Business Development Officer / Manager

Sigma Slotting Corporation; Hyderabad, Bengaluru; On-site; INR 900,000 - 1,300,000; Full time

Job summary

SIGMA RACKS, a leading manufacturer of Display Racks and related retail fixtures, is seeking a Business Development Manager to drive end-to-end B2B sales in assigned territories. The role involves field visits, quotations, order closures, and coordinating delivery and installation for Display Racks and Retail Fit-Outs.

The ideal candidate has strong new-client acquisition, negotiation, and relationship management skills, with willingness to travel extensively and a track record of meeting sales

Qualifications

• Graduate in any stream; MBA/PGDM in Sales & Marketing advantageous.
• Experience in B2B/field sales, preferably in steel/furniture or related sectors.
• Willingness to travel extensively within territory and hold a valid driving license.

Responsibilities

• Identify and generate new business for Display Racks, SAR, HDR and Retail Fit-Out projects.
• Meet store owners, distributors and architects to understand requirements and pitch solutions.
• Prepare proposals and quotations, coordinate with design for layouts as needed.
• Negotiate pricing and terms to close orders within margins.
• Coordinate with production, dispatch and installation for on-time delivery.
• Build long-term relationships to generate repeat and referral business.
• Track receivables and maintain CRM records; report market intelligence.

Skills

New client acquisition

Negotiation

Relationship management

Communication skills

Travel readiness

Education

Bachelor's degree

MBA/PGDM in Sales & Marketing

Job description

Job Description Business Development Manager (BDM)

SIGMA RACKS - Malkajguiri, Kandlakoya, Hyderabad, Telangana 500100 & Doddagubbi Main Road, Kyalasanahalli, Kothanur, Bengaluru, Karnataka 560077). We are the leading manufacturers in India of Display Racks, Vegetable Racks, Garment Rack, Gondola Rack, Heavy Duty Pallet Rack, Cable Tray, Slotted Angle Rack, Kirana Rack, Trolley, Plastic Basket, Cash Counter, Supermarket Rack & much more

Function: Sales & Business Development

Product Scope: Display Racks, Slotted Angle Racks (SAR), Heavy Duty Racks (HDR) & Retail Fit-Outs

Reports To: Regional Sales Manager / Zonal Manager

Location: Assigned territory/city under Kanpur or Hyderabad region (field-based, with regular travel)

Position Overview

The Business Development Manager (BDM) owns end-to-end B2B sales for Display Racks, SAR, HDR and Retail Fit-Out solutions within an assigned territory from lead generation and site visits through quotation, order closing, delivery/installation coordination and collections. This is a field-heavy, target-driven, individual-contributor role focused on acquiring new accounts (retail chains, supermarkets, kirana/general trade, warehouses, distributors, architects and interior contractors) and growing existing ones.

Role and Responsibilities

• Identify and generate new business for Display Racks, SAR, HDR and Retail Fit-Out projects across the assigned territory through cold calling, site visits, referrals and market mapping.
• Meet retail chains, supermarket/kirana store owners, warehouse & godown owners, distributors, architects and interior contractors to understand racking/fit-out requirements and pitch suitable solutions.
• Prepare and present technical proposals and commercial quotations, coordinating with the design team on layout drawings where required (especially for Display Rack and Retail Fit-Out projects).
• Negotiate pricing and payment terms and close orders within company margin and credit-policy guidelines.
• Coordinate with production, dispatch and installation teams to ensure on-time delivery and on-site installation Display Racks, HDR, SAR and Retail Fit-Outs typically require on-site installation and are not shipped fully assembled.
• Build and maintain long-term relationships with key clients, dealers and distributors to generate repeat and referral business.
• Track and follow up on receivables/collections for all orders executed in the assigned territory.
• Monitor competitor activity, pricing and emerging trends in the racking and retail-fixture segment; share market intelligence with the Regional Sales Manager.
• Maintain accurate, up-to-date records of leads, site visits, quotations and orders through CRM/IVR call logs and daily call reports.
• Achieve assigned monthly/quarterly sales targets, both in overall value and product-mix (Display Racks / SAR / HDR / Retail Fit-Outs).

Requirements

• Graduate in any stream; MBA/PGDM in Sales & Marketing is an advantage.
• 37 years of B2B/field sales experience preferably in steel furniture, racking systems, retail fixtures, shopfitting/interiors, building materials or industrial products.
• Track record of new client acquisition and target achievement in a field sales role.
• Willingness to travel extensively within the assigned territory; two-wheeler and valid driving license preferred.

Skills Required

• Strong hunting / new-client-acquisition orientation
• Technical aptitude to understand racking and fit-out specifications and read basic layout drawings
• Excellent negotiation and closing skills
• Relationship management with retail, institutional and channel clients
• Good communication skills (local language plus Hindi/English)
• Self-driven, target-oriented, comfortable with high travel and field discipline