Business Development Manager

Sardana Concepts Pvt Ltd; Gurugram District; On-site; INR 1,200,000 - 1,800,000; Full time

Job summary

Sardana Concepts Pvt Ltd in Gurugram is seeking a proactive Business Development Manager to identify new opportunities, nurture client relationships, and expand the company’s footprint in key Indian markets. The role requires strong B2B sales skills and the ability to work onsite with a dynamic cross-functional team.

You will lead prospecting, deliver client pitches and proposals, coordinate with exhibitions, events, merchandising, and branding teams, and manage the sales pipeline from lead to

Qualifications

• Experience in business development, sales, and account management in B2B or agency settings.
• Strong client relationship management, stakeholder communication, and negotiation skills.
• Ability to perform market research, opportunity analysis, and growth planning.
• Excellent presentation and proposal writing abilities with commercial acumen.
• Experience in marketing services, events, exhibitions, or brand activations is beneficial.
• Fluent English; knowledge of additional regional languages is a plus.
• Willingness to work on-site in Gurugram and travel for meetings/events.

Responsibilities

• Identify and pursue new business opportunities and expand presence in key markets.
• Prospect and generate leads, prepare pitches, and deliver proposals to clients.
• Coordinate with internal teams to shape solutions across exhibitions, events, and branding services.
• Manage the sales pipeline from lead to contract and ensure smooth handover to delivery teams.
• Negotiate contracts and monitor performance through forecasting and reporting.
• Analyze market trends and participate in industry events to drive growth initiatives.

Skills

Business development

Account management

B2B sales

Negotiation

Market research

English language

Stakeholder comms

Field travel

Education

Bachelor's degree

MBA advantageous

Tools

CRM software

MS Office

PowerPoint

Job description

Company Description

Sardana Concepts Pvt. Ltd. is an integrated marketing services provider with a global footprint across Asia, Europe, Africa, and the Americas, including India, China, Germany, South Africa, the UAE, and the USA. The company offers end-to-end solutions such as exhibition stall design and fabrication, event management, roadshows, corporate merchandising, product photography and videography, and brand activations. With a dynamic team and extensive in-house capabilities, Sardana Concepts delivers high-quality, customized projects across diverse sectors. The organization supports clients with services ranging from conferences and award ceremonies to outdoor branding, printing, talent management, and thematic stage setups. Sardana Concepts has successfully executed roadshows and exhibitions across multiple Indian states, demonstrating strong operational reach and execution capability.

Role Description

This is a full-time, on-site Business Development Manager role based in Gurugram. The Business Development Manager will identify and pursue new business opportunities, build and maintain client relationships, and expand the company’s presence in key markets. Daily activities include prospecting and lead generation, preparing and delivering client pitches and proposals, and coordinating with internal teams to shape solutions across exhibitions, events, roadshows, merchandising, and branding services. The role involves managing the sales pipeline, negotiating contracts, and ensuring smooth handover to operations for project delivery. The Business Development Manager will also analyze market trends, participate in industry events and networking activities, and provide regular reporting on performance, forecasts, and growth initiatives.

Qualifications

• Candidates should possess strong business development, sales, and account management skills, with experience in B2B or agency environments.
• Candidates should possess skills in client relationship management, stakeholder communication, and negotiation to drive sustainable partnerships.
• Candidates should possess abilities in market research, opportunity analysis, and planning to develop effective growth strategies.
• Candidates should possess presentation, proposal writing, and basic commercial acumen skills to articulate value and close deals.
• Relevant experience in marketing services, events, exhibitions, brand activations, or related industries is highly beneficial.
• Strong verbal and written communication skills in English; additional regional language skills are a plus.
• Ability to work on-site in Gurugram, travel as needed for client meetings and events, and collaborate effectively with cross-functional teams.
• Bachelor’s degree in Business, Marketing, Communications, or a related field; MBA or equivalent postgraduate qualification is an advantage.
• Proficiency in CRM tools, MS Office (Excel, PowerPoint, Word), and basic digital communication platforms.