Business Development Executive

Rest The Case; Maharashtra; On-site; INR 400,000 - 700,000; Full time

Benefits offered by this job

Ownership

Impact on growth

Team support

Job summary

Rest The Case is a fast-growing legal tech platform in Maharashtra, India, seeking a Business Development Executive to own the full sales lifecycle from enquiry to subscription and beyond. You will be the first contact for prospective clients, driving revenue growth and coordinating with internal teams for an excellent client journey.

You will need strong English and Hindi communication, CRM experience, and a collaborative approach to meet monthly targets while delivering high-quality service.

Qualifications

• At least 1 year of inside sales experience in SaaS, legal tech, edtech or related field.
• Strong communication skills in English and Hindi; able to persuade and build relationships.

Responsibilities

• Qualify leads via calls, video consultations, and CRM follow-ups to match client needs.
• Drive sales targets by converting leads into subscriptions and consultations.
• Manage full sales lifecycle from first contact to subscription and post-sale support.
• Track KPIs like conversion and follow-up rates.
• Maintain accurate lead records in CRM and coordinate with Marketing.

Skills

Inside sales experience

English

Hindi

CRM proficiency

Relationship building

Tools

CRM software

MS Office

Job description

Rest The Case is a fast-growing legal tech platform on a mission to make quality legal help simple, accessible, and stress-free for everyone in India. As an ambitious startup, we connect people who need legal support with the right solutions and professionals. We are looking for a driven Sales Associate to join our team and play a key role in our growth.

Role Overview

As a Business Development Executive, you will be the first point of contact for prospective clients, guiding them through their legal journey from initial enquiry to subscription and beyond. You will own the full sales lifecycle, consistently meet revenue targets, and work closely with our internal teams to deliver an excellent client experience. This role is ideal for an empathetic communicator who thrives in a target-driven environment.

Key Responsibilities

• Engage and qualify assigned leads through calls, video consultations, and CRM follow-ups, understanding each client's legal needs and recommending the most suitable service.
• Drive monthly and quarterly sales and revenue targets by effectively converting leads into paid subscriptions and consultations.
• Manage the complete sales lifecycle, from the first interaction through to subscription and post-sale support.
• Track and continuously improve key performance metrics such as conversion ratios and follow-up rates.
• Maintain accurate lead records and statuses in the CRM, and share feedback with the Marketing team to improve lead quality.
• Work closely with the Legal and Client Servicing teams to ensure a smooth legal journey and high client satisfaction.
• Achieve daily and weekly KPIs and defined input parameters consistently.

Skills & Experience

• At least 1 year of experience in inside sales (SaaS, legal tech, edtech, or a related field). Candidates from other industries are also encouraged to apply.
• Strong communication skills - English and Hindi are mandatory along with persuasion and relationship-building ability.
• Organized, detail-oriented, and able to manage multiple priorities under pressure.
• An empathetic listener with the ability to build trust and focus on client success.
• Comfortable with CRM tools and proficient in basic MS Office applications.

What We Offer

• The opportunity to be part of a high-growth legal tech startup shaping how India accesses justice.
• Real ownership and direct impact on the company's growth.
• A collaborative, ambitious, and supportive team environment.