CRM Strategist

Uplers; Pune District; Remote; INR 600,000 - 900,000; Full time

Job summary

A leading digital agency in Pune is seeking a Subject Matter Expert (SME) / CRM Strategist to leverage expertise in CRM and Marketing Automation. The role demands 4+ years of experience and offers a mid-senior level position, fostering client success through strategic initiatives. This is a full-time remote opportunity, perfect for those equipped with strong analytical and leadership skills.

Qualifications

• 4+ years of experience in CRM/Marketing Automation.
• Proven expertise in CRM and Marketing Automation platforms.
• Strong strategic thinking skills.

Responsibilities

• Leverage platform-specific expertise to drive client success.
• Design and implement channel-specific CRM strategies.
• Develop long-term strategies to ensure client satisfaction.

Skills

CRM / Marketing Automation expertise

Strategic thinking

Leadership

Data-driven decision making

Exceptional communication

Education

MBA or similar Master’s Degree in Marketing

Tools

Salesforce

HubSpot

Klaviyo

Job description

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Uplers is one of the largest, globally recognized agencies in the industry, empowering businesses to build a better digital ecosystem. By leading clients from innovation to execution, Uplers is serving with top‑notch quality services using its offshore remote model, fixed price model as well as digital assets. Remote by Choice

Mavlers is a sub‑brand of Uplers, it is a full service digital marketing and technology partner. Mavlers is a reservoir of marketing mavericks. Our core is inspired by clients' appetite for ingenious ideas and ginormous goals. We help clients with strategic and cutting‑edge technology. Mavlers stands out as a beacon of innovation, creativity, and client‑centricity.

Experience: 4.00 + years

Shift: 4 PM- 1 AM

Opportunity Type: Remote

Placement Type: Full time Permanent Position

Job Description

We are seeking a dynamic and experienced Subject Matter Expert (SME) / CRM Strategist in CRM and Marketing Automation to join our team. This role is pivotal in leveraging platform‑specific expertise to drive client success, operational excellence, and sustained revenue growth. As a Platform and Domain Champion (expert / champion in one of the following Marketing Automation Platforms – SFMC / Braze / Klaviyo / Iterable / HubSpot / Sailthru), you will lead strategic initiatives to optimize CRM and marketing automation efforts for individual clients, delivering excellent ROI and performance for marketing channels.

Platform/Domain Expertise

• Serve as the go‑to authority for CRM and marketing automation platforms, continuously staying informed about the latest industry trends, platform updates, and best practices.
• Provide expert advice to internal teams (Campaign Managers / Executives) and clients, ensuring that the platform’s potential is fully realized to meet business goals and KPIs.

Channel‑Specific Strategy Development

• Design and implement channel‑specific CRM and marketing automation strategies that align with business goals, drive customer engagement, and boost ROI.
• Identify growth opportunities within CRM and marketing automation platforms to increase client engagement, lead generation, and revenue streams for the end client.
• Leverage data analytics to assess campaign performance and continuously refine strategies to maximize client outcomes.

Revenue Retention & Client Success

• Develop long‑term strategies to ensure client satisfaction and foster loyalty, resulting in high retention rates and consistent revenue streams.
• Proactively engage with clients, addressing their challenges and offering customized solutions that meet evolving business requirements.
• Partner with client success teams to deliver value‑driven outcomes that meet or exceed client expectations, promoting cross‑functional collaboration.

Operational Efficiency & Process Optimization

• Work closely with Campaign Managers / Executives to deliver multi‑channel campaigns for clients within the SLAs with error‑free execution.
• Work closely with other SMEs and Campaign Managers to collaborate on digital strategies to deliver better ROI across multiple channels.
• Ensure that initiatives are delivered on time and within scope, meeting both client and business objectives.

Skills Required / Educational Qualifications

• 4+ years of experience in CRM / Marketing Automation.
• Should possess MBA or similar Master’s Degree in Marketing.
• Proven expertise in CRM and Marketing Automation platforms (e.g., Salesforce, HubSpot, Marketo, Klaviyo or similar).
• Strong strategic thinking skills with the ability to translate business objectives into actionable CRM and marketing automation strategies.
• Experience in data‑driven decision‑making, with proficiency in analytics tools to assess campaign performance and ROI.
• Strong leadership skills with experience managing and developing high‑performing teams.
• Exceptional communication and presentation skills, capable of influencing internal stakeholders and clients.

Seniority level

• Mid‑Senior level

Employment type

• Full‑time

Job function

• Marketing, Strategy/Planning, and Advertising

Industries

• Marketing Services
• Technology
• Information and Media
• Information Services

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