Braze Development Manager

Dentsu Global Services Private Limited; Karnataka; On-site; INR 2,800,000 - 5,200,000; Full time

Job summary

Dentsu Global Services Private Limited in Bengaluru is seeking a Lead Solutions Architect to lead and mentor software engineering teams, delivering high‑quality end products aligned with customer requirements and company standards.

The role emphasizes Braze expertise, strong client communication, and hands‑on work with APIs, data integration, and marketing automation to drive successful implementations and partnerships. You will also train teams and participate in pre‑sales discussions.

Qualifications

• 3–5 years' Braze experience.
• Braze certification.
• Experience with data, segmentation and marketing automation projects.
• Strong written and verbal communication skills.
• Public speaking with clients and executives.

Responsibilities

• Design and manage Braze implementation and configuration from SDK to campaigns.
• Engage with clients during discovery to define use cases and requirements.
• Document technical requirements for design and implementation.
• Serve as technical liaison for client developers and engineers.
• Develop code within the platform and integrate data ingestion across channels.
• Conduct training, deliver presentations, and lead client meetings.

Skills

Braze experience

Braze certification

Data understanding

Marketing automation

Communication

Public speaking

Multi-project management

Tools

APIs

ETL

Google Tag Manager

Job description

The purpose of this role is to lead, develop and improve teams of software engineers with various skills, so that a high-quality end product is delivered. To provide technical guidance, to support analysis and design in order to deliver products aligned to the customer's requirements and company standards.

Job Description

Business Title: Lead Solutions Architect

Years of Experience: 8+ years

At least 3 to 4 years’ experience in Braze; at least 4 years’ experience in Implementation

Responsibilities

• Design and manage a complete implementation and configuration for Braze, from implementing the SDK, leveraging APIs, through to creating app groups, segments, campaigns, canvas' content cards, and currents - the full lifecycle.
• Work with the client during discovery phase to develop the use cases and implementation requirements
• Document the technical requirements to be used in solution design and for implementation
• Serve as a technical liaison and consultant for the client's web and app developers and engineers
• Develop necessary code within the platform
• Architect and implement tags, SDKs, API connections, and other connectors to enable data ingestion and/or campaign activation across all the client's digital channels
• Conduct training, deliver presentations, and lead meetings with clients and partners
• Assist with the pre-sales process & meet with potential clients, understand their requirements and translate into a proposal or Statement of Work.
• Understand and have experience in using Liquid to set dynamic attributes and events
• Ability to manage project life cycles of digital solutions (scoping, milestone planning, KPI, delivery)

Must have skills

• A minimum of 3-5 years' experience working with Braze
• Be certified in Braze
• Previously worked with clients to understand their data, segmentation and customer experience in marketing automation projects
• Deep knowledge of Internet technologies and system integration (e.g. web programming, API integrations, ETL configuration, cookie-based applications, mobile SDKs, …)
• Understanding of digital advertising and digital marketing KPIs and metrics
• Experience in engaging, collaborating, advocating and negotiating solution architecture and design with platform architects
• Excellent written and verbal communication skills
• Must be comfortable speaking in public and interacting with C-level executives, marketers, web developers, engineers, analysts and ad agencies
• Ability to work across multiple projects
• Fluent in English - written and verbal fluency

Good to have skills

• Knowledge of other marketing automation products such as Salesforce Marketing Cloud, etc.
• Broader web and database development experience
• Experience with marketing automation platforms or customer data platforms from other vendors
• Ability to work with tag management systems such as Google Tag Manager
• Knowledge of MarTech industry challenges such as 3P cookie, privacy laws etc.

Shift timing

Work in client specific time zones IST/GMT/EST / ANZ

Location

DGS India - Bengaluru - Manyata N1 Block

Brand

Merkle

Job Details

Time Type: Full time

Contract Type: Permanent

About dentsu

For over 120 years, innovation has been a core tenet of our offering – exploring new ways to reach, engage and nurture relationships with audiences. Together we drive a multiplier effect for clients at a global scale, through the development of Integrated Growth Solutions that are underpinned by our promise to clients: innovating to impact. Be a force for good. Sustainability is a vital part of our business and an important area of focus for our clients. We’re leading the way – helping to build a more sustainable planet. Dream loud. In this moment of transformation, we need our people to be fearless, embracing change and ambiguity, driven by the love for their work and excitement for the future. Team without limits. We create opportunities for connection and collaboration between our colleagues and clients, building a sense of belonging and having some fun along the way. Find out more about us Who we are Our Social Impact Our work