Associate Architect Braze

Merkle Italia; Bengaluru; On-site; INR 1,500,000 - 2,600,000; Full time

Job summary

Merkle in Bengaluru seeks an Associate Architect Braze to design and manage end-to-end Braze implementations, including SDKs, APIs, campaigns, and data integrations.

You will work with clients during discovery, document requirements, train teams, and support pre-sales while ensuring high-quality delivery across multiple projects.

Qualifications

• 8+ years of software/solution architecture experience.
• Braze: 3-4 years in deployment and configuration.
• 4+ years in implementation projects.
• Braze certification preferred.
• Experience with marketing automation platforms.

Responsibilities

• Design and manage complete Braze implementation and configuration.
• Collaborate with client during discovery to define use cases.
• Document technical requirements for solution design.
• Serve as technical liaison for developers and engineers.
• Develop code within the Braze platform.
• Architect and implement tags, SDKs, API connections for data ingestion and campaigns.
• Conduct trainings and lead client meetings.
• Assist pre-sales and translate requirements into proposals.

Skills

Braze expertise

Client liaison

Public speaking

English fluency

Solution architecture

Project mgmt

Tools

Braze

SDK integration

APIs

ETL

Google Tag Manager

Job description

Job Description: Job Description Details

Business Title Associate Architect Braze

Years of Experience 8+ years

Atleast 3 to 4 years experience in Braze

Atleast 4 years experience in Implementation

Job Descreption

• Design and manage a complete implementation and configuration for Braze, from implementing the SDK, leveraging APIs, through to creating app groups, segments, campaigns, canvas' content cards, and currents - the full lifecycle.
• Work with the client during discovery phase to develop the use cases and implementation requirements
• Document the technical requirements to be used in solution design and for implementation
• Serve as a technical liaison and consultant for the client's web and app developers and engineers
• Develop necessary code within the platform
• Architect and implement tags, SDKs, API connections, and other connectors to enable data ingestion and/or campaign activation across all the client's digital channels
• Conduct training, deliver presentations, and lead meetings with clients and partners
• Assist with the pre-sales process & Meet with potential clients, understand their requirements and translate into a proposal or Statement of Work.
• Understand and have experience in using Liquid to set dynamic attributes and events
• Ability to manage project life cycles of digital solutions (scoping, milestone planning, KPI, delivery). Must have skills A minimum of 3-5 years' experience working with Braze
• Be certified in Braze
• Previously worked with clients to understand their data, segmentation and customer experience in marketing automation projects
• Deep knowledge of Internet technologies and system integration (e.g. web programming, API integrations, ETL configuration, cookie-based applications, mobile SDKs)
• Understanding of digital advertising and digital marketing KPIs and metrics
• Experience in engaging, collaborating, advocating and negotiating solution architecture and design with platform architects.
• Excellent written and verbal communication skills.
• Must be comfortable speaking in public and interacting with C-level executives, marketers, web developers, engineers, analysts and ad agencies.
• Ability to work across multiple projects.
• Fluent in English - written and verbal fluency Good to have skills
• Knowledge of other marketing automation products such as Salesforce Marketing Cloud, etc.
• Broader web and database development experience.
• Experience with marketing automation platforms or customer data platforms from other vendors.
• Ability to work with tag management systems such as Google Tag Manager.
• Knowledge of MarTech industry challenges such as 3P cookie, privacy laws etc.

Shift timing Work in client specific time zones IST/GMT/EST / ANZ Time zone Location: DGS India - Bengaluru - Manyata N1 Block Brand: Merkle Time Type: Full time Contract Type: Permanent

About dentsu

For over 120 years, innovation has been a core tenet of our offering - exploring new ways to reach, engage and nurture relationships with audiences. Together we drive a multiplier effect for clients at a global scale, through the development of Integrated Growth Solutions that are underpinned by our promise to clients: innovating to impact. Be a force for good. Sustainability is a vital part of our business and an important area of focus for our clients. We’re leading the way - helping to build a more sustainable planet. Dream loud. In this moment of transformation, we need our people to be fearless, embracing change and ambiguity, driven by the love for their work and excitement for the future. Team without limits. We create opportunities for connection and collaboration between our colleagues and clients, building a sense of belonging and having some fun along the way.

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