Business Development Associate

FarmKranti RevAH Technologies Pvt. Ltd.; West Bengal; On-site; INR 279,000 - 391,000; Full time

Job summary

FarmKranti Labs Private Limited, creator of Pawsitive, seeks a motivated Business Development Associate to drive user acquisition, partner onboarding, and market development from its Kolkata office. This entry-level role focuses on building relationships, expanding the pet-care ecosystem, and supporting growth through outreach and strategic partnerships.

You will engage with pet-parent communities, onboard veterinarians and service providers, and work with the founding team on growth

Qualifications

• Strong communication, interpersonal, and relationship-management skills.
• Confidence in professional outreach, networking, and follow-up.
• A proactive, organised, and results-oriented approach to work.
• Basic proficiency in Google Workspace, spreadsheets, and digital communication tools.

Responsibilities

• Identify and engage prospective users through targeted outreach, community engagement, and online and offline initiatives.
• Drive platform adoption and encourage meaningful user engagement.
• Build relationships with pet-parent communities, clubs, and relevant local networks.
• Identify, approach, and onboard veterinarians, service providers, and other pet-care professionals.
• Expand and maintain a network of service providers to strengthen the platform’s ecosystem.
• Coordinate onboarding, profile completion, follow-ups, and ongoing engagement.
• Identify and develop partnerships with pet-care businesses, brands, influencers, NGOs, and other stakeholders.
• Support partnership discussions and joint promotional initiatives.
• Explore new business opportunities to strengthen market presence and growth.
• Maintain databases of prospective users, service providers, and partners.
• Track outreach activities and onboarding progress; prepare regular reports.

Skills

Communication

Interpersonal skills

Relationship management

Outreach

Networking

Follow-up

Proactive

Organised

Results-oriented

Tools

Google Workspace

Spreadsheets

Job description

We're Hiring: Business Development Associate (BDA) – Pawsitive

Company: FarmKranti Labs Private Limited

Product: Pawsitive

Location: Kolkata, West Bengal, India

Employment Type: Full-time

Work Mode: On-site

Experience Level: Entry Level

About Pawsitive

Pawsitive is a technology-driven pet discovery and social platform developed by FarmKranti Labs Private Limited. The platform enables pet parents to discover suitable breeding partners and playmates for their pets, connect with other pet parents, and explore opportunities within the broader pet-care ecosystem.

With 4,500+ registered users and 1,000+ monthly active users internationally, Pawsitive is expanding its presence in India, starting with Kolkata.

We are looking for a motivated, organised, and results-oriented Business Development Associate to support our growth through user acquisition, service-provider onboarding, strategic partnerships, and market development.

Key Responsibilities

1. User Acquisition and Community Development

• Identify and engage prospective users through targeted outreach, community engagement, and online and offline initiatives.
• Drive platform adoption and encourage meaningful user engagement.
• Build relationships with pet-parent communities, clubs, and relevant local networks.

2. Service Provider Onboarding

• Identify, approach, and onboard veterinarians, pet groomers, dog walkers, trainers, breeders, and other relevant pet-care service providers.
• Expand and maintain a network of service providers to strengthen the platform’s ecosystem.
• Coordinate onboarding, profile completion, follow-ups, and ongoing engagement.

3. Strategic Partnerships and Business Development

• Identify and develop partnerships with pet-care businesses, brands, influencers, NGOs, and other relevant stakeholders.
• Support partnership discussions, collaboration proposals, and joint promotional initiatives.
• Explore new business opportunities to strengthen market presence and support sustainable growth.

4. Lead Management and Market Research

• Maintain structured databases of prospective users, service providers, and business partners.
• Track outreach activities, lead conversion, onboarding progress, and key performance indicators.
• Conduct market research to identify customer needs, industry trends, and opportunities for expansion.
• Prepare regular activity reports and share actionable insights with the team.

Candidate Requirements

• Strong communication, interpersonal, and relationship-management skills.
• Confidence in professional outreach, networking, and follow-up.
• A proactive, organised, and results-oriented approach to work.
• Basic proficiency in Google Workspace, spreadsheets, and digital communication tools.
• An interest in business development, sales, partnerships, technology startups, or the pet-care industry.
• Willingness to work full-time from our Kolkata office.

Freshers are welcome to apply. Prior experience in business development, sales, marketing, customer acquisition, or partnership management will be an added advantage.

What We Offer

• Hands-on exposure to startup operations and business growth initiatives.
• Opportunities to work closely with the founding team.
• Practical experience in user acquisition, strategic partnerships, and ecosystem development.
• The opportunity to contribute directly to the growth of an emerging technology platform in the pet-care sector.

We welcome individuals who are eager to take initiative, build meaningful relationships, and contribute to the growth of Pawsitive.

Join us in building a more connected pet-care ecosystem.