Business Development Executive

Sarojni Group Of Institution Patna; Nalanda; Hybrid; INR 350,000 - 550,000; Full time

Benefits offered by this job

Performance bonuses & commission

Paid time off

Travel allowances

Job summary

Sarojni Group Of Institution Patna is seeking a marketing professional to lead lead generation, admissions, and campus outreach. You will manage digital campaigns, social media pages, content creation, and events to attract students and strengthen brand presence.

The role requires a bachelor’s degree in marketing or a related field, strong communication and public speaking skills, and the ability to analyze campaign data. 0–5 years in education marketing or PR is acceptable.

Qualifications

• Bachelor's degree in marketing or a related field is required.
• 0–5 years of hands-on digital marketing, PR, or student counseling in education.
• Strong verbal and written communication and ability to analyze campaign data.

Responsibilities

• Lead Generation & Admissions: counsel prospective students and parents, answer queries, convert inquiries into admissions.
• Digital & Social Media Marketing: run online campaigns, manage Facebook, Instagram, LinkedIn, and improve SEO.
• Content Creation: write blogs, design brochures, draft newsletters, and create promotional videos.
• Event Coordination: organize campus tours, webinars, open houses, and education fairs.
• Market Research: analyze competitor strategies and local education trends to adjust outreach.

Skills

Verbal communication

Written communication

Public speaking

Data analysis

Education

Bachelor's degree in Marketing, Business Administration, Mass Communication, or related field

Job description

Role & responsibilities

• Lead Generation & Admissions: Counsel prospective students and parents, answer queries, and convert inquiries into actual admissions.
• Digital & Social Media Marketing: Run online campaigns, manage social media pages (Facebook, Instagram, LinkedIn), and improve website visibility using SEO.
• Content Creation: Write blogs, design brochures, draft email newsletters, and create promotional videos highlighting academic programs.
• Event Coordination: Organize and host campus tours, webinars, open houses, and education fairs.
• Market Research: Analyze competitor strategies, local education trends, and target audience needs to adjust outreach plans

Preferred candidate profile

• Education: A bachelor's degree in Marketing, Business Administration, Mass Communication, or a related field.
• Skills: Strong verbal and written communication, public speaking, and basic data analysis for campaign reports.
• Experience: 0 to 5 years of hands‑on experience in digital marketing, public relations, or student counseling within the education sector.

Perks and benefits

Performance Bonuses & Commission: Direct cash incentives or variable pay based on reaching specific student enrollment targets, lead conversion metrics, or campaign milestones.

Paid Time Off (PTO): Standard annual leave, sick leave, and paid holidays.

Travel Allowances: Covered fuel costs, travel reimbursements, or company vehicles for visiting schools, attending education fairs, and managing off‑site events.