Business Development Executive

Content Whale; Kolkata; On-site; INR 279,000 - 390,600; Full time

Benefits offered by this job

Opportunity to work with authors globally

Exposure to creative and publishing industry

Learning & career growth opportunities

Job summary

Content Whale is seeking a proactive Business Development Executive to enhance its ghostwriting, publishing, and marketing services. This role involves identifying potential clients, conducting outreach, and scheduling meetings for senior consultants. Ideal candidates should hold a Bachelor's degree and have 0-2 years of relevant experience, along with strong communication skills. The position offers exposure to creative industries and opportunities for learning and career growth under experienced professionals.

Qualifications

• 0–2 years of experience in business development, client coordination, or lead generation.
• Comfortable using CRM tools and outreach platforms.

Responsibilities

• Research and identify prospective clients.
• Conduct initial outreach to introduce services.
• Qualify leads and schedule meetings.

Skills

Strong verbal and written communication in English

Organized and detail-oriented

Ability to manage multiple follow-ups

Education

Bachelor’s degree in Business, Marketing, Publishing, or related field

Tools

CRM tools

Excel

Outreach platforms

Job description

Content-Whale Private Limited | Full time

We are looking for a proactive Business Development Executive to support our ghostwriting, publishing, and book marketing services. The role focuses on identifying potential authors, entrepreneurs, and professionals, initiating conversations, and scheduling meetings for our senior consultants. This is a client-facing coordination role that requires excellent communication, research skills, and the ability to build initial trust with prospects.

Key Responsibilities

• Research and identify prospective clients (authors, entrepreneurs, thought leaders)
• Conduct initial outreach (calls, emails, LinkedIn, etc.) to introduce our services
• Qualify leads and schedule meetings with senior consultants for detailed discussions
• Maintain accurate client information, pipelines, and follow-up schedules in CRM/internal tools
• Assist in preparing client briefs, and background research for senior team
• Track outreach activities and share weekly reports on meetings scheduled
• Stay updated on industry trends in publishing, ghostwriting, and author branding

Requirements

• Bachelor’s degree in Business, Marketing, Publishing, or related field
• 0–2 years of experience in business development, client coordination, or lead generation
• Strong verbal and written communication in English
• Organized, detail-oriented, and capable of managing multiple follow-ups
• Comfortable using CRM tools, Excel, and outreach platforms

Nice to Have

• Prior experience in publishing, content services, or creative industries
• Experience in LinkedIn lead generation or client prospecting

What We Offer

• Opportunity to work with budding and established authors globally
• Exposure to the creative and publishing industry
• Learning & career growth opportunities under senior consultants