Business Development Manager Security

Sify; Dadri; On-site; INR 1,200,000 - 2,400,000; Full time

Job summary

Sify is seeking a sales leader in the security domain to expand its market presence and achieve order booking targets. The role requires deep knowledge of IT security, strong stakeholder management, and a proven track record in enterprise sales.

You will develop compelling proposals, lead client negotiations, and collaborate cross-functionally to align offerings with customer needs and market trends. Based in India, this role emphasizes strategic engagement with OEMs and CXOs.

Qualifications

• MBA in Marketing from a reputed institute is preferred.
• Expert in selling security solutions—products, services, and solutions.
• Strong network with target industries and OEMs in the security sector.

Responsibilities

• Develop and execute client acquisition strategies to grow the security portfolio.
• Lead proposal development, presentations, and business cases for clients.
• Drive negotiation and closure of profitable contracts with key accounts.
• Manage the sales pipeline with accurate forecasting and insights.
• Collaborate with sales, marketing, solutioning, and customer success teams.
• Conduct market analysis to identify trends and opportunities in security.

Skills

Security solutions selling

Relationship building

Market knowledge

Education

MBA in Marketing

Job description

Purpose:

To drive growth and expand our presence in the security market. The ideal candidate will have a passion for security solutions, a strong network in the industry, and a proven track record of achieving sales targets.

Main Priorities:

Client Acquisition:

Develop and execute strategies to acquire new clients. Relationship Building: Build and maintain strong relationships with key decision-makers and influencers in target organizations, including C-level executives, IT managers, security officers, and procurement professionals.

Proposal Development:

Lead the development of compelling proposals, presentations, and business cases tailored to the unique requirements of each client, showcasing our capabilities and differentiation.

Negotiation and Closure:

Drive the negotiation process to secure profitable contracts and agreements, ensuring alignment with company objectives and client expectations. Pipeline Management: Manage the sales pipeline and forecast accurately, providing regular updates and insights to senior management on sales performance, trends, and opportunities.

Collaboration:

Collaborate cross-functionally with internal teams, including sales, marketing, solutioning, and customer success, to ensure alignment and support for business development initiatives.

Market Analysis:

Conduct thorough market research to identify key trends, competitors, and opportunities in the security sector.

Key Outputs:

• To achieve monthly/quarterly order booking targets.
• Periodic engagement & enablement of Relevant Coverage sales.
• Workshops & periodic engagements with OEM /CXOs/stakeholders of customers

Relationships:

Internal LOB Head, GTM Head, Sales and Solution Team External Customers, OEM, Consultants Reportees None Key Performance Indicators: Order Booking Qualified Funnel (Active Pursuits)

Qualifications:

Management graduate, preferably with a specialization in marketing from a reputed MBA institute/ university

Competencies:

Behavioral: Business Acumen - Analytical Thinking / Problem Solving, Result Focus or Achievement Orientation, Business Communication, Planning and Organizing / Time Management, Entrepreneurship

Technical:

Expert in Selling Security solutions - product/solutions/Services. Strong understanding of IT services, solutions, and technologies Widespread Industry experience & deep connections with the target industries in the defined Territory. OEM Connect Experience with security solutions such as firewall, intrusion detection/prevention systems, endpoint protection, SIEM, threat intelligence, etc., Certifications such as CISSP, CISM, or CISA are highly desirable.