Business Development Executive

Progenesis IVF Fertility Center; Chhatrapati Sambhajinagar District; On-site; INR 600,000 - 1,200,000; Full time

Job summary

Progenesis IVF Fertility Center is seeking a marketing professional to own local initiatives across assigned centers in Maharashtra. You will plan campaigns, build partnerships with women’s groups, diagnostic centers and pharmacists, and ensure campaigns meet objective and output targets.

With 3–5 years of healthcare marketing experience and a data-driven mindset, you will monitor footfall trends, optimize lead-to-walk-in conversion, and collaborate with vendors to deliver cost-effective local

Qualifications

• Bachelor’s degree in Marketing or related field.
• 3–5 years of marketing experience, healthcare preferred.
• Ability to make data-driven decisions with strong analytical skills and attention to detail.

Responsibilities

• Plan and execute monthly marketing camps for assigned centers.
• Identify and execute local BTL opportunities and develop local non-doctor partnerships (women’s groups, diagnostic centers, pharmacists, etc).
• Ensure every activation has defined objectives and expected output.
• Maintain execution quality and timeline discipline.
• Monitor and analyze: monthly footfall trends, lead-to-walk-in ratio, camp performance.
• Identify cost-effective local vendors.
• Negotiate rates for printing and local execution.
• Compare local vs HQ rates where applicable.
• Ensure cost transparency.

Skills

Analytical mindset

Strong communication

Team coordination

Education

Bachelor’s degree in Marketing or related field

Job description

Core Responsibilities

1. Local Ownership

• Plan and execute monthly marketing camps for assigned centers
• Identify and execute local BTL opportunities (societies, corporate tie-ups, community events) and Develop local non-doctor partnerships (women’s groups, diagnostic centers, pharmacist etc)
• Ensure every activation has defined objectives and expected output.
• Maintain execution quality and timeline discipline
• Monitor and analyse: Monthly footfall trends, Lead-to-walk-in ratio, Camp performance

2. Vendor Management

• Identify cost-effective local vendors.
• Negotiate rates for printing and local execution
• Compare local vs HQ rates where applicable
• Ensure cost transparency.

Qualifications:

• Bachelor’s degree in Marketing, or related field.
• 3–5 years of marketing experience, healthcare preferred
• Analytical mindset with the ability to make data-driven decisions.
• Strong communication and team coordination skills.
• Ability to handle multiple campaigns and priorities with high attention to detail