Business Development Executive (BDE)

Softtouch wall putty and paints; Jalgaon; Hybrid; INR 300,000 - 500,000; Full time

Benefits offered by this job

Health insurance

Annual bonus

Job summary

Softtouch Paints is expanding its sales footprint through a focused field sales approach. You will drive on-field sales, build dealer and distributor networks, and manage client relationships to boost market share across Maharashtra and neighboring regions.

You will travel to hardware and paint retail shops, interior designers, architects, and builders; plan promotions, painter meets, and dealer events; and relentlessly pursue target achievement while ensuring timely payments.

Responsibilities

• Visit hardware and paint retail shops, interior designers, architects, contractors, and builders to promote and sell Softtouch Paints products.
• Identify, onboard, and appoint new dealers and distributors within your territory to expand market reach.
• Build a database of prospective clients, generate sales leads, secure orders, and ensure timely payment collections.
• Plan, organize, and execute local marketing initiatives, including painter meets, contractor meets, and dealer events to boost brand visibility and sales volume.
• Consistently meet and exceed individual sales targets. Travel across assigned locations, cities, and neighboring regions as required by business needs.
• Maintain strong long-term relationships with existing trade partners, handle client follow-ups, and ensure customer satisfaction.

Job description

Softtouch Paints is looking for an energetic and result-driven Business Development Executive

to expand our footprint in the paint industry. In this role, you will be responsible for driving on-

field sales, building strategic network partnerships, acquiring new clients, and achieving regional

target goals.

Key Responsibilities

Field Sales & Market Expansion: Visit hardware and paint retail shops, interior designers, architects, contractors, and builders to promote and sell Softtouch Paints products.

Dealer & Distributor Network: Identify, onboard, and appoint new dealers and distributors within your assigned territory to expand market reach.

Lead Generation & Conversion: Build a database of prospective clients, generate sales leads, secure orders, and ensure timely payment collections.

Promotional Events & Engagements: Plan, organize, and execute local marketing initiatives, including painter meets, contractor meets, and dealer events to boost brand visibility and sales volume.

Target Achievement & Travel: Consistently meet and exceed individual sales targets. Travel across assigned locations, cities, and neighboring regions as required by business needs.

Client Relationship Management: Maintain strong long-term relationships with existing trade partners, handle client follow-ups, and ensure customer satisfaction.

Perks and benefits

Health insurance, Annual bonus