Business Development Manager (Consumer Foods & Channel Development)

Nvs Industries; Pauri Garhwal; Hybrid; INR 1,200,000 - 1,800,000; Full time

Job summary

Nvs Industries invites an entrepreneurial Business Development Manager to build revenue channels for farm-origin food products in North India, starting around Kotdwara. You will own channel development, customer acquisition, and partnerships with retailers, cafes, and corporate clients.

You will drive e-commerce, D2C launches, and quick-commerce partnerships, while monitoring market trends and product feedback. Travel will be significant in early phases, with growing focus on sustainable growth.

Qualifications

• 4-8 years in business development, sales or channel management.
• Experience in FMCG, food brands, D2C, or retail.
• Proven track record opening new sales channels.
• Strong commercial and negotiation skills.
• Willing to travel regularly.

Responsibilities

• Develop and manage sales channels including modern trade, premium grocery and organic retailers.
• Drive quick-commerce onboarding with Blinkit, Zepto, Swiggy Instamart, BigBasket.
• Support e-commerce and D2C launches (Shopify, Amazon, Flipkart, ONDC).
• Build partnerships with cafes, hotels, corporate gifting, wellness communities.
• Monitor competitor pricing, product assortment, consumer trends and gather feedback.
• Support product testing and packaging decisions during launches.
• Achieve first-year KPIs: 20–30 premium outlets onboarded, two quick-commerce partnerships, online channels launched.

Skills

Channel development

Sales negotiation

Business development

Market research

Data-driven decisions

Tools

Shopify

D2C platforms

CRM tools

Job description

Location

Primary base: Flexible, with preference for base at Kotdwara, Uttarakhand 246149
Travel: 60-80% travel to the sites in the initial development and launch phase reduced to 30% in the steady-state phase. Ad-hoc travel to Delhi NCR for market development, partnerships and customer engagement.

Purpose

We are building a premium farm-origin brand from a site in Uttar Pradesh/Uttarakhand border near the city of Kotdwara in North India, starting with essential kitchen staples such as wheat flour, rice, lentils, oils and other value-added food products. Our long-term vision is to create a trusted farm-to-consumer ecosystem combining premium food products, consumer brands, nature-based experiences and agritourism.

The venture combines:

• Farm-grown grains, pulses and oils
• Premium farm-branded food products
• Direct-to-consumer sales
• Retail and quick-commerce distribution
• Future agritourism and farm experiences

Our initial product portfolio includes:

• Wheat flour (atta)
• Rice
• Lentils (dal)
• Mustard oil
• Sesame oil
• Selected value-added products

The business is currently in the market-validation stage and seeks an entrepreneurial Business Development Manager to build revenue channels and customer demand.

Role Purpose

The Business Development Manager will be responsible for developing and executing go-to-market strategies for the farm's food products in Delhi NCR. The role is focused on:

• Building sales channels
• Acquiring customers
• Generating partnerships
• Validating product-market fit
• Creating repeatable routes to market

The successful candidate will be hands-on, commercially driven and comfortable operating in a startup environment with significant autonomy.

Key Responsibilities

1. Channel Development

Identify, onboard and manage sales channels including:

Modern Trade & Retail

• Premium grocery stores
• Organic food retailers
• Farm-to-fork retailers
• Gourmet food stores
• Local supermarket chains

Quick Commerce

Establish relationships with:

• Blinkit
• Zepto
• Swiggy Instamart
• BigBasket

Support onboarding, catalogue creation, listing management and promotional activities.

E-Commerce & D2C

Support launch and growth of:

• Shopify website
• Amazon
• Flipkart
• ONDC opportunities
• Social commerce channels

Community Selling

Develop partnerships with:

• Resident Welfare Associations (RWAs)
• Gated communities
• Apartment complexes
• Wellness communities
• Parent groups and local networks

2. Customer Acquisition

• Develop customer acquisition campaigns.
• Coordinate sampling and product trials.
• Organise tasting events and pop-up sales activities.
• Generate qualified customer leads.
• Build and maintain a customer database.
• Drive repeat purchasing programmes.

3. Partnership Development

Create commercial partnerships with:

• Cafs and restaurants
• Corporate gifting companies
• Hotels and resorts
• Health and wellness communities
• Organic food networks
• Farmer market organisers

4. Market Intelligence

Monitor:

• Competitor pricing
• Product assortment
• Consumer trends
• Customer feedback
• Channel economics

Provide monthly recommendations regarding:

• Pricing
• Packaging
• Promotions
• New product opportunities

5. Product Launch Support

Work closely with farm management and the owner to:

• Test new products
• Conduct customer feedback sessions
• Evaluate packaging options
• Recommend product improvements
• Support market-entry decisions

First-Year Deliverables

The Business Development Manager will be expected to achieve outcomes such as:

Distribution

• 20-30 premium retail outlets onboarded.
• Relationships established with at least two quick-commerce platforms.
• E-commerce channels operational.
• Initial D2C website launched.

Revenue

• Achieve agreed monthly sales targets.
• Create a pipeline of institutional buyers.
• Generate repeat customer sales.

Customer Development

• Build an active customer database.
• Deliver regular customer feedback reports.
• Establish at least three recurring sales channels.

Partnerships

• Develop corporate gifting opportunities.
• Establish community sales programmes.
• Develop restaurant and hospitality partnerships.

Candidate Profile

Essential

• 4-8 years' experience in business development, sales or channel management.
• Experience in FMCG, food brands, D2C brands, consumer products or retail.
• Demonstrated experience opening new sales channels.
• Strong commercial and negotiation skills.
• Experience working with retailers and distributors.
• Comfortable in an entrepreneurial environment.

Preferred

Experience with one or more of:

• Consumer food brands
• Organic or natural products
• Agriculture-related businesses
• Shopify and D2C brands
• Quick-commerce platforms
• Premium grocery retail

Personal Attributes

We are seeking someone who is:

• Highly entrepreneurial
• Resourceful and proactive
• Data-driven
• Comfortable with ambiguity
• Strong relationship builder
• Willing to travel regularly
• Passionate about food, agriculture and sustainability

Key Performance Indicators (KPIs)

Channel Development (40%)

• Number of retail accounts opened
• Quick-commerce onboarding progress
• New channel revenue generated

Revenue Growth (30%)

• Monthly sales
• Repeat purchase rate
• Customer acquisition cost

Partnerships (15%)

• Active commercial partnerships
• Corporate and institutional accounts

Market Insights (15%)

• Customer feedback quality
• Product improvement recommendations
• Competitive intelligence