Business Development Manager

Bajaj Electricals; New Delhi; On-site; INR 1,500,000 - 2,100,000; Full time

Job summary

Bajaj Electricals in Delhi invites a seasoned Business Development Manager for Cables & Wires (West & South). You will drive new business across infrastructure, real estate, renewable energy, utilities, manufacturing, and data centers, and manage the full sales cycle from lead generation to deal closure.

Ideal candidates have 8–10 years B2B sales in the Wire & Cable or Electrical Capital Equipment industry, strong negotiation, and a robust network among MEP consultants, EPCs, OEMs, and key

Qualifications

• B.E./B.Tech (Electrical) with MBA/PGDM in Marketing preferred.
• 8–10 years of B2B sales/BD in Wire & Cable or Electrical Capital Equipment industry.

Responsibilities

• Drive new business across target sectors: Infrastructure, Real Estate, Renewable Energy, Utilities, Manufacturing, Data Centers.
• Establish and grow strategic relationships with EPC Contractors, OEMs, Panel Builders, Government Bodies, Institutional Buyers.
• Manage full sales cycle from lead gen to deal closure and payment terms.

Skills

Negotiation

Relationship Building

Communication

Presentation Skills

Education

BE/B.Tech Electrical

MBA/PGDM Marketing

Tools

Salesforce

Zoho CRM

MS Excel

Job description

Role & responsibilities

JOB ROLE

Business Development Manager Cables & Wires (West & South)

JOB PURPOSE

• Drive new business acquisition across target sectors, including Infrastructure, Real Estate, Renewable Energy (Solar/Wind), Utilities, Manufacturing, and Data Centers.
• Establish and grow strategic relationships with EPC Contractors, OEM Manufacturers, Panel Builders, Government Bodies, and Institutional Buyers.
• Manage the full sales cycle from lead generation, product presentation, and commercial negotiations to final deal execution and payment terms.
• Channel Partner N/W Establishment.

KEY RESPONSIBILITIES

• Revenue Generated: Total value of new business deals closed vs. annual quota.
• Pipeline Value: Total value of active qualified leads in the sales funnel.
• Specification Approvals: Number of consultant approvals/specifications secured for the brand.
• Client Acquisition: Number of new key accounts (EPCs, OEMs, Distributors) onboarded.
• Identify upcoming greenfield/brownfield projects and maintain an active national/regional opportunity pipeline.
• Track sales funnel metrics, update customer activity in CRM software, and maintain accurate revenue forecasting.

EDUCATIONAL QUALIFICATIONS

B.E/ B.Tech (Electrical), preferably MBA/ PGDM (Marketing)

WORK EXPERIENCE

8 -10 years of proven B2B sales/business development experience in the Wire & Cable or Electrical Capital Equipment industry in n Technical Sales / PreSales / Business Development

MARKET INTELLIGENCE

Monitor competitor activities, product launches, pricing trends, and regulatory changes in the electrical cable sector.

Identify emerging cable categories (e.g., EHV/HT cables, Solar PV cables, Fire-Resistant LSZH cables, Special Industrial Wires) to capitalize on market demand.

PREFERRED/ ADDITIONAL REQUIREMENT

Technical Knowledge: Deep understanding of cable specifications (LV, MV, HV, EHV, Control/Instrumentation, Solar, Fire-Resistant, etc.) and industry standards (IEC, UL, IEEE, IS).

Network: Established network of contacts among MEP consultants, EPC contractors, and key industrial decision-makers.

Soft Skills: Excellent negotiation, relationship-building, and communication skills. Strong presentation capabilities.

Tools: Proficiency in CRM platforms (e.g., Salesforce, Zoho), MS Excel, and presentation tools.

INTERNAL / EXTERNAL INTERFACE

• Sales & KAM team
• Product Managers
• Tendering
• Supply Chain
• Decision makers in govt. segment/large EPC contractors/ Sub Contractor, MEP Consultant.
• Channel Partners

FUNCTIONAL COMPETENCIES

• Identify upcoming greenfield/brownfield projects and maintain an active national/regional opportunity pipeline.
• Track sales funnel metrics, update customer activity in CRM software, and maintain accurate revenue forecasting.Client Relationship Management
• Market & Competitor Analysis
• Fluent in MS Office

BEHAVIORAL COMPETENCIES

• Think Beyond
• Put Customers First
• Collaborate to Win
• Develop Talent
• Be the Best