication, Events, Media, Entertainment or a related field.
• 3–7 years of experience in Business Development, Sales, Artist Management, Events, Entertainment, Brand Partnerships, Media or related industries.
• Experience in selling artist performances, entertainment solutions, brand collaborations, event solutions or celebrity associations will be an added advantage.

Responsibilities

• Identify and develop new business opportunities for artist bookings, performances, brand associations, endorsements and collaborations.
• Build and maintain a strong pipeline of prospective clients, brands, agencies and corporate accounts.
• Generate leads through networking, market research, industry events, referrals and existing relationships.
• Drive business from lead generation through pitching, negotiation, closure and handover.
• Achieve agreed business development and revenue targets.
• Develop customised proposals for brand collaborations, corporate events, endorsements, appearances, performances and digital campaigns.
• Identify opportunities where artists can be integrated into brand campaigns and marketing initiatives.
• Work closely with the Artist Management team to ensure opportunities are commercially viable and aligned with the artist's positioning.
• Prepare and present business proposals, artist profiles, commercial decks and partnership ideas.
• Lead commercial discussions and negotiate fees, deliverables, timelines and contractual terms in coordination with the relevant internal teams.
• Ensure commercial proposals are aligned with company revenue objectives and artist expectations.
• Track negotiations and follow up consistently to convert opportunities into confirmed business.
• Maintain a database of prospective clients, agencies, brands and industry contacts.
• Provide regular market insights and business development reports to management.
• Coordinate with Artist Management, Operations, Finance, Legal, Marketing and other internal teams to ensure smooth execution of confirmed opportunities.
• Ensure all commercial commitments are clearly communicated and documented.
• Support the team in developing new business verticals and artist monetisation opportunities.

Skills

Networking

Pitching

Negotiation

Lead generation

Relationship management

Education

Graduate degree in Business/Marketing/Entertainment

Job description

We are looking for a dynamic, commercially driven Business Growth Specialist to join our Artist Management team. The role will be responsible for identifying and developing new business opportunities, building strong relationships with brands, agencies, corporates and event organisers, and creating revenue opportunities for the artists represented by the company.

The ideal candidate should have a strong understanding of the entertainment, artist management, events, brand activation and corporate engagement ecosystem, along with excellent networking, pitching and negotiation skills.

Key Responsibilities:

1. Business Development & Revenue Growth

• Identify and develop new business opportunities for artist bookings, performances, brand associations, endorsements and collaborations.
• Build and maintain a strong pipeline of prospective clients, brands, agencies and corporate accounts.
• Generate leads through networking, market research, industry events, referrals and existing relationships.
• Drive business from lead generation through pitching, negotiation, closure and handover.
• Achieve agreed business development and revenue targets.

2. Artist & Brand Partnerships

• Understand the company's artist portfolio and identify suitable commercial opportunities for each artist.
• Develop customised proposals for brand collaborations, corporate events, endorsements, appearances, performances and digital campaigns.
• Identify opportunities where artists can be integrated into brand campaigns and marketing initiatives.
• Work closely with the Artist Management team to ensure opportunities are commercially viable and aligned with the artist's positioning.

3. Client Acquisition & Relationship Management

• Develop long-term relationships with brand managers, marketing heads, event agencies, advertising agencies, corporate clients, media houses and entertainment stakeholders.
• Maintain regular engagement with existing clients to generate repeat business, upselling and cross-selling opportunities.
• Understand client requirements and recommend appropriate artists, formats and commercial solutions.
• Ensure a high level of client servicing throughout the business development cycle.

4. Pitching & Negotiation

• Prepare and present business proposals, artist profiles, commercial decks and partnership ideas.
• Lead commercial discussions and negotiate fees, deliverables, timelines and contractual terms in coordination with the relevant internal teams.
• Ensure commercial proposals are aligned with company revenue objectives and artist expectations.
• Track negotiations and follow up consistently to convert opportunities into confirmed business.
• Keep abreast of entertainment trends, emerging artists, brand marketing strategies, competitor activities and industry developments.
• Identify emerging categories, brands and markets that can generate new revenue opportunities.
• Maintain a database of prospective clients, agencies, brands and industry contacts.
• Provide regular market insights and business development reports to management.

6. Internal Coordination

• Coordinate with Artist Management, Operations, Finance, Legal, Marketing and other internal teams to ensure smooth execution of confirmed opportunities.
• Ensure all commercial commitments are clearly communicated and documented.
• Support the team in developing new business verticals and artist monetisation opportunities.

Qualification & Experience

• Graduate degree in Business Management, Marketing, Mass Communication, Events, Media, Entertainment or a related field.
• 3–7 years of experience in Business Development, Sales, Artist Management, Events, Entertainment, Brand Partnerships, Media or related industries.
• Experience in selling artist performances, entertainment solutions, brand collaborations, event solutions or celebrity associations will be an added advantage.
• Strong existing network among brands, advertising/event agencies, corporates and marketing professionals will be preferred.

Preferred Candidate Profile

The ideal candidate is someone who:

• Enjoys meeting people, networking and creating business opportunities.
• Can independently identify prospects and convert them into revenue.
• Has a strong understanding of how brands use artists, celebrities and entertainment for marketing and engagement.
• Is comfortable working with targets and commercial negotiations.
• Can balance a sales mindset with creative thinking.
• Has the confidence and maturity to interact with senior brand and agency stakeholders.
• Is passionate about the entertainment and artist management industry.