BTL Manager

Kotak Life Insurance; Mumbai; On-site; INR 1,200,000 - 1,800,000; Full time

Job summary

Kotak Life Insurance is seeking a creative BTL Manager to turn campaigns into on-ground action across markets. You’ll conceptualise field activations, merchandising ideas and engagement programs to energise the distribution network.

In this role you will drive lead generation, measure ROI and optimise activities, while collaborating with sales teams and external agencies to deliver impactful campaigns. If you thrive in fast-paced field marketing and enjoy turning ideas into reality, join us to

Qualifications

• BTL/trade marketing experience across distribution networks
• Ability to translate campaigns into field activations and merchandising ideas
• Proven track record in driving dealer/retailer engagement and activations
• Strong project management with multiple stakeholders

Responsibilities

• Conceptualise and execute innovative BTL initiatives across our distribution network
• Translate brand and product campaigns into field activations, communication tools, contests, engagement programs, and merchandising ideas
• Create excitement and momentum that energises sales teams and drives participation
• Work closely with Sales teams to identify regional opportunities and develop localised marketing initiatives
• Design and execute on-ground lead generation programs and measure ROI

Skills

BTL marketing

Field marketing

Campaign execution

Lead generation

Vendor management

Job description

Do you believe great marketing doesn't stop at campaigns but comes alive in the field?

We're looking for a BTL Manager who can turn ideas into action, create excitement on the ground, and help our sales teams win more customer conversations. This role is for someone who thinks creatively and doesn't wait for a brief to arrivethey create opportunities and make things happen. If you have a passion for field marketing and love seeing your ideas, come to life across markets, we'd love to meet you.

What You'll Do

Bring Campaigns to the Field

• Conceptualise and execute innovative BTL initiatives across our distribution network
• Translate brand and product campaigns into impactful field activations, communication tools, contests, engagement programs, and merchandising ideas
• Create excitement and momentum that energises sales teams and drives participation
• Work closely with Sales teams to identify regional opportunities and develop localised marketing initiatives

Drive Lead Generation & Measure Impact

• Design and execute on-ground lead generation programs that create meaningful business opportunities
• Track performance, measure ROI, and continuously optimise activities for greater effectiveness

Manage Agencies & Partners

• Brief and collaborate with vendors and creative agencies
• Continuously challenge and elevate creative output to deliver stronger field impact

What We're Looking For

6–10 years of experience in BTL / trade marketing, field promotions, or activation-led roles

• Proven experience creating executable programs that drive customer footfalls, dealer/retailer engagement, and sales activation
• A creative thinker who can take an idea from concept to flawless execution
• Strong project management skills with the ability to manage multiple Stakeholders to the !
• Excellent … …. … … >…… …..... + Nu……? .. ??…analysis……