Business Development & Marketing Specialist

SNIPEBRIDGE; Pune District; On-site; INR 600,000 - 900,000; Full time

Job summary

SNIPEBRIDGE is seeking a Business Development & Marketing Specialist to drive its online presence, manage the website, and run multi-channel campaigns. The role focuses on SEO, lead generation, and brand visibility to generate prospective client opportunities.

The ideal candidate has 3+ years in digital marketing, strong analytics, and expertise in social media, email marketing, and advertising campaigns. Join a fast-growing team and help shape strategic marketing initiatives.

Qualifications

• 3+ years of experience in digital marketing
• Bachelor's degree in Marketing, Digital Communications, or related field
• Understand and use of website Analytics
• Experience with email marketing platforms
• Strong understanding of social media marketing strategies
• Excellent analytical and problem-solving skills
• Strong written and verbal communication skills

Responsibilities

• Market Research & Lead Generation: Build lists of suitable prospects and identify possible requirements
• Market Research & Lead Generation: Identify decision makers in prospective client firms
• Market Research & Lead Generation: Drive client acquisition campaigns and shortlist new sales opportunities
• Market Research & Lead Generation: Work closely with leadership team
• Social Media Marketing: Develop and execute social media strategy across all platforms
• Social Media Marketing: Create engaging content that resonates with our target audience
• Social Media Marketing: Monitor social media metrics and engagement
• Social Media Marketing: Manage social media calendar and scheduling
• Digital Marketing Campaigns: Plan and execute email marketing campaigns
• Digital Marketing Campaigns: Design and manage digital advertising campaigns (Google Ads, Social Media Ads)
• Digital Marketing Campaigns: Create and optimize landing pages
• Digital Marketing Campaigns: Track campaign performance and ROI
• Digital Marketing Campaigns: Provide regular performance reports and recommendations
• Analytics & Reporting: Monitor and analyze digital marketing metrics
• Analytics & Reporting: Create comprehensive reports on marketing performance
• Analytics & Reporting: Identify trends and opportunities for growth
• Analytics & Reporting: Make data-driven recommendations for strategy improvements

Skills

Digital marketing

SEO

Social media marketing

Email marketing

Analytics

Education

Bachelor's degree in Marketing or related field

Tools

Google Ads

Email platforms

Website Analytics

Job description

ABOUT SNIPEBRIDGE

Snipebridge is an innovative talent solutions company that connects exceptional talent with forward-thinking and fast growing organizations. We're revolutionizing the recruitment industry through our first of its kind Embedded Talent Acquisition solutions.

POSITION SUMMARY

We seek a skilled Business Development & Marketing Specialist to drive our online presence and marketing initiatives. The ideal candidate will manage our website, implement SEO strategies, and execute multi-channel marketing campaigns to enhance our brand visibility and generate leads.

KEY RESPONSIBILITIES

Market Research & Lead Generation

• Build lists of suitable prospects and identify possible requirements

• Identify decision makers in prospective client firms
• Drive client acquisition campaigns and shortlist new sales opportunities

• Work closely with leadership team

Social Media Marketing

• Develop and execute social media strategy across all platforms
• Create engaging content that resonates with our target audience
• Monitor social media metrics and engagement
• Manage social media calendar and scheduling

Digital Marketing Campaigns

• Plan and execute email marketing campaigns
• Design and manage digital advertising campaigns (Google Ads, Social Media Ads)
• Create and optimize landing pages
• Track campaign performance and ROI
• Provide regular performance reports and recommendations

Analytics & Reporting

• Monitor and analyze digital marketing metrics
• Create comprehensive reports on marketing performance
• Identify trends and opportunities for growth
• Make data-driven recommendations for strategy improvements

REQUIRED QUALITFICATIONS

• 3+ years of experience in digital marketing
• Bachelor's degree in Marketing, Digital Communications, or related field
• Understand and use of websiteaAnalytics
• Experience with email marketing platforms
• Strong understanding of social media marketing strategies
• Excellent analytical and problem-solving skills
• Strong written and verbal communication skills