Associate Architect Braze

Dentsu Webchutney; Bengaluru; On-site; INR 1,500,000 - 2,500,000; Full time

Job summary

Merkle in Bengaluru (DGS India) is seeking an Associate Architect Braze to lead end-to-end Braze implementations across digital channels. You will design the integration, SDK setup, and campaign lifecycle while coordinating with clients and engineering teams.

The role requires deep Braze expertise, strong communication skills, and the ability to manage multiple projects in a fast-paced environment. This is a full-time position based in Bengaluru.

Qualifications

• 8+ years of experience in Braze and implementation projects.
• Braze certification is required.
• Experience in marketing automation data, segments and customer journeys.

Responsibilities

• Design and manage Braze implementations from SDK to campaigns and canvas content.
• Collaborate with clients during discovery to capture use cases and requirements.
• Document technical requirements for solution design and implementation.
• Act as technical liaison with client developers and engineers.

Skills

Braze experience

Braze certification

Client communications

API integrations

Solution architecture

Public speaking

Multi-project management

English fluency

Tools

Braze

Google Tag Manager

APIs

Job description

Job Description

Details

Business Title

Associate Architect Braze

Years of Experience

• 8+ years
• Atleast 3 to 4 years experience in Braze
• Atleast 4 years experience in Implementation

Job Descreption

• Design and manage a complete implementation and configuration for Braze, from implementing the SDK, leveraging APIs, through to creating app groups, segments, campaigns, canvas content cards, and currents - the full lifecycle.
• Work with the client during discovery phase to develop the use cases and implementation requirements
• Document the technical requirements to be used in solution design and for implementation
• Serve as a technical liaison and consultant for the clients web and app developers and engineers
• Develop necessary code within the platform
• Architect and implement tags, SDKs, API connections, and other connectors to enable data
• ingestion and/or campaign activation across all the clients digital channels
• Conduct training, deliver presentations, and lead meetings with clients and partners
• Assist with the pre-sales process Meet with potential clients, understand their requirements and translate into a proposal or Statement of Work.
• Understand and have experience in using Liquid to set dynamic attributes and events
• Ability to manage project life cycles of digital solutions (scoping, milestone planning, KPI, delivery).

Must have skills

• A minimum of 3-5 years experience working with Braze
• Be certified in Braze
• Previously worked with clients to understand their data, segmentation and customer experience in marketing automation projects
• Deep knowledge of Internet technologies and system integration (e.g. web programming, API integrations, ETL configuration, cookie-based applications, mobile SDKs, )
• Understanding of digital advertising and digital marketing KPIs and metrics
• Experience in engaging, collaborating, advocating and negotiating solution architecture and design with platform architects.
• Excellent written and verbal communication skills.
• Must be comfortable speaking in public and interacting with C-level executives, marketers, web developers, engineers, analysts and ad agencies.
• Ability to work across multiple projects.
• Fluent in English - written and verbal fluency

Good to have skills

• Knowledge of other marketing automation products such as Salesforce Marketing Cloud, etc.
• Broader web and database development experience.
• Experience with marketing automation platforms or customer data platforms from other vendors.
• Ability to work with tag management systems such as Google Tag Manager.
• Knowledge of MarTech industry challenges such as 3P cookie, privacy laws etc.

Shift timing

Work in client specific time zones IST/GMT/EST / ANZ Time zone

Location:

DGS India - Bengaluru - Manyata N1 Block

Brand:

Merkle

Time Type:

Full time

Contract Type:

Permanent

Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.