Business Development - ATE & T and M Solutions Experience: 2 to 3 Years

Lubi Electronics; Ahmedabad; Remote; INR 900,000 - 1,500,000; Full time

Benefits offered by this job

Vehicle allowance

Travel allowance

Professional development programs

Performance-based incentives

Job summary

Lubi Electronics in Ahmedabad, Gujarat, seeks an experienced Business Development professional for ATE and T&M solutions. You will drive sales from lead generation to closure, build strong customer relationships, and work with OEMs, labs, and system integrators across sectors such as automotive, electronics, and pharma.

The role emphasizes solution selling, cross-selling, and strategic upselling with traffic to partner with premium ATE vendors and internal teams to deliver complete testing

Qualifications

• Proven track record in solution selling and managing customer relationships.
• Experience with proposal development and CRM systems required.
• Strong communication and presentation skills for technical audiences.

Responsibilities

• Identify, pursue, and acquire new customers for T&M instruments and ATE solutions.
• Manage the complete sales cycle from lead generation to closure.
• Develop and maintain key accounts across automotive, electronics, defence, pharma, and academia.

Skills

Proven solution selling

CRM experience

Communication

Education

B.E./B.Tech Electronics/Instrumentation/Mechatronics

MBA in Marketing/Technology Management (preferred)

Tools

LabVIEW

NI TestBench

Python

Job description

Business Development - ATE & T and M Solutions

• Location: Ahmedabad, Gujarat
• Job ID: RC-BDA-010126
• Share:

About Company:

We are proud to introduce our company and showcase the wide array of solutions we bring to our customers.

Since 1997, Lubi Electronics has been a driving force empowering industries with Next-Generation solutions, helping businesses stay ahead of modern challenges and achieve success.

• Our Automation systems are designed to enhance productivity, streamline processes, and provide smart solutions that drive operational efficiency.
• In the renewable energy space, our Advanced Solar technologies are pushing the boundaries of sustainability, enabling a greener future through Customized EPC solutions.
• Meanwhile, our Reliable Control Panels ensure operational stability, delivering precision and durability for a wide range of applications across industries.

Our legacy and National Footprint

• With 25+ years of experience, we have built a legacy of excellence, continuously adapting to market needs and delivering cutting-edge technologies that optimize production processes.
• True to our tagline, "Automation for a Connected World," we have partnered with 25 Global Brands - ensuring seamless connectivity and smarter operations.
• With headquarter in Ahmedabad, we have PAN India presence in 25 states and 4 UTs. Supported by 10 Branch Offices and Service Centers, we offer unparalleled reach and support across the country.
• Our commitment to Repair and Service Support ensures that we deliver world-class solutions tailored to diverse industries while maintaining global standards.

We are dedicated to helping industries grow and thrive in a rapidly evolving world for a sustainable future.

We are seeking an experienced Business Development - ATE & T & T&M Solutions to lead business growth in Test & Measurement (T&M) instruments and strategically cross-sell Automated Test Equipment (ATE) solutions. The ideal candidate will engage with R&D labs, manufacturing industries, educational institutions, and system integrators, identifying customer needs, delivering value-driven technical solutions, and managing the complete sales lifecycle from lead generation to closure.

Key Responsibilities:

Sales & Business Development:

• Identify, pursue, and acquire new customers for Test & Measurement (T&M) instruments and Automated Test Equipment (ATE) solutions.
• Manage the complete sales cycle from lead generation and qualification to proposal creation, negotiation, and deal closure.
• Develop and maintain key customer accounts across sectors such as automotive, EV, electronics, defence, pharma, and academia.
• Prepare accurate sales forecasts and consistently achieve monthly and quarterly revenue targets.

Solution Selling:

• Understand customer testing requirements and recommend the most suitable T&M products and solutions.
• Collaborate with application engineers to design and deliver complete ATE systems — including hardware, software, and automation components.
• Conduct technical demonstrations, proof-of-concept trials, and deliver detailed techno-commercial presentations to customers.

Cross-Selling & Strategic Upselling:

• Analyze customer purchase patterns and identify opportunities for bundled offerings, add-ons, or ATE system upgrades.
• Promote modular tester platforms and scalable solutions for high-demand applications such as EV battery testing and PCB functional testing.
• Coordinate with leading T&M OEMs such as Hioki, Yokogawa, Keysight, GW Instek, and Rohde & Schwarz for pricing, inventory, and technical support.
• Collaborate with premium ATE partners like Chroma and NI, as well as internal technical teams, to develop customized test solutions.
• Engage with system integrators and channel partners to expand market reach and strengthen sales networks.

Customer Relationship Management:

• Build and maintain strong, long-term relationships with R&D heads, production managers, and procurement teams.
• Coordinate post-sales support activities including calibration services, AMC contracts, and spare part management to ensure high customer satisfaction.

Required Qualifications & Experience:

Education:

• B.E./B.Tech in Electronics, Electrical, Instrumentation, or Mechatronics.
• MBA in Marketing or Technology Management (preferred).

Experience:

• 4-6 years of experience working with OEMs, research laboratories, or system integrators.
• Proven track record in solution selling, proposal development, and customer relationship management.

Technical Skills:

• Hands‑on exposure to LabVIEW, NI TestBench, or Python-based test systems (advantageous).
• Strong understanding of industrial communication protocols, measurement systems, and test automation processes.
• Ability to clearly articulate complex technical solutions to non-technical stakeholders.
• Competitive salary package with performance-based incentives.
• Vehicle allowance or access to a company‑provided vehicle.
• Professional development programs and technical training opportunities.
• Travel allowance for client visits and business‑related travel.
• Opportunity to work with a market leader in the industrial automation sector.

Why Join Us?

• Lead high-impact business development initiatives in the fast-growing Test & Measurement (T&M) and Automated Test Equipment (ATE) solutions market.
• Collaborate with global OEMs and cutting-edge technology partners to deliver innovative solutions.
• Be part of a dynamic, growth-oriented team in a technically challenging and rewarding environment.

About Company

We are proud to introduce our company and showcase the wide array of solutions we bring to our customers.
Since 1997, Lubi Electronics has been a driving force empowering industries with Next-Generation solutions, helping businesses stay ahead of modern challenges and achieve success.

• Our Automation systems are designed to enhance productivity, streamline processes, and provide smart solutions that drive operational efficiency.
• In the renewable energy space, our Advanced Solar technologies are pushing the boundaries of sustainability, enabling a greener future through Customized EPC solutions.
• Meanwhile, our Reliable Control Panels ensure operational stability, delivering precision and durability for a wide range of applications across industries.

Our legacy and National Footprint

• With 25+ years of experience, we have built a legacy of excellence, continuously adapting to market needs and delivering cutting‑edge technologies that optimize production processes.
• True to our tagline, “Automation for a Connected World,” we have partnered with 25 Global Brands – ensuring seamless connectivity and smarter operations.
• With headquarter in Ahmedabad, we have PAN India presence in 25 states and 4 UTs. Supported by 10 Branch Offices and Service Centers, we offer unparalleled reach and support across the country.
• Our commitment to Repair and Service Support ensures that we deliver world‑class solutions tailored to diverse industries while maintaining global standards.