Business Development Executive | Digital Marketing Services

MagicWorks; Pune District; On-site; INR 800,000 - 1,100,000; Full time

Job summary

MagicWorks is seeking a Digital Marketing Sales Executive in Pune to drive new business for a full-service digital marketing agency. You will own the end-to-end sales cycle from prospecting to closing retainers, with a focus on SMB and mid-market opportunities.

You must have a proven revenue track record, strong knowledge of SEO, PPC, social media, content, and AI-enabled marketing, and the ability to articulate value through proposals and case studies.

Qualifications

• Mandatory: proven sales experience at or for a digital marketing agency.
• Solid understanding of digital marketing services: SEO, PPC, social media, content, and email.
• Track record of closing agency retainers or project contracts.
• Strong pipeline management and CRM discipline.
• Excellent communication, presentation, and negotiation skills.
• Outcome-oriented selling approach backed by understanding of campaign mechanics.

Responsibilities

• Identify and pursue new business opportunities across SMB and mid-market segments.
• Generate leads through referrals, LinkedIn, networking events, and inbound inquiries.
• Qualify prospects and understand their digital marketing challenges before proposing solutions.
• Build relationships with decision-makers: marketing heads, CEOs, and founders.
• Present services with authority and specificity; tailor proposals based on goals and budget.
• Develop proposals covering scope, deliverables, timelines, and pricing; close accounts.

Skills

Digital marketing sales

CRM discipline

Proposal & negotiation

Communication & presentation

Closing retainers

Tools

CRM tools

Job description

About MagicWorks

MagicWorks IT Solutions Pvt. Ltd. is a Pune-based AI-first digital marketing agency that turns traffic, leads, and operations into predictable revenue. With 17+ years of experience, a team of 30+ experts, and a 98% client satisfaction rate, we help businesses across Education, Manufacturing, Real Estate, Travel, Hospitality, and more achieve measurable growth.

Job Summary

We are looking for a Digital Marketing Sales Executive with direct sales experience at or for a digital marketing agency. You have a pipeline history, closed retainers, and the ability to walk a prospect through the value of integrated digital services with confidence. This is not an entry-level role: we want someone who has carried a revenue number and delivered against it in the digital marketing space.

Key Responsibilities

Business Development

Identify and pursue new business opportunities across SMB and mid-market segmentsGenerate leads through referrals, LinkedIn, networking events, and inbound inquiriesQualify prospects and understand their digital marketing challenges before proposing solutionsBuild relationships with decision-makers: marketing heads, CEOs, and founders

Consultative Selling

Present MagicWorks' services (SEO, Paid Ads, Social Media, Content, AI Automation, Web Development) with authority and specificityTailor proposals based on each client's goals, industry, and budgetConduct discovery and pitch meetings, online and in-personHandle objections using knowledge of real campaign outcomes and case studies

Proposal and Closure

Develop detailed proposals covering scope, deliverables, timelines, and pricingNegotiate contracts and close accounts against monthly and quarterly revenue targetsCoordinate with the delivery team to ensure a smooth, well-briefed project kickoff

Account Growth and Reporting

Maintain post-sales relationships and identify opportunities to expand service scopeLog all pipeline activities, updates, and client communications in the CRMReport on pipeline value, conversion rates, revenue closed, and activity volume

Required Skills

• Mandatory: proven sales experience at or for a digital marketing agency
• Solid understanding of digital marketing services: SEO, PPC, social media, content, and email
• Track record of closing agency retainers or project contracts
• Strong pipeline management and CRM discipline
• Excellent communication, presentation, and negotiation skills
• Outcome-oriented selling approach backed by understanding of campaign mechanics

Preferred Skills

• Familiarity with AI-driven marketing and automation solutions, a growing part of our portfolio
• Network within target industries: education, manufacturing, real estate, hospitality, or finance
• Experience with proposal tools and CRM automation

We are looking for candidates with an established sales track record in the digital marketing space, not candidates exploring a move into sales. Immediate joiners are a plus.