Senior Product Analyst

Eloelo; Bengaluru; On-site; INR 900,000 - 1,500,000; Full time

Job summary

Eloelo is seeking a data-driven Product Analyst to join its fast-growing team. You will collaborate with product managers, engineers, designers, and marketing to analyze user behavior, measure product performance, and identify opportunities across our entertainment platforms, including Story TV and Master.

You'll build dashboards, track metrics (DAU, MAU, retention, churn), run experiments, and translate findings into actionable recommendations for stakeholders.

Qualifications

• Bachelor's degree in a relevant field.
• 4–8 years of experience in a tech or entertainment environment.
• Proficiency in SQL and data analysis tools (Python, R, Excel).
• Experience with BI tools like Looker, Tableau, Power BI.
• Strong understanding of statistical analysis and A/B testing.
• Excellent communication skills with non-technical stakeholders.
• Passion for entertainment, media, or digital content platforms.

Responsibilities

• Analyze user data to provide insights on content consumption, feature usage, and engagement.
• Define and report on key product metrics such as DAU, MAU, retention, churn, and conversion.
• Conduct A/B testing and experiments to guide product decisions.
• Collaborate with cross-functional teams to identify opportunities for optimization.
• Build dashboards and reports using BI tools to improve data visibility.
• Translate complex data into actionable recommendations for stakeholders.
• Support market research and competitive analysis to inform product strategy.
• Monitor industry trends and audience behavior to anticipate shifts.

Skills

SQL

Python

R

Excel

Looker

Tableau

Power BI

statistical analysis

A/B testing

communication

Education

Bachelor's degree in Business, Economics, Statistics, Computer Science, or a related field

Tools

Mixpanel

Amplitude

Google Analytics

JIRA

Confluence

Job description

Eloelo Group is one of India's fastest-growing consumer technology companies, building category-defining products at the intersection of content, technology, and culture. The Group's flagship products — Story TV in micro-drama and Master in micro-learning — have together placed two Eloelo apps in India's Top 10, reaching over 100 million Indians who consume short-form vertical content every day.

Story TV is India's leading micro-drama platform, with 10M+ users and 500+ original titles produced in partnership with studios like Balaji Telefilms and Applause Entertainment. Master is India's #1 micro-learning app, scaling to 5M+ users in 50 days with 1,000+ bite-sized courses across AI, finance, English, and life skills.

We are seeking a data-driven and detail-oriented Product Analyst to join our team and help shape the future of entertainment experiences. In this role, you'll collaborate with product managers, engineers, designers, and marketing teams to analyse user behaviour, measure product performance, and identify opportunities for innovation and growth across our entertainment platforms (streaming, events, or digital content).

Key Responsibilities:

Analyse user data to provide insights on content consumption patterns, feature usage, and user engagement.

Define, track, and report on key product metrics (e.g., DAU, MAU, retention, churn, conversion).

Conduct A/B testing and experimentation to inform product decisions and evaluate feature performance.

Work closely with cross-functional teams to identify opportunities for product optimisation and enhanced user experiences.

Build dashboards and reports using BI tools to support data visibility across teams.

Translate complex data into clear and actionable recommendations for stakeholders.

Assist in market research and competitive analysis to inform product strategy.

Monitor industry trends and audience behaviour to anticipate shifts and guide product development.

Qualifications:

Bachelor’s degree in Business, Economics, Statistics, Computer Science, or a related field.

4–8 years of experience as a Product Analyst, Data Analyst, or similar role in a tech or entertainment environment.

Proficiency in SQL and experience with data analysis tools (e.g., Python, R, Excel).

Experience with BI tools like Looker, Tableau, Power BI, or similar.

Strong understanding of statistical analysis and A/B testing methodologies.

Excellent communication skills, with the ability to explain complex concepts to non-technical stakeholders.

Passion for entertainment, media, or digital content platforms.

Preferred Qualifications:

Experience working with digital entertainment products such as streaming platforms, games, or event-based services.

Familiarity with user behaviour analytics tools like Mixpanel, Amplitude, or Google Analytics.

Knowledge of agile product development cycles and collaboration tools like JIRA and Confluence.