Business Development Manager - CTN Marketing

Zen Technologies Limited; Balanagar; On-site; INR 3,500,000 - 6,200,000; Full time

Job summary

Zen Technologies Limited seeks a dynamic Business Development Manager – CTN Marketing to lead and expand its EW portfolio in domestic and international defence markets. The role focuses on identifying opportunities for EW systems, including ELINT/SIGINT/COMINT sensors, jammers, counter-UAS, and EW training systems.

You will shape technical and commercial requirements and build relationships with MoD, DRDO, Armed Forces, and primes.

Qualifications

• Develop go-to-market strategies for the CTN product line.
• Identify key accounts including MoD India, DRDO, Indian Armed Forces, and global primes/integrators.
• Perform competitive analysis and market research to position products effectively.

Responsibilities

• Engage early in procurement cycles to shape technical and commercial requirements.
• Build stakeholder relationships within defence establishments and industry partners.
• Align internal technical roadmaps with evolving customer needs and defence policies.
• Own and manage a robust business pipeline with clearly defined metrics and milestones.
• Forecast revenue targets, conversion ratios, and order intake.
• Collaborate with pre-sales and product teams to align solution capabilities with market opportunities.
• Lead end-to-end proposal development and submission process, including pricing strategies, solution positioning, and technical compliance.
• Coordinate with engineering, finance, and legal teams to ensure complete, compelling bidsubmissions.
• Cultivate long-term relationships with senior officials in MoD, Armed Forces, and DRDO.
• Act as a trusted advisor, presenting capabilities and value propositions at conferences, demos, and workshops.
• Serve as the voice of the customer within the organization.

Skills

Defence business development

EW systems knowledge

Stakeholder management

Proposal development

Negotiation skills

Conference demonstrations

Education

Bachelor's or Master's in Electronics / Electrical Engineering

Job description

Business Development Manager – CTN Marketing

We are seeking a dynamic andresults-driven Business Development Manager – CTN - Marketingto lead and expand our EW portfolio in both domestic and international defencemarkets. The candidate will be responsible for identifying, shaping, andsecuring business opportunities for a wide range of EW systems, includingELINT/SIGINT/COMINT sensors, jammers, counter-UAS solutions, and EW trainingsystems. This role requires a strategic thinker with strong technicalunderstanding, market insight, and a proven track record in defence businessdevelopment.

Requirements

• Develop and executego-to-market strategies for the CTN product line.
  
• Identify key accounts includingMinistry of Defence (India), DRDO, Indian Armed Forces, and globalprimes/integrators.
  
• Perform competitive analysisand market research to position products effectively.
  

2.Opportunity Shaping

• Engage early in procurementcycles to shape technical and commercial requirements.
  
• Build stakeholder relationshipswithin defence establishments and industry partners.
  
• Align internal technicalroadmaps with evolving customer needs and defence policies.
  
• Own and manage a robustbusiness pipeline with clearly defined metrics and milestones.
  
• Forecast revenue targets,conversion ratios, and order intake.
  
• Collaborate with pre-sales andproduct teams to align solution capabilities with market opportunities.
  
• Lead end-to-end proposaldevelopment and submission process, including pricing strategies, solutionpositioning, and technical compliance.
  
• Coordinate with engineering,finance, and legal teams to ensure complete, compelling, and compliant bidsubmissions.
  
• Cultivate long-termrelationships with senior officials in MoD, Armed Forces, and DRDO.
  
• Act as a trusted advisor,presenting capabilities and value propositions at conferences, demos, andworkshops.
  
• Serve as the voice of thecustomer within the organization.
  

6.Internal Collaboration

• Work closely with R&D,product management, and program teams to ensure delivery alignment withcustomer expectations.
  
• Provide market intelligence andfeedback to influence product development priorities.
  
• Proven track record of closingmulti-million-dollar defence contracts, preferably with Indian MoD orTier-1 defence contractors.
  
• Strong technical knowledge of EW systems, signalintelligence sensors, and jamming technologies.
  
• Working knowledge of relevant defence standardssuch as:
  
• STANAG-4691
  
• DO-254 / DO-178C
  
• DAP 2020 procurement framework
  
• Active relationships andnetworks within the Indian Armed Forces, DRDO, or DPSUs.
  
• Excellent communication,presentation, and negotiation skills.
  

Educational Background:

• Bachelor's or Master’s degreein Electronics, Electrical Engineering, Defence Technology, or relatedfields.
  
• Experience working withinternational OEMs or defence exports.
  

Familiaritywith offset obligations and export licensing protocols.

Experience:

• Minimum 8 years of experience in defence businessdevelopment or technical sales, including ≥ 4 years on CTN /SIGINT/COMINT programs.