BTL Marketing Executive

Pravaayu Healthcare

Mumbai

On-site

INR 335,000 - 614,000

Full time

7 days ago

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Benefits offered by this job

Two-wheeler (conveyance)

Job summary

Pravaayu Healthcare invites a dynamic field marketing professional to drive health camps, partner outreach, and community events in Mumbai.

You will map territories within 35 km of the clinic, coordinate with gyms, diagnostics, and housing societies, and manage data entry for leads and appointments.

The role requires weekend fieldwork, strong negotiation skills, and fluency in Hindi and English; Marathi preferred.

Qualifications

Must have 12 years in offline/field marketing, BTL promotions, or event execution.
Strong coordination, negotiation, and problem-solving skills.
Comfortable with fieldwork, including weekends and flexible timings.
Basic Excel/Google Sheets proficiency; documentation via WhatsApp/Photos.
Fluency in Hindi & English (Marathi preferred).

Responsibilities

Camp & Event Execution: Organize and manage health camps, RWA events, senior citizen group activities, and corporate wellness desks; handle permissions, logistics, and lead capture.
Lead Generation: Meet weekly/monthly lead targets; ensure accurate data entry and seamless handover to tele-calling teams for appointment booking.
Local Partnerships: Build and maintain relationships with gyms, yoga studios, chemists, diagnostics, housing societies, and community leaders to create recurring engagement opportunities.
Pamphlet & BTL Operations: Execute area-wise pamphlet drops, standee/poster placements, and kiosk activations; track performance and ROI.
Territory Mapping: Identify high-potential areas within 35 km of the clinic; create and maintain a structured activity calendar.
Compliance & Brand: Ensure adherence to brand guidelines, patient consent protocols, and medical camp hygiene/SOPs.
Reporting: Submit Daily Activity Reports (DAR) with leads, cost per lead (CPL), photos, and outcomes; participate in weekly reviews with Marketing & Clinic Ops.

Skills

Field marketing

BTL promotions

Event execution

Coordination

Negotiation

Problem-solving

Weekend fieldwork

Excel/Google Sheets

WhatsApp documentation

Hindi & English

Marathi preferred

Job description

Key Responsibilities

Camp & Event Execution: Organize and manage society health camps, RWA events, senior citizen group activities, and corporate wellness desks; handle permissions, logistics, and lead capture.
Lead Generation: Meet weekly/monthly lead targets; ensure accurate data entry and seamless handover to tele-calling teams for appointment booking.
Local Partnerships: Build and maintain relationships with gyms, yoga studios, chemists, diagnostics, housing societies, and community leaders to create recurring engagement opportunities.
Pamphlet & BTL Operations: Execute area-wise pamphlet drops, standee/poster placements, and kiosk activations; track performance and ROI.
Territory Mapping: Identify high-potential areas within 35 km of the clinic; create and maintain a structured activity calendar.
Compliance & Brand: Ensure adherence to brand guidelines, patient consent protocols, and medical camp hygiene/SOPs.
Reporting: Submit Daily Activity Reports (DAR) with leads, cost per lead (CPL), photos, and outcomes; participate in weekly reviews with Marketing & Clinic Ops.

Targets & KPIs