Business Development & Admissions Manager

Dream Life Education; Coimbatore District; On-site; INR 350,000 - 700,000; Full time

Job summary

Dream Life Educational Services is seeking an experienced Admissions Sales & Operations Manager in Coimbatore to lead admissions sales, telecalling, counselling and office operations. You will own CRM processes, set targets, and drive team performance under CEO guidance.

You will manage a 5–10 member team, coordinate with college partners, and implement SOPs for robust admissions workflows, MIS reporting, and revenue growth.

Qualifications

• Bachelor’s or Master’s degree required.
• 3+ years in sales, admissions, counselling, business development or operations.
• Previous team-handling experience mandatory.
• Experience managing a team of 5–10 members preferred.
• Strong knowledge of sales funnels, lead follow-ups and admission closures.
• Hands-on experience with CRM software, Excel or Google Sheets.
• Strong Tamil and English communication skills.
• Leadership, negotiation, problem-solving and decision-making abilities.
• Ability to work independently and take responsibility for business outcomes.
• Willingness to work full-time from Coimbatore office.

Responsibilities

• Manage the complete student-admission process, from lead allocation to admission confirmation.
• Set daily, weekly and monthly targets for telecallers and closing counsellors.
• Monitor lead-response time, follow-ups, counselling quality and conversion rates.
• Support the team in handling objections and high-value admissions.
• Ensure hot leads are transferred to closing counsellors without delay.
• Track admission documentation, fee payments and confirmation status.
• Develop and execute strategies to achieve monthly and annual admission targets.
• Manage telecallers, admission counsellors and other sales-support staff.
• Conduct daily morning meetings and evening performance reviews.
• Monitor attendance, discipline, productivity and target achievement.
• Identify underperforming employees and coach them.
• Motivate the team and maintain a target-driven environment.
• Coordinate recruitment, onboarding, training and assessments.
• Support management in scaling the admissions team.
• Manage lead allocation and follow-up through LeadSquared or similar CRM.
• Ensure every call, follow-up and lead stage is updated.
• Segment leads by course, location, interest level and readiness.
• Monitor missed follow-ups, inactive leads and overdue tasks.
• Maintain reports on leads, conversions, admissions and revenue.
• Ensure zero leakage of high-potential leads.
• Oversee day-to-day admissions operations.
• Coordinate with college admission teams and management.
• Maintain updated information about colleges, courses, fees, hostels and procedures.
• Ensure the team has the required call scripts, comparison sheets and college information.
• Establish SOPs for admissions, follow-ups, documentation and payment tracking.
• Coordinate with marketing, data, HR/admin and management teams.
• Handle student, parent and college-related escalations professionally.
• Submit daily, weekly and monthly MIS reports to the CEO and management.
• Train telecallers and counsellors on courses, scripts, CRM and objection handling.
• Conduct mock calls, performance assessments and refresher training.
• Review call recordings and provide structured feedback.
• Improve call quality, counselling standards and team conversion ratios.
• Ensure consistent communication and service quality across the team.

Skills

Team leadership

Admissions sales

Counselling

Telecalling-team management

CRM management

Lead funnel management

Target planning

Negotiation

Recruitment training

MIS reporting

Process development

College relationship

Ownership

Education

Bachelor’s or Master’s degree

Tools

CRM software

Excel

Google Sheets

Job description

Admissions Sales & Operations Manager

Company: Dream Life Educational Services

Location: Coimbatore, Tamil Nadu

Work Mode: Full-Time | Work From Office

Reporting To: CEO & Management

Industry: Education | College Admissions | EdTech

Compensation

• Fixed CTC: ₹3.5–₹4.2 LPA
• Performance-Linked Incentives: Up to ₹3 LPA
• Total Earning Potential: ₹7+ LPA
• Final compensation will depend on relevant experience, team-handling capability, previous performance and interview assessment.

About Dream Life Educational Services

Dream Life Educational Services is a Coimbatore-based education consultancy supporting students and parents with college selection, career counselling and admissions across Tamil Nadu and Bengaluru.

As part of our 2027 expansion, we are looking for an experienced and performance-driven Admissions Sales & Operations Manager to lead our admissions, telecalling, counselling and office operations.

Role Overview

The Admissions Sales & Operations Manager will be responsible for managing the company’s day-to-day admissions sales and operational activities.

The selected candidate will work directly with the CEO and management and take ownership of the telecalling team, closing counsellors, CRM processes, lead management, recruitment support, training, performance monitoring and admission-target achievement.

This is a leadership position suitable for a candidate who can independently manage teams, establish processes and drive business growth.

Key Responsibilities Sales and Admissions Management

• Manage the complete student-admission process, from lead allocation to admission confirmation.
• Set daily, weekly and monthly targets for telecallers and closing counsellors.
• Monitor lead-response time, follow-ups, counselling quality and conversion rates.
• Support the team in handling difficult parent objections and high-value admission closures.
• Ensure hot leads are transferred to closing counsellors without delay.
• Track admission documentation, fee payments and confirmation status.
• Develop and execute strategies to achieve monthly and annual admission targets.

Team Management

• Manage telecallers, admission counsellors and other sales-support employees.
• Conduct daily morning meetings and evening performance reviews.
• Monitor employee attendance, discipline, productivity and target achievement.
• Identify underperforming employees and implement coaching and improvement plans.
• Motivate the team and maintain a professional, target-oriented work environment.
• Coordinate employee recruitment, onboarding, training and assessments.
• Support management in building and scaling the admissions team.

CRM and Lead Management

• Manage lead allocation and follow-up processes through LeadSquared or a similar CRM.
• Ensure every call, follow-up and lead stage is updated accurately.
• Segregate leads based on course, location, interest level and admission readiness.
• Monitor missed follow-ups, inactive leads and overdue tasks.
• Maintain accurate reports on leads, conversions, admissions and revenue.
• Ensure zero leakage of high-potential leads.

Operations Management

• Oversee day-to-day office and admissions operations.
• Coordinate with college admission teams and management representatives.
• Maintain updated information about colleges, courses, fees, hostels and admission procedures.
• Ensure the team has the required call scripts, comparison sheets and college information.
• Establish SOPs for admissions, follow-ups, documentation and payment tracking.
• Coordinate with marketing, data, HR/admin and management teams.
• Handle student, parent and college-related escalations professionally.
• Submit daily, weekly and monthly MIS reports to the CEO and management.

Training and Quality Control

• Train telecallers and counsellors on courses, colleges, scripts, CRM and objection handling.
• Conduct mock calls, performance assessments and refresher training.
• Review call recordings and provide structured feedback.
• Improve call quality, counselling standards and team conversion ratios.
• Ensure consistent communication and service quality across the team.

Required Qualifications

• Any Bachelor’s or Master’s degree.
• Minimum 3+ years of experience in sales, admissions, counselling, business development or operations.
• Previous team-handling experience is mandatory.
• Experience managing a team of 5–10 members is preferred.
• Strong knowledge of sales funnels, lead follow-ups and admission closures.
• Hands-on experience with CRM software, Excel or Google Sheets.
• Strong Tamil and English communication skills.
• Good leadership, negotiation, problem-solving and decision-making abilities.
• Ability to work independently and take responsibility for business outcomes.
• Must be comfortable working in a target-driven environment.
• Must be willing to work full-time from our Coimbatore office.

Preferred Industry Background

First preference will be given to candidates with experience in:

• EdTech companies
• College admission consultancies
• Education counselling organisations
• Coaching or training institutes
• University or college admissions departments
• Overseas education consultancies
• Target-driven inside-sales organisations

Key Skills

• Team leadership and people management
• Admissions sales and counselling
• Telecalling-team management
• CRM and lead-funnel management
• Target planning and performance monitoring
• Parent objection handling
• Admission closing and negotiation
• Recruitment and employee training
• MIS reporting and data analysis
• Process development and operations management
• College relationship management
• Strong ownership and accountability

Performance Areas

The selected candidate will be evaluated based on:

• Team productivity and discipline
• CRM accuracy and process compliance
• Lead follow-up completion
• Call quality and counselling standards
• Lead-to-admission conversion
• Monthly and annual admission targets
• Employee training and retention
• Reporting accuracy and operational efficiency
• Overall business growth

Candidate Preference

• Immediate joiners or candidates with a short notice period will be preferred.
• Candidates residing in Coimbatore or willing to relocate can apply.
• Applicants must have genuine team-management experience and a strong performance record.

Dream Life Educational Services

• Your Career, Our Mission.