Business Development Executive (BDE)

Softtouch wall putty and paints; Pune District; Hybrid; INR 350,000 - 550,000; Full time

Benefits offered by this job

Health insurance

Annual bonus

Job summary

Softtouch Paints is seeking an energetic and result-driven Business Development Executive to expand our footprint in the paint industry. You will drive on-field sales, build strategic partnerships, and achieve regional targets.

Your role includes visiting hardware and paint retail shops, onboarding dealers, generating leads, and organizing local marketing events to boost brand visibility and sales. Travel across locations will be required.

Responsibilities

• Field Sales & Market Expansion: Visit hardware and paint retail shops, interior designers, architects, contractors, and builders to promote and sell Softtouch Paints products.
• Dealer & Distributor Network: Identify, onboard, and appoint new dealers and distributors within your territory to expand market reach.
• Lead Generation & Conversion: Build a database of prospective clients, generate sales leads, secure orders, and ensure timely payment collections.
• Promotional Events & Engagements: Plan, organize, and execute local marketing initiatives, including painter meets, contractor meets, and dealer events to boost brand visibility and sales volume.
• Target Achievement & Travel: Consistently meet and exceed individual sales targets. Travel across assigned locations, cities, and neighboring regions as required by business needs.
• Client Relationship Management: Maintain strong long-term relationships with existing trade partners, handle client follow-ups, and ensure customer satisfaction

Skills

Field sales

Client relationship

Negotiation

Market expansion

Job description

Softtouch Paints is looking for an energetic and result-driven Business Development Executive

to expand our footprint in the paint industry. In this role, you will be responsible for driving on-field sales, building strategic network partnerships, acquiring new clients, and achieving regional target goals.

Key Responsibilities

• Field Sales & Market Expansion: Visit hardware and paint retail shops, interior designers, architects, contractors, and builders to promote and sell Softtouch Paints products.
• Dealer & Distributor Network: Identify, onboard, and appoint new dealers and distributors within your assigned territory to expand market reach.
• Lead Generation & Conversion: Build a database of prospective clients, generate sales leads, secure orders, and ensure timely payment collections.
• Promotional Events & Engagements: Plan, organize, and execute local marketing initiatives, including painter meets, contractor meets, and dealer events to boost brand visibility and sales volume.
• Target Achievement & Travel: Consistently meet and exceed individual sales targets. Travel across assigned locations, cities, and neighboring regions as required by business needs.
• Client Relationship Management: Maintain strong long-term relationships with existing trade partners, handle client follow-ups, and ensure customer satisfaction

Perks and benefits

• Health insurance, Annual bonus