Vice President (Digital Marketing IN) Work From Office

MYCPE ONE; Ahmedabad District; On-site; INR 4,500,000 - 8,000,000; Full time

Job summary

MYCPE ONE is seeking a Vice President of Digital Marketing (IN) to lead our Ahmedabad-based digital marketing practice from the office. The role combines strategic direction, team leadership, and client delivery, with a strong emphasis on building AI-powered workflows and automation to boost productivity and campaign performance.

The selected candidate will shape marketing strategies, manage budgets, and drive growth across paid, SEO, content, and CRM initiatives while scaling AI capabilities

Qualifications

• 7+ years of digital marketing leadership experience.
• Proven ability to lead multi-channel campaigns and budgets.
• Hands-on experience implementing AI tools in marketing with measurable outcomes.
• Strong client management and strategic decision-making skills.
• Experience building AI-powered workflows and automation.

Responsibilities

• Develop and execute digital marketing strategies aligned with agency and client objectives.
• Oversee multi-channel marketing initiatives across paid advertising, SEO, website development, lead generation, and support.
• Define budgets, KPIs, and performance targets.
• Drive improvements in lead quality, conversion rates, CAC, and ROI.
• Lead AI integration and marketing automation initiatives.
• Build, mentor, and manage high-performing digital marketing and cross-functional teams.
• Ensure timely delivery, quality control, and client satisfaction.

Skills

Leadership

Digital marketing

Performance marketing

Client management

AI in marketing

Cross-functional leadership

Tools

GoHighLevel

Claude AI

Lovable AI

Job description

Vice President (Digital Marketing IN) Work From Office

MYCPE ONE is a solutions provider serving CPA and accounting firms across the United States, Canada, and the United Kingdom. Our services include Continuing Education, Offshore Staffing, Local Talent Hiring, M&A Advisory, and Digital Marketing solutions.

Through our digital marketing agency business, we help CPA and accounting firms strengthen their online presence, generate qualified leads, improve conversions, and achieve sustainable business growth. Our services span paid advertising, SEO, business development, customer support, and website development.

( https://my-cpe.com/about )
Location: Ahmedabad, Gujarat (Work from Office)
Work Location: Maradia Plaza, C.G. Road
Working Days: Monday to Friday
Working Hours: 3:00 PM - 12:00 AM

Role Overview

We are looking for an experienced and strategic VP - Digital Marketing to lead our digital marketing agency business. The ideal candidate will be responsible for developing marketing strategies, managing teams, overseeing client delivery, driving business growth, and ensuring strong operational performance.

A key priority for this role will be to build and scale the agency's AI capabilities by identifying practical use cases, implementing AI-powered tools and automation, and integrating them into everyday marketing workflows to improve productivity, service quality, and campaign performance.

The candidate should bring a strong combination of digital marketing expertise, leadership experience, client management skills, and hands-on knowledge of AI-driven marketing solutions.

Key Responsibilities

• Develop and execute digital marketing strategies aligned with agency and client business objectives.
• Oversee multi-channel marketing initiatives across paid advertising, SEO, website development, lead generation, and customer support.
• Define budgets, campaign priorities, KPIs, and performance targets.
• Drive improvements in lead quality, conversion rates, customer acquisition costs, and return on marketing investment.
• Analyse campaign performance and identify opportunities for continuous improvement.

AI Integration & Marketing Automation

• Identify and implement practical AI applications across marketing and agency operations.
• Develop AI-assisted workflows for market research, content creation, creative testing, lead qualification, reporting, and customer support.
• Evaluate AI tools and automation platforms, integrate them with existing systems, and measure their business impact.
• Build reusable AI workflows, prompt libraries, and standard operating procedures.
• Establish guidelines for human review, content accuracy, brand consistency, and client data protection.
• Train and enable teams to effectively use AI tools in their daily work.
• Build, lead, mentor, and manage high-performing digital marketing and cross-functional teams.
• Set clear responsibilities, performance expectations, and accountability standards.
• Ensure timely delivery, quality control, and achievement of team and business objectives.
• Identify skill gaps and develop training initiatives to strengthen team capabilities.
• Drive adoption of new technologies, tools, and improved ways of working.

Client Relationship & Business Growth

• Lead strategic relationships with key clients and understand their marketing and business requirements.
• Work closely with business leadership on client pitches, proposals, service offerings, and pricing strategies.
• Identify opportunities for account growth, service expansion, and improved client retention.
• Ensure marketing strategies are aligned with clients' sales objectives and business outcomes.
• Maintain strong client communication and ensure a high standard of service delivery.

Operations & Process Excellence

• Establish performance dashboards, reporting mechanisms, and quality assurance processes.
• Improve operational efficiency, resource utilisation, and account profitability.
• Standardise workflows and processes to ensure consistent service delivery across client accounts.
• Monitor project timelines, campaign outcomes, and overall delivery performance.
• Identify operational challenges and implement solutions to improve execution.

Must-Have Qualifications & Experience

• 7+ years of experience in digital marketing, including leadership responsibilities.
• Proven experience managing digital marketing teams, budgets, and multi-channel campaigns.
• Strong track record in performance marketing, lead generation, and conversion optimisation.
• Hands-on experience implementing AI tools and automation in marketing workflows, with measurable business outcomes.
• Ability to evaluate AI-generated content and outputs for accuracy, relevance, and brand consistency.
• Experience managing multiple client accounts and leading cross-functional teams.
• Strong understanding of how marketing activities contribute to lead generation, sales conversion, and revenue growth.
• Excellent communication, stakeholder management, and commercial decision-making skills.

Good-to-Have Skills

• Experience working in a digital marketing agency, startup, or fast-growing business.
• Exposure to the accounting, CPA, financial services, or professional services industry.
• Experience building AI-powered workflows, prompt libraries, and automated processes.
• Familiarity with tools such as GoHighLevel (GHL), Claude, Lovable, and other AI or marketing automation platforms.
• Knowledge of CRM systems, lead nurturing, marketing automation, and AI-assisted analytics.
• Strong creative thinking across campaign concepts, content strategy, messaging, and brand positioning.
• Understanding of website user experience, landing page optimisation, and customer support operations.
• Experience leading teams through technology adoption and process transformation.

In Partnership with MYCPE ONE, is building its global team in India.

We are building an offshore team that mirrors 's culture, standards, and commitment to excellence.