Business Consultant (CSM)

Verticurl; Coimbatore District; Hybrid; INR 1,200,000 - 2,400,000; Full time

Job summary

Verticurl is seeking a Business Consultant (CSM) to join our Client Servicing team in India. This hybrid role blends account coordination with hands-on consulting support across B2B and B2C marketing engagements.

You will contribute to proposals, pre-sales activity, and delivery on existing client accounts, acting as a subject matter resource while coordinating with cross-functional teams to drive client success and measurable outcomes.

Qualifications

• Bachelor's or Master's degree in Marketing, Business, or a related field.
• 5+ years of relevant experience in marketing/consulting.
• Exposure to data-driven marketing in an agency or client-side role of similar scope.

Responsibilities

• Client Servicing and Account Management: manage day-to-day client engagements across B2B/B2C sectors and coordinate with stakeholders.
• Pre-Sales and Proposal Support: assist in proposals, collect briefs, and translate into structured inputs.
• Consulting and Advisory: provide subject matter expertise on MarTech, CRM, CDP, and marketing automation; identify KPIs and improvement areas.

Skills

CRM familiarity

Marketing analytics

Proposal writing

Client communication

Education

Bachelor's/Master's in Marketing or Business

Tools

CRM platforms

CDP

Marketing automation

Web analytics tools

BI reporting tools

Job description

Verticurl is looking to hire a Business Consultant (CSM) to join our Client Servicing team in India. This is a hybrid role, combining account management responsibilities with hands‑on consulting support. The individual will act as a subject matter resource on B2B and B2C marketing engagements, supporting proposals, pre‑sales activity, and delivery on existing client accounts.

This role suits a smart, hands‑on professional who is comfortable moving between strategic client conversations and detailed proposal or delivery work, without requiring a large supporting team.

Key Responsibilities

Client Servicing and Account Management

• Support day-to-day account management for a portfolio of client engagements across B2B and B2C sectors.
• Act as a point of coordination between clients, internal delivery teams, and Verticurl leadership.
• Track project status, timelines, and deliverables to ensure client satisfaction and quality standards are met.
• Support in preparing monthly and quarterly business reviews, sharing marketing insight and platform performance.
• Build strong working relationships with client stakeholders, partners, and internal cross‑functional teams (Ogilvy, VML, GroupM, and other WPP entities).

Pre‑Sales and Proposal Support

• Support pitch presentations and proposal preparation, particularly on non‑technical and commercial narrative sections.
• Collect client briefs and requirements for new opportunities and translate these into structured proposal inputs.
• Assist in structuring customer journeys, campaign strategies, and engagement plans as part of solutioning.
• Coordinate with subject matter experts (Technology, Creative, Data) to consolidate proposal content into client‑ready output.
• Support contract and Statement of Work coordination as required.

Consulting and Advisory

• Serve as a subject matter resource on B2B and B2C marketing best practices, including CRM, CDP, and marketing automation fundamentals.
• Help identify relevant marketing KPIs for clients and highlight areas of improvement.
• Support the development of client success plans outlining critical success factors and recommendations.
• Stay current on MarTech, CX, and AI trends relevant to client industries.

Candidate Profile

Qualifications

• Bachelor's or Master's degree in Marketing, Business, or a related field.
• 5+ years of relevant experience.
• Prior exposure to data‑driven marketing in an agency environment or client‑side role of similar scope.

Area and Requirement

Industry Exposure - MarTech / AdTech space, with B2B and B2C engagement experience

Platform Familiarity - Exposure to CRM, CDP, marketing automation, commerce, or web analytics tools

Reporting - Strong Excel and BI reporting skills

Working Style - Comfortable working independently and as part of a multi‑cultural, multi‑agency team

Mindset Proactive, resourceful, detail‑oriented, and comfortable with a high volume of concurrent work

Analytical Ability - Able to structure processes, identify gaps, and propose practical solutions

Orientation - Results‑oriented, deadline‑driven, and growth‑minded

• Hands‑on and execution‑focused, not purely strategic or purely administrative.
• Able to independently draft proposal content and account update documentation with minimal supervision.
• Comfortable operating in a hybrid role that blends account coordination with light consulting deliverables.
• Growth mindset, with interest in developing into a broader consulting or client leadership role over time.