Business Development Executive

Deftsoft; Mohali; On-site; INR 420,000 - 660,000; Full time

Job summary

Deftsoft is seeking a Business Development Executive (BDE) to specialize in lead conversion for our SEO and PPC services. The role requires strong communication, negotiation, and a track record of turning marketing-generated leads into long-term clients.

You will own the end-to-end sales process—from initial contact to closing, present tailored proposals, and coordinate with delivery teams to ensure feasible, profitable engagements.

Qualifications

• 2–4 years in lead conversion and sales within the digital marketing domain.
• Strong understanding of SEO and PPC concepts, campaign structures, and KPIs.
• Proficiency in client communication, proposal development, and negotiation.

Responsibilities

• Take ownership of lead conversion from initial contact to closing deals for SEO and PPC services.
• Engage with prospective clients through email, calls, and virtual meetings to understand their marketing needs.
• Prepare and present tailored proposals, quotations, and service offerings aligned with client objectives.
• Collaborate with delivery and technical teams to ensure alignment of client expectations and project feasibility.
• Manage the sales pipeline effectively, maintaining accurate records of interactions and lead status in CRM systems.
• Follow up with warm leads and nurture relationships to move prospects through the sales funnel.
• Negotiate contracts and terms while ensuring client satisfaction and company profitability.
• Provide insights to marketing and junior sales teams to improve lead quality and conversion rates.

Skills

Lead conversion

SEO concepts

PPC concepts

Client communication

Negotiation skills

Independent worker

Job description

We are seeking a highly skilled and motivated Business Development Executive (BDE) specializing in Business Development (BD) to focus exclusively on lead conversion for our SEO and PPC services. The ideal candidate will possess strong communication and negotiation skills, with proven experience in nurturing and converting leads generated by the marketing and junior sales teams into long-term clients.

Responsibilities:

• Take ownership of lead conversion from initial contact to closing deals for SEO and PPC services.
• Engage with prospective clients through email, calls, and virtual meetings to understand their marketing needs.
• Prepare and present tailored proposals, quotations, and service offerings aligned with client objectives.
• Collaborate closely with delivery and technical teams to ensure alignment of client expectations and project feasibility.
• Manage the sales pipeline effectively, maintaining accurate records of interactions and lead status in CRM systems.
• Follow up persistently with warm leads and nurture relationships to move prospects through the sales funnel.
• Negotiate contracts and terms while ensuring client satisfaction and company profitability.
• Provide insights and feedback to marketing and junior sales teams to improve lead quality and conversion rates.

Requirements:

• 2–4 years of proven experience in lead conversion and sales within the digital marketing domain, particularly SEO and PPC services.
• Strong understanding of SEO and PPC concepts, campaign structures, and KPIs.
• Proficiency in client communication, proposal development, and negotiation.
• Excellent interpersonal skills and ability to manage multiple client interactions professionally.
• Self-driven, target-oriented, and capable of working independently in a fast-paced environment.