Business Development Executive

Sky Publicity; Mumbai Suburban; On-site; INR 800,000 - 1,100,000; Full time

Job summary

Sky Publicity in Mumbai seeks an experienced Outdoor Advertising (OOH) and Media Sales professional to drive new business and boost market presence. You will identify opportunities, connect with brands and agencies, and convert leads into revenue through tailored media plans and compelling proposals.

You will travel across Mumbai, Thane and nearby markets, build strong client relationships and achieve monthly and quarterly targets while coordinating with Media Planning and Operations teams for

Qualifications

• 3+ years of experience in Outdoor Advertising / OOH / Media Sales.
• Strong network with brands and agencies in Mumbai.
• Proven experience in new client acquisition and business development.
• Excellent communication, presentation, negotiation, and closing skills.
• Target-oriented, proactive and confident in client interactions.
• Knowledge of hoardings, bus shelters, transit media, LED, mall branding & BTL.

Responsibilities

• Identify and generate new business opportunities for Outdoor Advertising (OOH) and BTL solutions.
• Prospect and connect with brands, marketing heads, media agencies and decision-makers.
• Generate leads through cold calling, LinkedIn, email, references, networking and market research.
• Understand client requirements and recommend suitable outdoor advertising solutions.
• Prepare media plans, proposals and quotations based on client requirements and budgets.
• Conduct client meetings, presentations and site visits.
• Follow up with prospects and convert leads into confirmed business.
• Negotiate commercials and close deals while maintaining company profitability.
• Build and maintain strong relationships with new and existing clients.
• Achieve monthly and quarterly sales targets.
• Maintain an updated sales pipeline and regular follow-up tracker.
• Coordinate with the internal Media Planning and Operations teams for smooth execution after business closure.
• Keep track of market trends, competitor activities and new OOH opportunities.
• Develop long-term client relationships to generate repeat business and referrals.

Skills

OOH / Media sales

New client acquisition

Negotiation

Presentation skills

Closing deals

Market knowledge: Mumbai OOH

Travel readiness

Job description

Role & responsibilities

• Identify and generate new business opportunities for Outdoor Advertising (OOH) and BTL solutions.
• Prospect and connect with brands, marketing heads, media agencies and decision-makers.
• Generate leads through cold calling, LinkedIn, email, references, networking and market research.
• Understand client requirements and recommend suitable outdoor advertising solutions.
• Prepare media plans, proposals and quotations based on client requirements and budgets.
• Conduct client meetings, presentations and site visits.
• Follow up with prospects and convert leads into confirmed business.
• Negotiate commercials and close deals while maintaining company profitability.
• Build and maintain strong relationships with new and existing clients.
• Achieve monthly and quarterly sales targets.
• Maintain an updated sales pipeline and regular follow-up tracker.
• Coordinate with the internal Media Planning and Operations teams for smooth execution after business closure.
• Keep track of market trends, competitor activities and new OOH opportunities.
• Develop long-term client relationships to generate repeat business and referrals.

Preferred candidate profile

• 3+ years of experience in Outdoor Advertising / OOH / Media Sales / Advertising Sales.
• Strong understanding of the Mumbai OOH advertising market.
• Existing network with brands, advertising agencies, media agencies and marketing professionals will be an added advantage.
• Proven experience in new client acquisition and business development.
• Strong communication, presentation, negotiation and closing skills.
• Target-oriented, proactive and confident in client interactions.
• Ability to independently generate leads and convert them into business.
• Good knowledge of hoardings, bus shelters, transit media, metro/railway advertising, LED, mall branding and BTL solutions.
• Willingness to travel across Mumbai, Thane and nearby markets for client meetings.
• Candidates from the Outdoor Advertising / Media / Advertising industry will be preferred.