Business Development & Admissions Manager

Dream Life Education; Coimbatore District; On-site; INR 270,000 - 330,000; Full time

Job summary

Dream Life Educational Services is seeking an experienced Admissions Sales & Operations Manager to lead admissions, telecalling, counselling and office operations from our Coimbatore office.

You will own the telecalling team, manage closing counsellors, CRM processes, lead management and MIS reporting, while driving monthly admission targets and business growth. Prior experience in education admissions and team leadership is required.

Qualifications

• Bachelor’s or Master’s degree required.
• Minimum 3+ years of experience in sales, admissions, counselling, business development or operations.
• Previous team-management experience mandatory.
• Experience leading a team of 5–10 members preferred.
• Strong knowledge of sales funnels, lead follow-ups and admission closures.
• Hands-on experience with CRM software, Excel or Google Sheets.

Responsibilities

• Manage the complete student-admission process from lead allocation to admission confirmation.
• Set daily, weekly and monthly targets for telecallers and closing counsellors.
• Monitor lead-response time, follow-ups, counselling quality and conversion rates.
• Support the team in handling objections and high-value admissions.
• Maintain and track MIS reports and revenue related to admissions.

Skills

Sales

Counselling

Team leadership

CRM systems

Communication - Tamil & English

Education

Bachelor’s or Master’s degree

Tools

CRM software (LeadSquared)

Job description

Industry: Education | College Admissions | EdTech

Compensation

• Performance-Linked Incentives: Up to ₹3 LPA


• Final compensation will depend on relevant experience, team-handling capability, previous performance and interview assessment.

About Dream Life Educational Services

Dream Life Educational Services is a Coimbatore-based education consultancy supporting students and parents with college selection, career counselling and admissions across Tamil Nadu and Bengaluru.

As part of our 2027 expansion, we are looking for an experienced and performance-driven Admissions Sales & Operations Manager to lead our admissions, telecalling, counselling and office operations.

Role Overview

The Admissions Sales & Operations Manager will be responsible for managing the company’s day-to-day admissions sales and operational activities.

The selected candidate will work directly with the CEO and management and take ownership of the telecalling team, closing counsellors, CRM processes, lead management, recruitment support, training, performance monitoring and admission-target achievement.

This is a leadership position suitable for a candidate who can independently manage teams, establish processes and drive business growth.

Key ResponsibilitiesSales and Admissions Management

• Manage the complete student-admission process, from lead allocation to admission confirmation.


• Set daily, weekly and monthly targets for telecallers and closing counsellors.


• Monitor lead-response time, follow-ups, counselling quality and conversion rates.


• Support the team in handling difficult parent objections and high-value admission closures.


• Ensure hot leads are transferred to closing counsellors without delay.


• Track admission documentation, fee payments and confirmation status.


• Develop and execute strategies to achieve monthly and annual admission targets.

Team Management

• Manage telecallers, admission counsellors and other sales-support employees.


• Conduct daily morning meetings and evening performance reviews.


• Monitor employee attendance, discipline, productivity and target achievement.


• Identify underperforming employees and implement coaching and improvement plans.


• Motivate the team and maintain a professional, target-oriented work environment.


• Coordinate employee recruitment, onboarding, training and assessments.


• Support management in building and scaling the admissions team.

CRM and Lead Management

• Manage lead allocation and follow-up processes through LeadSquared or a similar CRM.


• Ensure every call, follow-up and lead stage is updated accurately.


• Segregate leads based on course, location, interest level and admission readiness.


• Monitor missed follow-ups, inactive leads and overdue tasks.


• Maintain accurate reports on leads, conversions, admissions and revenue.


• Ensure zero leakage of high-potential leads.

Operations Management

• Oversee day-to-day office and admissions operations.


• Coordinate with college admission teams and management representatives.


• Maintain updated information about colleges, courses, fees, hostels and admission procedures.


• Ensure the team has the required call scripts, comparison sheets and college information.


• Establish SOPs for admissions, follow-ups, documentation and payment tracking.


• Coordinate with marketing, data, HR/admin and management teams.


• Handle student, parent and college-related escalations professionally.


• Submit daily, weekly and monthly MIS reports to the CEO and management.

Training and Quality Control

• Train telecallers and counsellors on courses, colleges, scripts, CRM and objection handling.


• Conduct mock calls, performance assessments and refresher training.


• Review call recordings and provide structured feedback.


• Improve call quality, counselling standards and team conversion ratios.


• Ensure consistent communication and service quality across the team.

Required Qualifications

• Any Bachelor’s or Master’s degree.


• Minimum 3+ years of experience in sales, admissions, counselling, business development or operations.


• Previous team-handling experience is mandatory.


• Experience managing a team of 5–10 members is preferred.


• Strong knowledge of sales funnels, lead follow-ups and admission closures.


• Hands-on experience with CRM software, Excel or Google Sheets.


• Strong Tamil and English communication skills.


• Good leadership, negotiation, problem-solving and decision-making abilities.


• Ability to work independently and take responsibility for business outcomes.


• Must be comfortable working in a target-driven environment.


• Must be willing to work full-time from our Coimbatore office.

Preferred Industry Background

First preference will be given to candidates with experience in:

• College admission consultancies


• Education counselling organisations


• Coaching or training institutes


• University or college admissions departments


• Target-driven inside-sales organisations

Key Skills

• Team leadership and people management


• Admissions sales and counselling


• Telecalling-team management


• CRM and lead-funnel management


• Target planning and performance monitoring


• Admission closing and negotiation


• Recruitment and employee training


• MIS reporting and data analysis


• Process development and operations management


• College relationship management


• Strong ownership and accountability

Performance Areas

The selected candidate will be evaluated based on:

• Team productivity and discipline


• CRM accuracy and process compliance


• Lead follow-up completion


• Call quality and counselling standards


• Lead-to-admission conversion


• Monthly and annual admission targets


• Employee training and retention


• Reporting accuracy and operational efficiency


• Overall business growth

Candidate Preference

• Immediate joiners or candidates with a short notice period will be preferred.


• Candidates residing in Coimbatore or willing to relocate can apply.


• Applicants must have genuine team-management experience and a strong performance record.