Business Development & Marketing Specialist

Aloola; Surat; On-site; INR 800,000 - 1,200,000; Full time

Job summary

A marketing and business consulting firm in Surat is seeking a proactive Business Development & Marketing Specialist. The ideal candidate will develop innovative marketing strategies and manage digital platforms to enhance brand presence. Required qualifications include a Bachelor's degree in Marketing and proven experience in digital marketing, with a focus on customer engagement. The role offers the opportunity to work in a dynamic environment with responsibilities across various marketing functions.

Qualifications

• Proven experience in B2C social media and digital campaigns.
• Strong understanding of digital marketing concepts and platforms.
• Excellent verbal and written communication skills.
• Proven experience in B2C social media, content creation, and digital campaigns.
• Strong creative, analytical, and problem-solving skills.
• Prior experience in startups or other fast-paced environments preferred.
• Only experienced candidates will be considered.

Responsibilities

• Develop and execute innovative marketing strategies.
• Manage and grow company presence across digital platforms.
• Track, analyze, and report performance metrics.
• Launch and optimize marketing campaigns and online advertisements to increase brand awareness
• Collaborate closely with cross-functional teams to align business development and marketing goals
• Track, analyze, and report performance metrics to guide strategy improvements and decision-making
• Support business development initiatives including client outreach, presentations, and proposals

Skills

Digital marketing expertise

Content creation

Social media management

Analytical skills

Communication skills

Education

Bachelor’s degree in Marketing, Business, or related field

Tools

Marketing automation tools

CRM systems

Job description

Business Development & Marketing Specialist

We are seeking a proactive and results-driven Business Development & Marketing Specialist to accelerate growth and strengthen our brand presence. This role is ideal for someone who thrives in dynamic environments, enjoys wearing multiple hats, and brings strong expertise in digital marketing and customer engagement.

Key Responsibilities:

• Develop and execute innovative marketing strategies to build a strong digital presence and lasting customer relationships
• Design, maintain, and manage engaging content for the organization’s website and other digital platforms
• Manage and grow company presence across social media channels to enhance visibility and lead generation
• Launch and optimize marketing campaigns and online advertisements to increase brand awareness
• Collaborate closely with cross-functional teams to align business development and marketing goals
• Track, analyze, and report performance metrics to guide strategy improvements and decision-making
• Support business development initiatives including client outreach, presentations, and proposals

Required Skills & Qualifications:

• Bachelor’s degree in Marketing, Business, or a related field
• Excellent verbal and written communication skills
• Strong understanding of digital marketing concepts and platforms
• Proven experience in B2C social media, content creation, and digital campaigns
• Strong creative, analytical, and problem-solving skills
• Prior experience in startups or other fast-paced environments preferred
• Only experienced candidates will be considered

Preferred Qualifications:

• Certifications in Digital Marketing, SEO/SEM, or related fields
• Familiarity with marketing automation tools and CRM systems
• Ability to adapt quickly, multitask, and work independently in an evolving environment
• Entrepreneurial mindset with a passion for innovation and growth
• Experience: 4–7 Years (Business Development/Marketing domain)