BTL Marketing Specialist

Zonac Knitting Machines; Greater Noida; On-site; INR 300,000 - 540,000; Full time

Job summary

Zonac Knitting Machines is seeking a dynamic Field Marketing professional to own and execute end-to-end BTL campaigns, activations, and experiential events across campuses, corporate spaces, and retail venues. You will design and drive consumer experiences that convert first-time users into loyal fans.

You will coordinate ground activities, samples, and events, ensuring flawless delivery, on-time execution, and budget adherence while collaborating with Sales, Design, and Operations teams.

Qualifications

• 0–4 years of experience in Field Marketing, BTL Marketing, Brand Activations, Experiential Marketing, or Sales Promotions.
• Experience in FMCG, Consumer Goods, Food & Beverage, Retail, Lifestyle, Hospitality, or D2C brands preferred.

Responsibilities

• Plan and execute BTL Marketing campaigns, Field Marketing initiatives, Brand Activations, and Experiential Marketing campaigns that drive awareness, product launches and trials.
• Lead end-to-end execution of product sampling drives, pop-ups, kiosks, roadshows, retail activations, college campaigns, and promotional events.
• Create memorable consumer experiences that turn first-time users into loyal fans.
• Ensure every activation is delivered on time, within budget, and with flawless execution.
• Represent the brand across campuses, corporate parks, cafes, gyms, retail stores, events, and community spaces.
• Coordinate with vendors and teams to recruit and manage Brand Ambassadors and promoter teams.
• Track performance metrics and present post-activation insights to refine future campaigns.

Skills

Field Marketing

Brand Activations

Experiential Marketing

Trade Marketing

Consumer Marketing

Event Marketing

Retail Marketing

Sales Promotions

Job description

What You\'ll Own

You\'ll own campaigns from idea execution impact.

Campaign Planning & Brand Activations and Create Experiences People Talk About

• Plan and execute BTL Marketing campaigns, Field Marketing initiatives, Brand Activations, and Experiential Marketing campaigns that drive awareness, product launches and trials, and brand love.
• Lead end-to-end execution of product sampling drives, pop-ups, kiosks, roadshows, retail activations, college campaigns, and promotional events.
• Create memorable consumer experiences that turn first-time users into loyal fans.
• Ensure every campaign is delivered on time, within budget, and with flawless execution.
• Turn everyday spaces into unforgettable brand experiences.
• Build excitement that gets people talking, sharing, and coming back.

Own the Ground Game and Take the Brand Everywhere

Represent our brand across Be the face of our brand across:

• Colleges & Universities, Corporate Parks, Cafes & Co-working Spaces, Gyms & Fitness Studio, Retail Stores & Modern Trade, Concerts & Music Festivals Sporting Events, Food Festivals, Exhibitions & Community Events

Be the official face and voice of the brand wherever consumers discover us.

Consumer Engagement & Community Building

• Create authentic conversations through product sampling, demos, and on-ground experiences.
• Build meaningful relationships with consumers, students, corporate communities, retailers, cafes, gyms, and event partners.
• Drive consumer engagement, product education, and brand advocacy.
• Collect real-time consumer insights and feedback that shape future marketing campaigns and product innovations.
• Stay plugged into trends, conversations, and cultural moments that keep our brand relevant.

Partnerships & Vendor Management

• Build strategic partnerships with colleges, corporates, event organizers, cafes, gyms, retail partners, RWAs, and community groups.
• Identify new opportunities for grassroots marketing and local brand collaborations.
• Coordinate with vendors, agencies, fabricators, logistics partners, and promoter agencies.
• Recruit, train, and manage Brand Ambassadors and promoter teams.

Campaign Execution & Operations

• Own end-to-end campaign execution from planning and logistics to permissions, branding, merchandising, inventory, staffing, and reporting.
• Ensure every activation delivers a premium consumer experience.
• Collaborate with Marketing, Sales, Design, Operations, and Supply Chain teams to execute integrated campaigns.

Performance, Analytics & ROI

• Track campaign performance through:
• Product Trials, Footfall, Consumer Engagement, Leads & Conversions, Sales Impact, Sampling Numbers, Brand Awareness, Return on Investment (ROI)
• Analyse consumer behaviour and campaign effectiveness to optimize future activations.
• Present actionable post-campaign reports and recommendations.

Spot Trends Before Everyone Else

• Stay plugged into Gen Z culture, social trends, and consumer behaviour.
• Bring fresh activation ideas that make our brand impossible to ignore.
• Share consumer insights that influence future products and marketing campaigns.

Make Every Activation Flawless

• Coordinate logistics, permissions, inventory, branding materials, vendors, and promoters.
• Recruit and manage Brand Ambassadors and promoter teams.
• Ensure every campaign is executed seamlessly from planning to wrap-up.

What We\'re Looking For

• 0-4 years of experience in Field Marketing, BTL Marketing, Brand Activations, Experiential Marketing, Trade Marketing, Consumer Marketing, Event Marketing, Retail Marketing, or Sales Promotions.
• Experience in FMCG, Consumer Goods, Food & Beverage, Retail, Lifestyle, Hospitality, or D2C brands is preferred.

Why Join Us?

To Gain exposure across Brand Marketing, BTL, Trade Marketing, Partnerships, Consumer Insights, Sales, and Experiential Marketing.

We\'re not looking for someone to "do marketing."

We\'re looking for someone who wants to create movements, build communities, own campaigns, and make a real impact.

If you love seeing your ideas, come alive in the real world and want to build a brand that people, genuinely remember you\'ll fit right in.

Ready to build hype, create unforgettable experiences, and leave your mark? Let's do it.

Come build the brand everyone will be talking about.