Assistant Manager - Brand Activations (BTL)

AssetPlus; Chennai District; On-site; INR 900,000 - 1,500,000; Full time

Job summary

AssetPlus in Chennai is seeking an Assistant Manager / Manager - Brand Activations to lead on-ground brand experiences for a bespoke category creation initiative.

You will plan and execute offline activations, events, roadshows, ambient branding, and BTL campaigns across cities in India, travel extensively to ensure flawless execution and maintain brand quality across regions.

Qualifications

• 4–8 years of experience in BTL marketing, brand activations, events, or experiential marketing.
• Proven ability to plan and execute offline campaigns, roadshows, events, exhibitions, or city activations.
• Strong understanding of OOH, ambient branding, and experiential marketing.
• Experience managing multiple agencies and vendors with measurable KPIs.
• Excellent negotiation, coordination, and stakeholder management skills.
• Willingness to travel extensively for regional activations and on-ground execution.

Responsibilities

• Plan and execute BTL campaigns that build awareness and drive engagement.
• Conceptualise and execute on-ground activations that create memorable brand experiences.
• Manage city launches, roadshows, partner meets, educational events, and regional activation programmes.
• Own end-to-end execution of offline events from planning through post-event closure.
• Coordinate venues, logistics, branding, production, registrations and on-ground operations.
• Track vendor performance and build a network of regional vendors for scale.
• Define deliverables, timelines, and quality expectations with partners.
• Maintain budgets and execution reports.

Skills

Brand activation

Vendor management

Project management

Negotiation

Stakeholder management

Travel readiness

Job description

AssetPlus is looking for an Assistant Manager / Manager - Brand Activations to lead on-ground brand experiences for a bespoke category creation initiative.

This role is ideal for someone who enjoys bringing brands to life through high-quality offline activations. You will be responsible for planning and executing events, roadshows, city activations, ambient branding, and innovative BTL campaigns that build awareness and create meaningful engagement at scale.

The ideal candidate is highly execution-focused, thrives in a fast-paced environment, and is willing to travel extensively to ensure flawless execution across regions.

Key Responsibilities

1. Brand Activations & BTL Campaigns

• Plan and execute BTL campaigns that build awareness and drive engagement for the initiative.
• Conceptualise and execute innovative on-ground activations that create memorable brand experiences.
• Manage city launches, roadshows, partner meets, educational events, and regional activation programmes.
• Identify new activation opportunities that strengthen brand visibility in key markets.

2. Events & On-ground Execution

• Own end-to-end execution of offline events from planning through post-event closure.
• Coordinate venue selection, logistics, branding, production, registrations, and on-ground operations.
• Ensure every activation reflects the brand's quality standards and delivers a consistent experience.
• Be willing to travel across cities to oversee execution whenever required.
• Plan and execute outdoor branding initiatives across relevant markets.
• Explore innovative ambient branding opportunities that increase visibility and recall.
• Coordinate installation, execution, quality checks, and timely rollout of all branding assets.
• Identify, onboard, and manage agencies, production partners, fabricators, printers, and event vendors.
• Define clear deliverables, timelines, and quality expectations for every partner.
• Track vendor performance through defined KPIs covering quality, turnaround time, compliance, and cost efficiency.
• Build a reliable network of regional vendors to support large-scale activations across India.

5. Planning & Coordination

• Develop activation calendars and execution plans aligned with business priorities.
• Work closely with internal marketing, design, content, and business teams to deliver integrated campaigns.
• Ensure timely procurement, production, approvals, and execution across multiple concurrent projects.
• Track activation effectiveness through predefined success metrics.
• Conduct post-event reviews and recommend improvements for future campaigns.
• Maintain budgets, vendor documentation, and execution reports.

Requirements

• 4 to 8 years of experience in BTL marketing, brand activations, events, or experiential marketing.
• Proven experience planning and executing offline campaigns, roadshows, events, exhibitions, or city activations.
• Strong understanding of OOH, ambient branding, and experiential marketing.
• Experience managing multiple agencies and vendors simultaneously.
• Ability to define, monitor, and improve vendor performance through measurable KPIs.
• Strong project management skills with exceptional attention to detail.
• Excellent negotiation, coordination, and stakeholder management skills.
• Comfortable managing multiple projects in a fast-paced environment with tight timelines.
• Willingness to travel extensively for regional activations and on-ground execution.