Brand Services Manager - BTL

Tangent Ideas & Technologies; New Delhi; On-site; INR 900,000 - 1,500,000; Full time

Job summary

Tangent Ideas & Technologies in Delhi seeks an experienced CRM leader to strategize and oversee BTL marketing events and activations. You will manage end-to-end operations, client relationships and growth while ensuring high-quality deliverables aligned with brand objectives.

Ideal candidates have 3+ years in BTL events, strong skills in budgeting, analytics, negotiation and team leadership to drive campaigns and achieve revenue targets.

Qualifications

• 3+ years of proven experience in BTL events and activations.
• Strong understanding of brand activations and experiential campaigns.
• Excellent communication, negotiation and presentation skills.
• Able to manage multiple projects and meet deadlines.
• Proficient in budgeting, financial planning and analytics.

Responsibilities

• Develop and execute strategies for BTL campaigns to meet client objectives.
• Identify opportunities and expand the client portfolio by pitching and closing deals.
• Coordinate events, activations, exhibitions and campaigns end-to-end.
• Lead, mentor and motivate a team of professionals across functions.
• Monitor KPIs and ROI, ensuring cost-effective campaign delivery.
• Maintain strong client relationships and provide strategic guidance.

Skills

BTL events

Brand activations

Experiential marketing

Communication skills

Negotiation

Budgeting & analytics

Client management

Education

Bachelor's/Master’s in Marketing/Business Admin

Job description

Job Summary

We are seeking a dynamic and experienced CRM to lead, strategize, and oversee the execution of BTL (Below the Line) marketing events and activations. The ideal candidate will be responsible for managing end-to-end operations, client relationships, and business growth while ensuring high-quality deliverables that align with the brands objectives.

Key Responsibilities

Strategic Leadership

• Develop and execute innovative strategies for BTL campaigns to meet client objectives.
• Identify new business opportunities and expand the client portfolio by pitching and closing deals.
• Align event strategies with overall business goals and client branding requirements.

Client Management

• Build and maintain strong relationships with existing and potential clients.
• Act as the main point of contact for clients, ensuring their requirements are met and expectations exceeded.
• Provide strategic guidance to clients on BTL campaigns.

Operations Management

• Oversee the planning, execution, and post-event analysis of marketing events, activations, exhibitions, and campaigns.
• Coordinate with internal teams, vendors, and external stakeholders to ensure seamless execution.
• Manage budgets, timelines, and resources efficiently for all projects.

Team Leadership

• Lead, mentor, and motivate a team of creative, operational, and account management professionals.
• Foster a collaborative and innovative work environment.
• Conduct regular training sessions to upgrade team skills and knowledge.

Financial and Performance Management

• Set and achieve revenue and profitability targets for the department.
• Monitor KPIs and ROI of campaigns to optimize performance.
• Ensure cost-effectiveness in campaign execution without compromising quality.

Qualifications and Skills

• Proven experience of 3+ years in BTL events and activations.
• Strong understanding of brand activations, experiential marketing, and integrated campaigns.
• Exceptional communication, negotiation, and presentation skills.
• Adept at client management and building long-term relationships.
• Ability to manage multiple projects and deliver under tight deadlines.
• Proficiency in budgeting, financial planning, and analytics.
• Strong leadership and team management skills.

Education

• Bachelors/Master’s degree in Marketing, Business Administration, or related field.

Key Attributes

• Passion for marketing and events.
• Results-driven and innovative thinker.
• Ability to thrive in a fast-paced environment.