Business Development Associate

WordBerries LLP; Mumbai; On-site; INR 800,000 - 1,200,000; Full time

Job summary

WordBerries LLP is seeking a hands-on Business Development Associate (Individual Contributor) in Mumbai to own the full sales cycle. You will prospect, pitch, negotiate, and close deals, while maintaining client relationships post-signing to drive renewals and upsells.

The role requires 2–5 years of B2B sales/BD experience, with proficiency in CRM tools and proposal/presentation software, and familiarity with AI tools like Claude.

Qualifications

• 2–5 years B2B sales/BD experience, ideally in content, communications, or media agencies.
• Proven ability to independently close deals and manage a personal pipeline.
• Strong negotiation skills and comfort with client push-back.
• Proficiency with CRM tools and proposal/presentation software and AI tools like Claude.

Responsibilities

• Owns end-to-end business development for an assigned book of accounts and lead segments.
• Execute outreach across assigned segments (corporate, startup, government, international).
• Maintain and update an active pipeline against ICPs.
• Hit monthly/quarterly lead generation and conversion milestones.
• Build and deliver pitch decks and proposals tailored to client needs.
• Lead commercial negotiations on assigned deals and close within timelines.
• Own post-signing relationship management and drive renewals/upsells.
• Prepare clear client briefs for handover to the delivery team and maintain CRM records.
• Report pipeline status and deal progress weekly.

Skills

Independent deal closure

Pipeline management

Negotiation

CRM familiarity

Proposal/presentation software

AI tools (Claude)

Tools

CRM tools

Proposal software

AI tooling (Claude)

Job description

We're Hiring: Business Development Associate (Individual Contributor)

Experience: 2–5 years

About WordBerries

WordBerries is a boutique content and communications agency working with brands and businesses to create meaningful, impactful content. We help clients solve their content and communication needs through strategy, ideas, and execution.

Why This Role Exists

WordBerries needs a hands-on BD professional who owns the full sales cycle — from prospecting through negotiation to signing contracts — for a defined portfolio of accounts. This is an execution-first role: more calls, pitches, follow-ups, and closures.

Role Overview

Owns end-to-end business development for an assigned book of accounts and lead segments. Drives outreach, pitches, negotiates deals, and manages client relationships post-signing to ensure renewals and upsells.

• Execute outreach across assigned segments (corporate, startup, government, international)
• Maintain and update an active pipeline against ICPs
• Hit monthly/quarterly lead generation and conversion milestones

2. Pitching & Proposal Development

• Build and deliver pitch decks and proposals tailored to client needs
• Able to understand client business and needs
• Run discovery calls to understand client requirements
• Customize positioning and pricing within approved frameworks

3. Negotiation & Deal Closure

• Lead commercial negotiations on assigned deals, independently, up to defined deal-size thresholds
• Handle objections, redlines, and back-and-forth to close deals within target timelines
• Escalate only large/complex deals

4. Client Relationship Management & Follow-Up

• Own post-signing relationship management: check-ins, satisfaction tracking, issue resolution
• Drive renewals, upsells, and referrals from existing accounts

5. Handover & Documentation

• Prepare clear client briefs for handover to the content/delivery team
• Keep CRM, contracts, and client records updated and accurate
• Report pipeline status, conversion rates, and deal progress weekly
• Maintain clear documentation with the client for financial records

Skills & Experience RequiredMust-Have

• 2–5 years B2B sales/BD experience, ideally in content, communications, or media agencies
• Proven ability to independently close deals and manage a personal pipeline
• Strong negotiation skills and comfort with client push-back
• Proficiency with CRM tools and proposal/presentation software and AI tools like Claude

Good to Have

• Exposure to government or international sales.
• Understanding of content marketing, brand storytelling or B2B communication.
• Experience using AI tools for prospecting, research or proposal development.

Why Join WordBerries?

• Direct exposure to founders and senior decision-makers.
• Opportunity to work with interesting brands and businesses.
• Ownership of your own clients and business pipeline.
• A hands-on environment where initiative and ideas are valued.
• Opportunity to grow with a boutique content and communications agency.