Business Development & Lead Generation Executive

PIXELS TRAIL; West Delhi; On-site; INR 450,000 - 650,000; Full time

Job summary

PIXELS TRAIL is seeking an energetic Business Development and Lead Gen Executive in West Delhi to build a strong sales pipeline and generate qualified opportunities.

You will identify potential clients, conduct outreach, and schedule meetings for the PIXELS TRAIL team. This hands-on role requires prospecting, direct communication with decision-makers, and turning cold prospects into business opportunities.

Qualifications

• Generate new leads and lead generation activities.
• Market research and understanding industry trends.
• Strong communication for outreach, presentations, and client engagement.
• Sales skills to nurture prospects and support deal closure.
• Relevant experience in business development, digital marketing, or IT/creative services is beneficial.
• Ability to work on-site in West Delhi and meet targets.
• Proficiency with CRM tools, online research platforms, and Microsoft Office.

Responsibilities

• Identify and research potential B2B clients via LinkedIn, Google, directories and other channels.
• Use LinkedIn and other prospecting tools to identify decision-makers.
• Generate qualified leads for branding, website, graphic design, SEO, social media and digital marketing services.
• Conduct personalized LinkedIn outreach, email outreach and follow-ups.
• Make outbound calls when required.
• Connect with business owners, founders, CEOs, directors, CMOs and other decision-makers.
• Qualify leads based on requirement, budget, authority and timeline.
• Schedule qualified meetings with prospects.
• Maintain accurate lead and follow-up information in the CRM.
• Follow up consistently with prospects throughout the sales cycle.
• Track daily and weekly lead-generation activities and results.
• Work closely with the founder/team to convert opportunities into clients.
• Research new industries and client segments.
• Contribute ideas for improving lead-generation strategies.

Skills

Lead generation

Prospecting

Cold outreach

LinkedIn research

Communication

Education

Bachelor's degree

Tools

CRM tools

Online research

MS Office

Job description

PIXELS TRAIL is a creative and digital solutions company helping businesses build stronger brands and digital presence.

Our services include Corporate Branding, Graphic Design, Website Design & Development, E-commerce Development, SEO, Social Media Marketing, Digital Marketing and Printing Solutions.

We work with startups, SMBs, professional firms and growing businesses across different industries.

We are looking for an energetic and result-oriented Business Development & Lead Generation Executive who can help us build a strong sales pipeline and generate qualified business opportunities.

The Role

You will be responsible for identifying potential clients, generating leads, initiating conversations, following up with prospects and scheduling qualified meetings for the PIXELS TRAIL team.

This is a hands-on business development role. We are looking for someone who enjoys prospecting, communicating with decision-makers and turning cold prospects into genuine business opportunities.

Key Responsibilities

• Identify and research potential B2B clients through LinkedIn, Google, business directories, databases and other online channels.
• Use LinkedIn and other prospecting tools to identify decision-makers.
• Generate qualified leads for branding, website, graphic design, SEO, social media and digital marketing services.
• Conduct personalized LinkedIn outreach, email outreach and follow-ups.
• Make outbound calls when required.
• Connect with business owners, founders, CEOs, directors, CMOs and other decision-makers.
• Understand prospects' business requirements and identify potential opportunities.
• Qualify leads based on requirement, budget, decision-making authority and timeline.
• Schedule qualified meetings with prospects.
• Maintain accurate lead and follow-up information in the CRM.
• Follow up consistently with prospects throughout the sales cycle.
• Maintain a healthy and organized sales pipeline.
• Track daily and weekly lead-generation activities and results.
• Work closely with the founder/team to convert qualified opportunities into clients.
• Research new industries, markets and potential client segments.
• Contribute ideas for improving lead-generation and business-development strategies.

Ideal Candidate

We are looking for someone who:

• Has 1-3 years of experience in B2B business development, lead generation, inside sales or agency sales.
• Is comfortable with cold calling, cold emailing and LinkedIn outreach.
• Has experience using LinkedIn or similar prospecting tools.
• Can identify and communicate with business decision-makers.
• Has strong verbal and written communication skills.
• Can write personalized outreach messages rather than relying only on generic templates.
• Is confident, persistent and comfortable with rejection.
• Is highly organized with follow-ups.
• Has a target-oriented and entrepreneurial mindset.
• Can independently research prospects and build lead lists.
• Understands the basics of digital marketing, websites, branding or creative services.

Qualifications

• Candidates should possess skills in generating new leads and lead generation activities.
• Candidates should possess skills in market research and understanding industry trends.
• Candidates should possess strong communication skills for outreach, presentations, and client engagement.
• Candidates should possess sales skills to nurture prospects and support deal closure.
• Relevant experience in business development, digital marketing, or IT/creative services is beneficial.
• Ability to work on-site in West Delhi, manage multiple prospects, and meet performance targets.
• Proficiency with CRM tools, online research platforms, and Microsoft Office or similar productivity software is an advantage.
• A bachelor's degree in Business, Marketing, Communications, or a related field is preferred.