Business Development Manager

Alpha Events & Concepts; Gurugram District; On-site; INR 600,000 - 1,200,000; Full time

Job summary

Alpha Events & Concepts is seeking a dynamic Business Development Manager to drive growth in our events and experiential marketing vertical. You will identify opportunities, build relationships with corporate clients, brands, agencies, and other customers, and coordinate with creative, production, and operations teams to craft compelling event proposals.

The role requires 3–8 years of BD/sales experience in events or advertising, with strong communication, negotiation, and networking skills.

Qualifications

• 3–8 years of experience in Business Development/Sales in Events, Experiential, MICE, or Advertising.
• Strong corporate and client network within the events industry.
• Excellent communication, presentation, negotiation and interpersonal skills.
• Ability to translate client briefs into actionable business opportunities.
• Willingness to travel for client meetings and business development activities.

Responsibilities

• Identify and generate new business opportunities through networking, references, cold calling, LinkedIn, and industry contacts.
• Develop and maintain strong relationships with corporate clients, brands, agencies, and other potential customers.
• Understand client requirements and coordinate with the creative, production, and operations teams to develop relevant event proposals.
• Prepare and present proposals, pitches, presentations, and commercial quotations to clients.
• Lead client meetings and negotiations and ensure successful conversion of leads into business.
• Manage the complete sales cycle from lead generation to closure and handover to the execution team.
• Achieve monthly and annual revenue and business development targets.
• Maintain a strong sales pipeline and regularly update lead and conversion status.
• Track market trends, competitor activities, and upcoming events to identify new opportunities.
• Ensure strong client relationships for repeat business and referrals.

Skills

Business development

Sales

Networking

Negotiation

Communication

Job description

We are looking for a dynamic and result-oriented Business Development Manager to drive business growth for our events and experiential marketing vertical. The ideal candidate should have strong industry connections, excellent communication skills, and the ability to identify, develop, and convert new business opportunities.

Key Responsibilities

• Identify and generate new business opportunities through networking, references, cold calling, LinkedIn, and industry contacts.
• Develop and maintain strong relationships with corporate clients, brands, agencies, and other potential customers.
• Understand client requirements and coordinate with the creative, production, and operations teams to develop relevant event proposals.
• Prepare and present proposals, pitches, presentations, and commercial quotations to clients.
• Lead client meetings and negotiations and ensure successful conversion of leads into business.
• Manage the complete sales cycle from lead generation to closure and handover to the execution team.
• Achieve monthly and annual revenue and business development targets.
• Maintain a strong sales pipeline and regularly update lead and conversion status.
• Track market trends, competitor activities, and upcoming events to identify new opportunities.
• Ensure strong client relationships for repeat business and referrals.

Desired Skills & Experience

• 3–8 years of experience in Business Development/Sales in the Events, Experiential, MICE, or Advertising industry.
• Strong corporate and client network within the events industry.
• Excellent communication, presentation, negotiation, and interpersonal skills.
• Ability to understand client briefs and convert them into business opportunities.
• Target-oriented, proactive, and confident in client-facing situations.
• Strong follow-up and relationship-management skills.
• Willingness to travel for client meetings and business development activities.