Business Development Executive

Softtouch wall putty and paints; Dehradun; Hybrid; INR 420,000 - 700,000; Full time

Benefits offered by this job

Annual bonus

Job summary

Softtouch Paints is seeking an energetic Business Development Executive to drive field sales and expand our footprint in the paint industry. You will visit hardware and paint retail shops, connect with interior designers, architects, and builders, and promote Softtouch products.

You will develop dealer and distributor networks, lead generation, and organize local events to boost brand visibility while achieving regional targets and ensuring customer satisfaction.

Responsibilities

• Visit hardware and paint retail shops, interior designers, architects, contractors, and builders to promote and sell Softtouch Paints products.
• Identify, onboard, and appoint new dealers and distributors within the territory to expand market reach.
• Build a database of prospective clients, generate sales leads, secure orders, and ensure timely payments.

Job description

Softtouch Paints is looking for an energetic and result-driven Business Development Executive

to expand our footprint in the paint industry. In this role, you will be responsible for driving on

field sales, building strategic network partnerships, acquiring new clients, and achieving regional

target goals.

Key Responsibilities

• Field Sales & Market Expansion: Visit hardware and paint retail shops, interior designers, architects, contractors, and builders to promote and sell Softtouch Paints products.
• Dealer & Distributor Network: Identify, onboard, and appoint new dealers and distributors within your assigned territory to expand market reach.
• Lead Generation & Conversion: Build a database of prospective clients, generate sales leads, secure orders, and ensure timely payment collections.
• Promotional Events & Engagements: Plan, organize, and execute local marketing initiatives, including painter meets, contractor meets, and dealer events to boost brand visibility and sales volume.
• Target Achievement & Travel: Consistently meet and exceed individual sales targets. Travel across assigned locations, cities, and neighboring regions as required by business needs.
• Client Relationship Management: Maintain strong long-term relationships with existing trade partners, handle client follow-ups, and ensure customer satisfaction.

Perks and benefits

• Annual bonus