Business Development Manager

Bajaj Electricals; Delhi, Mumbai; On-site; INR 1,200,000 - 1,800,000; Full time

Job summary

Bajaj Electricals in Delhi seeks a Business Development Manager for Cables & Wires to drive new business across Infrastructure, Real Estate, Renewable Energy, Utilities, Manufacturing, and Data Centers. Build and grow strategic relationships with EPC contractors, OEMs, panel builders, government bodies, and institutional buyers; manage the full sales cycle from lead generation to deal closure.

The candidate should have BE/B.Tech (Electrical) and MBA/PGDM (Marketing), with 8–10 years in B2B sales

Qualifications

• B.E/ B.Tech (Electrical), preferably MBA/ PGDM (Marketing).
• 8–10 years of proven B2B sales/ business development in Wire & Cable or Electrical Capital Equipment.
• Deep understanding of cable specifications (LV–EHV) and industry standards (IEC, UL, IEEE, IS).
• Established network of MEP consultants, EPC contractors, OEMs and panel builders.

Responsibilities

• Revenue Generated: total value of new deals closed vs. annual quota.
• Pipeline Value: total value of active qualified leads in the funnel.
• Specification Approvals: number of consultant approvals for the brand.
• Client Acquisition: number of new key accounts onboarded (EPCs, OEMs, distributors).
• Identify upcoming greenfield/brownfield projects and maintain a national/regional opportunity pipeline.
• Track sales funnel metrics, update CRM, and maintain revenue forecasting.

Skills

Negotiation

Relationship building

Communication

Presentation skills

Education

BE/B.Tech (Electrical)

MBA/PGDM (Marketing)

Tools

Salesforce

Zoho

MS Excel

Presentation tools

Job description

Role & responsibilities

Business Development Manager Cables & Wires

Drive new business acquisition across target sectors, including Infrastructure, Real Estate, Renewable Energy (Solar/Wind), Utilities, Manufacturing, and Data Centers.

Establish and grow strategic relationships with EPC Contractors, OEM Manufacturers, Panel Builders, Government Bodies, and Institutional Buyers.

Manage the full sales cycle from lead generation, product presentation, and commercial negotiations to final deal execution and payment terms.

Channel Partner N/W Establishment.

KEY RESPONSIBILITIES

• Revenue Generated: Total value of new business deals closed vs. annual quota.
• Pipeline Value: Total value of active qualified leads in the sales funnel.
• Specification Approvals: Number of consultant approvals/specifications secured for the brand.
• Client Acquisition: Number of new key accounts (EPCs, OEMs, Distributors) onboarded.
• Identify upcoming greenfield/brownfield projects and maintain an active national/regional opportunity pipeline.
• Track sales funnel metrics, update customer activity in CRM software, and maintain accurate revenue forecasting.

EDUCATIONAL QUALIFICATIONS

B.E/ B.Tech (Electrical), preferably MBA/ PGDM (Marketing)

WORK EXPERIENCE

8 -10 years of proven B2B sales/business development experience in the Wire & Cable or Electrical Capital Equipment industry in n Technical Sales / PreSales / Business Development

MARKET INTELLIGENCE

Monitor competitor activities, product launches, pricing trends, and regulatory changes in the electrical cable sector.

Identify emerging cable categories (e.g., EHV/HT cables, Solar PV cables, Fire-Resistant LSZH cables, Special Industrial Wires) to capitalize on market demand.

PREFERRED/ ADDITIONAL REQUIREMENT

Technical Knowledge: Deep understanding of cable specifications (LV, MV, HV, EHV, Control/Instrumentation, Solar, Fire-Resistant, etc.) and industry standards (IEC, UL, IEEE, IS).

Network: Established network of contacts among MEP consultants, EPC contractors, and key industrial decision-makers.

Soft Skills: Excellent negotiation, relationship-building, and communication skills. Strong presentation capabilities.

Tools: Proficiency in CRM platforms (e.g., Salesforce, Zoho), MS Excel, and presentation tools.

INTERNAL / EXTERNAL INTERFACE

Sales & KAM team

Product Managers

Tendering

Supply Chain

Decision makers in govt. segment/large EPC contractors/ Sub – Contractor, MEP consultant.

Channel Partners

FUNCTIONAL COMPETENCIES

Identify upcoming greenfield/brownfield projects and maintain an active national/regional opportunity pipeline.

Track sales funnel metrics, update customer activity in CRM software, and maintain accurate revenue forecasting.Client Relationship Management

Market & Competitor Analysis

Fluent in MS Office

BEHAVIOURAL COMPETENCIES

• Think Beyond
• Put Customers First
• Collaborate to Win
• Develop Talent
• Be the Best
• Be Agile